10 minute read

Travel with Purpose

Next Article
How I Travel

How I Travel

Introducing the Positive Impact Collection by Jacada, a selection of properties dedicated to making a meaningful difference in the world.

At Jacada, we’re driven by a commitment to making a meaningful difference. Travel has the potential to help address some of the world’s most complex societal and environmental challenges, and to nurture and preserve culture, history, biodiversity and heritage.

On our quest for the extraordinary, we’re continually looking for leaders and innovators who share our vision. Those introducing sustainable practices and immersive experiences that foster cultural exchange and environmental stewardship. Community-led initiatives that empower local populations. Technology harnessed to minimise our carbon footprint.

This philosophy is at the heart of the Positive Impact Collection, our growing selection of incredible properties dedicated to fostering positive change.

In the Amazon rainforest, your stay could support the well-being of indigenous communities, cultural preservation and education. In French Polynesia, you could unwind at a private island hotel that's embraced the challenge of achieving zero carbon emissions. In Cambodia, your trip could contribute to anti-poaching efforts and wildlife protection.

Properties in the collection have gone through a rigorous evaluation organised around three key pillars – community, climate and conservation – echoing the United Nations’ Sustainable Development Goals (SDGs). What sets them apart is their unwavering commitment to improving social and environmental welfare. Impact is always at the forefront, never an afterthought.

From conflict to coexistence

Sarara Camp, Kenya

Sarara Camp, owned and operated by the indigenous Samburu people within the Namunyak Conservancy, stands as testament to the success of community-driven conservancies in Africa. Home to 23,000 nomadic Samburu pastoralists and boasting Kenya's second-largest elephant population, as well as numerous other endangered species, the conservancy facilitates vital animal migrations within an unfenced environment.

Sarara’s six beautifully appointed tented suites are tucked away in some 850,000 acres of wilderness, cradled on the slopes of the Mathews Mountains. With a waterhole sited in front of the main restaurant, guests can expect extraordinary wildlife sightings directly from the camp.

In addition to the classic Big Five safari highlights, game drives here are interwoven with cultural narratives and insights from passionate experts. You could spend your afternoon delving into the tradition of beading with local women, creating bracelets that serve as a revenue stream for their communities – along with a percentage of each bed night's earnings – as part of the camp's initiatives.

Sarara has cultivated a unique approach to conservation that tackles the challenges arising from human environmental impact and human-wildlife conflict. Every day, they're inspired by the beauty of this land and the incredible creatures that call it home.

Their “Milk to Market” programme shows the transformative power of community-driven actions. Indigenous Samburu women are empowered to sell excess goat milk to Reteti Elephant Sanctuary. In doing so, they not only support the rehabilitation of elephant orphans but bolster local economic growth. Through the Sarara Foundation, the camp’s philanthropic arm, they are also able to employ Samburu warriors as rangers. Together this initiative protects the conservancy from poachers as well as supports healthcare for mothers, newborns and children from the local community.

Guardians of the reef

Orpheus Island Lodge, Australia

The Great Barrier Reef needs no introduction. Extending for more than 2,300 kilometres along Australia's northeastern coast, it’s the world's largest coral reef system. Its intricate underwater gardens support an abundance of marine life: sea turtles, sharks, manta rays and thousands of colourful fish.

Behind this otherworldly beauty lies a stark reality. The fragile ecosystem is threatened by pollution, overfishing and the colossal threat of climate change.

Orpheus Island Lodge has taken action without hesitation. The luxury beachfront retreat is certified and dedicated to mitigating the twin threats of climate change and water quality degradation. As a guest at this secluded resort, you become a vital part of conservation thanks to the Morris Family Foundation’s Reef Keepers Fund, which sees a percentage of every stay support crucial research and preservation projects.

The Orpheus Island Research Station serves as the lodge's epicentre for marine exploration, under the careful guidance of James Cook University. As one of just 28 guests at the lodge at any one time, exploring the azure waters along this picturesque palm-fringed coastline is a must. Step into a world of discovery on an immersive eco-tour, where you'll unravel the secrets of marine science firsthand. Wander through state-of-the-art research facilities, including both wet and dry laboratories as well as live reef touch tanks. At certain times of the year, you’ll be among expert marine scientists who converge here from around the globe to delve into the complex impacts of climate change and sea level rise on the local reef and surrounding ecosystems.

The lodge has also installed 810 solar panels, supported by the Queensland Government’s Great Barrier Reef Island Resorts Rejuvenation Programme. Rooms, suites and villas are entirely powered through solar energy. The restaurant serves freshly caught and locally grown ingredients, while spa treatments use indigenous ingredients and traditional therapies.

Community-driven conservation

Posada Amazonas, Peru

In the Amazon rainforest, amid towering trees adorned with vibrant orchids and bromeliads, life thrives in abundance. Some 7,500 species of iridescent butterflies flit between sunbeams, colourful macaws soar overhead and elusive creatures dart through the foliage.

This dense jungle is home to indigenous communities deeply connected to their ancestral lands. The Ese-Eja of the Infierno Native Community own and run Posada Amazonas, a beacon of conservation in the heart of the Amazon. Its collection of rooms and suites mesh with the surrounding environment, offering guests an immersive experience in the Peruvian rainforest. You won't need to venture far to encounter the true essence of the Amazon – expect to spend breakfast accompanied by the calls of howler monkeys and sightings of some of the world’s most elusive bird species.

Posada Amazonas has forged a model of sustainable tourism that serves as a testament to the power of community-driven conservation. Through a carefully crafted agreement, the community retains ownership and decision-making power over the lodge, ensuring that cultural heritage and traditional practices are respected and preserved. In return, the community benefits from employment opportunities, training and revenue sharing, fostering economic development while safeguarding the surrounding biodiversity. Nearly everyone you encounter at the lodge hails from the local community of Infierno.

The lodge not only sustains the community but also raises awareness about the urgent need to protect this fragile jungle ecosystem from further degradation. Today, many in the community are embracing a new path, moving away from hunting as a pastime, choosing instead to share their knowledge and employ their skills in wildlife spotting.

Each experience at the lodge offers a profound connection to both the land and its people. Among the highlights is a hike led by experts from the Tambopata Research Center. Through this guided adventure, you explore the intricate forest ecosystem and learn about ongoing conservation efforts to protect its remarkable biodiversity.

Forest revival

Wilderness Bisate Lodge, Rwanda

Rwanda is a shining example of a nation committed to sustainable tourism and environmental conservation. At the forefront of these initiatives is the protection of its endangered mountain gorillas. A significant portion of the world's remaining population can be found in Volcanoes National Park, where tourism has become an essential tool for their protection. Wilderness Bisate Lodge, a dreamy bolthole with just six rooms resembling giant bird nests rising from the park’s lush jungles, is leading the way.

Conservation efforts at this impactdriven camp focus on reforestation, aimed at restoring and expanding the mountain gorillas’ habitat. Through tree-planting programmes and community engagement, Wilderness Bisate aims to create an environment where both wildlife and local communities can sustainably thrive. Planting native tree species is crucial, with the programme proven successful as primates now explore the regenerated area beyond the park boundaries.

You can make your journey count by joining the reforestation programme, enjoying visits to the indigenous tree nursery and bamboo greenhouse, as well as learning about various tree species. Active contributions include picking saplings and planting your own trees.

Bisate is also deeply committed to nurturing a brighter future for the local community, working hand in hand with Wilderness's dedicated non-profit organisation, Children in the Wilderness, in partnership with Bisate Primary School and Bisate Secondary School. This work wouldn’t be possible without travellers' contributions. By choosing a stay at Bisate, you directly contribute to these initiatives and their success.

Bee keepers

Borgo Pignano, Italy

The intricate balance of nature relies heavily on the humble bee. These industrious insects are vital to the health of our planet. Bees are key pollinators – flitting from flower to flower, collecting nectar and pollen –facilitating the reproduction of countless plant species upon which many ecosystems and agricultural systems depend. Reduced bee populations, and the threat of colony collapse disorder, risk the stability of ecosystems and food production.

In the rolling hills of Tuscany, amid sun-drenched vineyards and olive groves, Borgo Pignano showcases a profound dedication to protecting local colonies. Rising from gentle slopes and fertile valleys, this organic country estate is committed to ensuring a harmonious synergy with its bountiful surroundings.

The sensitively restored eighteenth-century property is set within 750 acres of farmland, featuring fourteen rooms and suites, along with a handful of maisonettes and farmhouses-turned-villas. A walk through the garden reveals their ‘no harm’ farming philosophy in vivid detail. They abstain from using fertilisers, pesticides or other chemicals, fostering an environment where flora and fauna can thrive. Beds brim with an array of fruits and vegetables local to Tuscany, plump, ripe tomatoes dangling temptingly from the vines. Produce appears on the menu in the Michelin-starred restaurant, aromatic herbs in essential oils in the spa. Borgo Pignano goes the extra mile to ensure bees can play their pivotal role in maintaining an ecological balance by actively building beehives and cultivating a diverse array of flowers and fruits. During your stay, you’re invited to slip into a white beekeeping suit and step into their buzzing realm. Guided by expert beekeepers, you’ll observe the intricate dance of the bees around the hives, marvelling at their tireless work ethic and communal spirit, as you come to understand why these small creatures wield such immense influence on our environment.

Creating positive change

“At the heart of the Positive Impact Collection lies a deep dedication to changing our world for the better. By identifying partners that have demonstrated a genuine commitment to improving social and environmental welfare, we are able to empower our travellers to make informed and better choices. Including these properties within an itinerary has the power to create tangible positive change.”

Natalie Lyall-Grant, Positive Impact Manager

This article is from: