ALL ABOUT US A bit about my generation and where consumerism is going An increasing forward-looking society is developing where everything is instantly available, life enriching, pleasing to the senses and emotionally triggering. Technology is ever present and being used to exchange knowledge, expedite communication and stimulate experiences. Blogs and websites allow for transfer of information and knowledge quicker than ever. Because these platforms are so readily available to the mass population, my generation experiences consumerism through online outlets that trigger co-creation and co-design. Co creation allows the consumer to add value within the process, which triggers our desire for meaningful experiences. Businesses are becoming more transparent and allowing the consumer to take part in the process of design within their company. An example of this is Quirky, a company that focuses on social product development. They mainly operate through their online environment, which acts as a point of interaction for people to come together and present their design ideas. In general business strategies have shifted because our generation is searching for convenience and more meaningful exchanges. If we are able to put value into the product then we will get more out in return. Platforms that enable DIY to take place, such as instructables.com, have exploded in recent years. People want to share their expertise and what better way to do so than through a community of people who have similar interests. Instructables.com’s slogan is “the world’s biggest show and tell”, I think this is a good indication of our generation’s need for approval and attention.
Designers who inspire me William Morris I have a great affinity for craft. I feel that something made by hand has more soul than massproduced consumer goods. I am inspired by William Morris for his amazing ability to infuse society with a new appreciation for craft. That being said I have an understanding of technology and a more forward-looking perspective on design. I witness technology’s ability to change interactions and I can respect its presence in our society. William Morris had the idea that artists, poets, writers and designers could all come together and revive artistic craftsmanship. I agree with this idea and I would like to see it even more interrelated and including technology. Archigram I feel very moved by collage art as a medium to share a vision. I love the impressionism that goes into these poetic expressions. The merging of different mediums creates exciting compositions that can be very emotional and communicative. Archigram has a wonderful collection of collage art that express their vision on the future. I share this desire to express myself through visual artworks, which was exemplified through the pages of this magazine.
Jacquelyn van kampen is a second year student of Industrial Design at the University of Technology Eindhoven