Three Out-of-the Box SEO Tips For Your Lawyer Website 16 Mar, 2017 Three Out-of-the Box SEO Tips For Your Lawyer Website
FAQs, Chat Widget, and More... If you have tried every trick in the web marketing rule book for your Lawyer website and still failed, try these. 1. Add FAQs When people face legal questions, up to 80% of them would take out their cellphones and search online for an answer. A lot of law related pages will show up, but mostly the prospective client will stop at a FAQs page which answers her question, reassures her, and takes her through the next steps. Detailed legal content always wins the web brief, but take special care to make your answers eminently readable, user friendly, and searchable. The best bet would be a structured FAQs page, built around the broad areas of your legal practice. Frame your questions such that the location makes more sense to your practice. For example, Instead of the common "How much is a DUI fine in CA?” ask "How much is a DUI fine in San Francisco?”. Make sure that your FAQs are well optimized for local search, and quite easy to browse on a mobile. If challenged, consider using the services of a mobile-first, legal website and web content provider with an excellent content marketing reputation. 2. Add a Chat Widget A good Chat Widget quickly bridges the uncertain phase after a prospective client has gone through the FAQs, has a fair idea of the next steps, but is still hesitant to step into your legal practice. Keep the chat widget as unobtrusive as possible. For instance, you can program it to pop out only after the visitor has stayed long enough to engage with your legal website. Add the chat widget feature to your website meta text, so that it shows up in your website description. For example, "Chat now with your DUI lawyer in SF.”
Remember, web chat is a highly effective marketing tool, but it needs your time and attention. To bridge the gaps, leave meaningful instructions when the chat widget is offline or in the unmanned mode. 3. Use Free Local Directories Use every single local directory available to you, starting with Google My Business. Add every practice detail, including your location, a brief description of your practice, open hours, telephone, email id, and if possible, pictures and client testimonials. Consider adding your practice to Yelp, and every local Lawyers’ Directory or online Yellow Pages that show up in local web searches. We are here to help. For more answers on professional lawyer’s websites and digital marketing for lawyers, contact us.