6 creative marketing tips for auto dealers

6 Creative Marketing Tips for Auto Dealers The present and future of marketing is online marketing, and it’s on full throttle in the automotive industry. How will you, as an auto dealership owner, do it effectively? Creativity and innovation are certainly required, to draw prospective customers into your car showroom.

Here are a few tips that might be of help.

01. Fill the Gap through Social Media and Live Chat Posting ads alone is painfully insufficient to market your dealership successfully. Being there to allay your customers’ apprehensions and to answer questions is a very necessary part of new-age dealership marketing.

Fill in those disconnects by responding through social media channels and live chats. This will help your prospects take decisions on their purchases and, in turn, boost your sales numbers.

During conversations, plan new ways to drive customers towards your auto dealership. Be open to suggestions and requests from your prospects, as well.

02. Create Engaging Videos Car videos as so hot that just mentioning "video” in the email subject line can increase your open rates by as much as 20 percent! Videos have always been the most engaging marketing tool in the auto retail industry, influencing prospective buyers more than either TV or newspapers.

Make interesting dealer videos and put them up on your website and social media platforms. Create them out of test drives, car care and DIY tips, customer reviews, and more.

Never miss a video opportunity. If you do, you will be leaving cash on the table.

03. Add Interactive Events Build more engagement through event marketing - loyalty programs, community events, and more. Learn about the challenges your prospective customers face and provide solutions.

Your prospects usually recognize and appreciate your efforts, and over time you will see more footfalls to your dealership.