PERSONA & STORYBOARD
CLOUD CO-COOK UX Design
Age: 22
Kelvin Student
Nationality: China Location: Shanghai
- lives alone - has little cook experience - prefers Chinese food - often eats in restaurant - low demanding for tastes
Pain:
- likes cooking but sometimes has no new idea - has few friends with similar cooking hobby - has difficulty in calculating calories in food - has difficulty in balancing tastes and nutrition
Gain:
- wants to know more novice recipes - prefers to share cook experience with others - prefers to taste others' dishes - wants more knowledge about nutrition - wants to calculate daily nutrition and calories
Pain:
- unaccustomed to Shanghai food - has kitchen without enough cookers - doesn't know how to cook and where to buy - doesn't know how many to buy for himself alone
Gain:
- wants to search with full name of dishes - prefers to cook with detailed instructions - wants to meet people interested in Chinese food - prefers to have recommended recipes but still wants to have his own options - wants to make diet plan for regular intervals to plan how many raw materials to buy each time
Age: 26
Rose Editor
Nationality: America Location: Beijing
- lives with husband - cooked for 4 years - prefers healthy food - likes playing sports - demanding for nutrition
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