The Business Impacts of Social Networking A White Paper in Cooperation with Early Strategies Consulting1 The Social Networking ground swell is building rapidly. It is time to decide whether your business can take advantage today or whether you’d prefer to stay on the beach and wait until the waters are calmer. This paper is the 1st of a series which help highlight some of the opportunities and threats for those wishing to get afloat today and makes recommendations on how you need to change going forward.