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Building experience in sales The Biannual Sales Competition is
end of the semester. John Ney, a
thus far. “One of the biggest things I
an opportunity for any student in the
marketing professor, commented,
learned is that tonality is important,
University to dive into the principles
“One of the first things we teach in
and that being able to effectively
of sales for a chance to win a portion
this class is that everybody sells. It
overcome objections is the key to the
of the $2,250 in cash prizes. Students
doesn’t matter if you are a doctor,
sale,” said Jeremiah Schilz, who won
are paired up in teams made up of a
lawyer, plumber, teacher- we all sell.
third place with his teammate, Stanton
buyer and a seller. The teams then
Thus, students learn the critical skill
Latimer, last spring. “Everybody
act out their roles in front of judges
of how to sell correctly. Participating
sells, and I will be able to take these
using a realistic approach to sales
in the Sales Competition is a fun
skills to truly show confidence and
tactics. The judges are made up
way for students to reinforce what
overcome most people’s objections
of business people from the Sales
they have learned.” Ney mentioned
in life.” Third place winner for the
Competition’s two main sponsors,
that learning to sell effectively
fall semester, Keegan Sullivan, said,
Aflac and Federated Insurance, as
provides the ability to “build long-
“I
well as sales professor John Ney and
term
provide
every student that has not done this
the College of Business dean.
the lifeblood to your company or
competition to enter. It was a lot of
In preparation for this event, students
organization.” After the competition,
fun working with a partner of your
are encouraged to take a course in
the judges may recruit students for
choice and implementing principles
personal selling, where they learn the
jobs and internships, which is a great
that we learned in class.”
fundamentals of sales and participate
opportunity.
in role play situations culminating
The College of Business has hosted
in entering the competition at the
two very successful competitions
relationships
and
would
definitely
recommend
Dean, Dr. Shane Hunt (far left) posses with student winners along with Anthony Zerwig of Federated Insurance (far right). Federated Insurance sponsored this fall’s event. Photo 1: Fall 2021 first-place winners of the $1,000 prize- Jaime Castillo-Lopez and Angie Walker; Photo 2: Second-place winners of $500- Zach Jewkes and Dane Buck; Photo 3: Best-buyer winner of $500- Jordon Kress; Photo 4: Third-place winner of the $250 prize- Keegan Sullivan and Gergo Rendek
