November 2012

Page 2

Optimist.

Pessimist.

Reporters tend to narrowly focus on

An exception is Greenleaf Trust. With

two groups of investors: those who see the

billions in assets and the distinction of

glass half full, and those who see it half

being one of Michigan’s first trust-only

empty. But investing is never that simple.

banks, we have the extensive human and

Global markets comprise endlessly

financial capital to competently manage

repeating cycles of ups and downs over

the complexities of wealth from one

any extended period, during which

generation to the next. It’s far from

there is opportunity for money to be

easy, but because of our broad, long-term

made, as well as preserved. An essential

perspective and unique, client-centric

element of success is appropriate asset

team approach, the proverbial glass

allocation. Financial advisors are very

is neither half full nor half empty:

good at preaching it, but few have the

it’s 100% opportunity.

resources and attention span to practice it.

Realist.

Financial Security from Generation to Generation

2 1 1 s o u t h r o s e s t r e e t k a l a m a z o o , m i 4 9 0 0 7 w w w. g r e e n l e a f t r u s t. c o m 2 6 9. 3 8 8 . 9 8 0 0 8 0 0 . 4 1 6 . 4 5 5 5


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November 2012 by Encore Magazine - Issuu