BACK STORY encore
Special Events Coordinator Kalamazoo Valley Museum Chris Falk once got a job because he looked like
Elvis, but it’s his passion for music that has kept him at the forefront of music promotion in the Kalamazoo area. Falk, a native of New Orleans, is the organizer of this month’s Fretboard Festival, a celebration of stringed instruments and Michigan musicians scheduled for March 3-4. He’s also the muscle behind the museum’s monthly Friday Night Highlights concerts. In addition, he coordinates the Kindleberger Summer Festival of the Performing Arts and runs his own business, Kzoo Music Scene, which he describes as an entity that “creates festivals and opportunities for musicians and acts as an advocate for musicians.”
How did you get where you are today?
I worked for an art gallery in Sarasota, Florida, that closed, and felt like I needed a change and had family up here. After being unemployed for about six months, I started
(continued on page 45)
46 | Encore MARCH 2017
Southwest Michigan's Magazine: Awesome Entrepreneurs! Meet KalamazooKitty, Nova Virtual Reality, Fitz's Farms, Chris Falk and many more of t...