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A Damn Fine Beard

Local company brings beer to beard grooming by

Tiffany Fitzgerald

I

Rhino Media

t’s no news that beards are back. Since 2011, the rise of the “lumbersexual” look, a rugged, hypermasculine aesthetic, has been steadily on the rise, according to beauty product market research. The U.S. has led the way, with a 21 percent growth in male grooming product launches in the last three years, according to industry sources. “What’s happening is a resurgence of putting ‘man’ back in ‘gentleman,’” says Jarrett Blackmon, owner of Damn Handsome Grooming Co., a Kalamazoo-based male grooming product line. Blackmon creates the products in his studio at the Park Trades Center. “It’s about being wellgroomed but also being able to make a good cocktail or chop wood,” he says. We’re not talking shaggy, overgrown Jeremiah Johnson beards, here. Proper grooming defines the modern-day lumberjack look, says a Datamonitor 2014 global survey. That look has led to the rise in such beard and shaving products as beard serum, beard oil, nutritional beard complexes and beard conditioners. And don’t forget old-time shaving soaps and brushes. “You don’t have to be slick or sleazy about having a beard or mustache or grooming,” says Blackmon, who thinks the renaissance in male grooming is the natural sweet spot

10 | Encore AUGUST 2015

Damn Handsome grooming products include everything the lumbersexual needs, from shaving cream and beard oil to beard balm and whisker wax. Opposite page: Damn Handsome owner Jarrett Blackmon.

Encore August 2015  

Southwest Michigan's Magazine -- Treasure hunting at the Allegan Antiques Market, Michigan's "blueways" (water trails), meet Mary Balkema, h...

Encore August 2015  

Southwest Michigan's Magazine -- Treasure hunting at the Allegan Antiques Market, Michigan's "blueways" (water trails), meet Mary Balkema, h...