SAVOR ENCORE
Hitting the Bullseye
Market wins customers with beef, baked goods and more story by
LISA MACKINDER
photography by
BRIAN K. POWERS
The Bullseye Marketplace at 350 Johnny Cake Lane in Three Rivers
delivers endless surprises. You’re welcomed with the glow of a fire in the stone fireplace, then come upon a 52-foot long fresh meat counter, freshly made bread and doughnuts, and a unique gift section featuring mostly Michiganmade products. The delicious smell of homemade apple fritter French toast with caramel wafts from the cafe. As you wander through the store, the surprises continue — among them the Greek yogurt made from the milk of Jersey cows at MOO-nique Dairy, in Vandalia. “This is the real stuff,” says bakery and café manager Dawn Stutzman, referring to the yogurt. “No sweetener at all, so it’s really healthy.”
18 | ENCORE APRIL 2018
Clockwise from above: Bullseye Marketplace offers a large selection of grass-fed longhorn/cross beef raised by the Marketplace’s owners; a photo of the large extended Stutzman family, many of whom work on the farm and in the bakery and store; the exterior of the Three Rivers market; and home-baked goods by Farmhouse Bakery.
The Three Rivers store is Bullseye Marketplace’s second location. The first market was opened at 59283 White Temple Road in Vandalia in 2012 by Israel and Jessica Yoder in a building adjacent to their farm. They named it Bullseye Marketplace because Israel is an avid hunter. With 36 lakes in the region, Vandalia’s Bullseye Marketplace attracted many vacationers in the summer, says Debbie McKenzie, general manager of both Bullseye markets. But things slow down