Step 2: Hone Your Craft
Developing a Brand: Audience Find a niche audience within your school. Do you want to cover only school news? Or maybe you want to start a knitting magazine? Think about what kind of people you’re trying to reach, and then plan your content to serve that audience.
Intent/Mission Who do you want to be, and what are you trying to accomplish? Having a mission statement not only encourages consistency, it also acts as a guide to help refocus your content if you get sidetracked.