JCSA Annual Report 2019

Page 1

ANNUAL REPORT 2019


01 JCSA ANNUAL REPORT | 2019

CONTENTS 03 | MESSAGE FROM THE CHAIRPERSON 03 | MESSAGE FROM THE CEO 05 | JEWELLERY COUNCIL OF SOUTH AFRICA (JCSA) STRUCTURES 05 | Executive Committee Representation 05 | Regional Committees 06 | Board Members 07 | Arbitration & Disciplinary Committee 07 | Non-profit Company 07 | HUMAN RESOURCES AT JCSA 08 | MEMBERSHIP REPORT 09 | CONSUMER COMPLAINTS

09 | Statement of Claim and Arbitrations Between Members 10 | Mediation, Arbitration and Cautionary Notices

12 | The New Mining Charter 12 | ZA Mark 12 | SOCIAL RESPONSIBILITY

10 | Art Jewellers

12 | Chairperson’s Fund

10 | CAD Technicians and Designers

12 | JEWELLERY MANUFACTURERS’ ASSOCIATION OF SA (JMASA) CONSTITUTION

10 | STRATEGIC PLAN 11 | LEGISLATION 11 | Legislation – Foreign Tourist Requirement to Provide Proof of Cash Withdrawals 11 | New Requirement by SARS Customs – VAT Refunds of R 100 000 11 | South African Diamonds & Precious Metal Regulator (SADPMR)

12 | 2019 ANNUAL ROADSHOW 13 | FINANCIAL REPORT 14 | JCSA Debtors Book 14 | Suspension of Members 14 | PROJECTS 14 | Jewellex Africa 2019


2019 | JCSA ANNUAL REPORT 02

16 | JCSA Jewellery Manufacturing Trade Certificate

18 | Promoting Locally Manufactured Jewellery

16 | Professional Technical Skills Certificate (PTSC)

18 | INTERNATIONAL PROJECTS

16 | JCSA Collection Awards Design Competition 17 | Retail Training 17 | Professional Retail Skills Certificate 17 | Design @ 50 Project 17 | Standardising of Valuation Practices for JCSA

18 | International Trade Shows 19 | Outward Selling Missing to Singapore 19 | India International Jewellery Show – Expenses-Paid Trip 19 | Education on Synthetic/Laboratory Grown Diamonds 19 | PlatAfrica 2019

17 | JCSA Internal Social Media Campaigns 2019

19 | COMMUNICATIONS

18 | JCSA Recommended Disclaimers

19 | Communication Tools

18 | Jewellery Council Risk Initiative

19 | SA Jewellery News

20 | Bi-Annual Directory 20 | African Odyssey 20 | Wanted Watches, Jewellery and Luxury 2019/2020 20 | Jewellers Network Directory and Jewel Trader 20 | Website and Facebook 20 | Publicity 20 | Employment-Seekers List 20 | JCSA MARKETING MATERIAL 20 | JCSA LOGO


03 JCSA ANNUAL REPORT | 2019

T HE , FROM R S ON E P R I CH A VAN S I R H C BU R G R EN S

Let’s face it, this past year has been a challenging one, not only for the jewellery industry, but also for the

STATE E H T ON 9 TION C IN 201 E L Y F R T RE S U E IND OF TH

economy of our country and worldwide. However, despite the negative headlines, we believe there are grounds for increased optimism.

MESSAGE FROM THE CEO LORNA LLOYD

Chairperson Chris van Rensburg and his Vice-Chairperson, Nthabiseng Xaba, have been re-elected to resume leadership of the council for the ensuing three years, with the assistance of the board and CEO on all strategic platforms. In addition, Dave Newman from the Tshwane University of Technology will continue to lead the Jewellery

Moving into 2019 after a moderate festive season, retail remained under continued pressure, with sales figures dropping even further

Manufacturers Association of SA as Chairperson. Although Jewellex Africa 2019 was smaller and attendance was poor, exhibitors at Jewellex Africa 2019 experienced

With a continued drop in consumer spending through the winter months, an upswing was experienced after a successful Jewellex in October.

some good business dealings with retailers preparing for the expected year-end increase in consumer demand. The show looked beautiful and the many activities contributed to a successful weekend of business and networking.

Local manufacturing remains under pressure and needs more demand for local content. The uncertainty of the implementation of the 2018 Mining Charter remains a concern, as it does not encourage any investment or employment opportunities.

Some of the main activities included the Cocktail Function and Fashion Show sponsored by Anglo American Platinum, the Exhibitor Support Awards, the Business Breakfast sponsored by Rand Refinery, Gin Tastings and Champagne in the CPM Chill Lounge, interesting talks in the MetCon Speakers’ Corner and the Jewellery Council

We remain optimistic for a buoyant festive season.

Collection Awards Design Competition.


2019 | JCSA ANNUAL REPORT 04

We have exciting new plans for Jewellex Africa 2020,

Our involvement in the Security Initiative continues to

present format will have a detrimental effect on the

which involves a retail component to run concurrently

be crucial. Crime is rife and the crime spree targeting

jewellery industry.

with the show. Watch this space!

jewellery stores appears to be intensifying. The more informed our jewellers are, the better they can

The new owners of SA Jewellery News continue to

The Jewellery Council has had a busy year. We continue

arm themselves with information to prevent further

publish the magazine on behalf of the council and, as

to consider the needs of our retail members. In this

robberies.

such, have continued to conduct monthly surveys among retailers, wholesalers and diamond traders with the

regard, we have invited retailers to get involved in setting up the criteria for retail staff to obtain a “Professional

The Jewellery Manufacturers’ Association of SA

aim of providing statistics on the growth and decline of

Retail Skills Certificate”, which will give formal

continues to offer the “Jewellery Manufacturing Trade

jewellery and diamond sales, metal consumption and

recognition to their staff.

Certificate” (JMTC), which is a trade test set up by the

crime statistics in South Africa.

industry for the industry to recognise skills within the The institutions from which members receive

manufacturing environment.

Any association is only ever as strong as the total sum of its members and we therefore invite you to participate

preferential rates for processing credit cards are Nedbank and Diners Club and in this regard, we are in

Our manufacturing members once again participated

and make use of the opportunities offered by the

the process of negotiating better rates. Watch this space

at DTI-sponsored international exhibitions, the aim of

Jewellery Council.

for more on that as well.

which is to create export markets for our manufacturers. For more information on the council, its activities

We continue to work with retailers on the “Standardising

Despite ongoing attempts, the council has not yet been

and how to become part of a responsible jewellery

of Valuation Practices Recommended by the

successful in our submission to SABS to amend the ZA

community, visit our website on www.jewellery.org.za;

Jewellery Council of SA”, as well as the “Disclaimers

mark. We will persist until we achieve a positive outcome.

JCSA Closed Facebook for members: JCSA Members Group; or contact us on tel: (011) 484-5528 or e-mail:

Recommended by the Jewellery Council of SA” in an effort to protect them against legal claims.

A crucial project this year has been the decision to pursue a legal route relating to the new Mining Charter,

The council participated in the Times Media Wanted

which was published in September 2018. This decision

Watches, Jewellery & Luxury to promote the council and

was not taken lightly and we believe that obtaining a

the importance of consumers purchasing from jewellers

legal opinion and presenting this to the Department

who abide by a code of ethics and conduct.

of Mineral Resources will prove that the charter in its

admin@jewellery.org.za


05 JCSA ANNUAL REPORT | 2019

JCSA STRUCTURES Executive Committee representation Chairperson (Studio C)

Chris van Rensburg

CEO (JCSA)

Lorna Lloyd

Frankli Wild

Kevin Friedman

Vice-Chairperson (Sibahle Jewellery)

Nthabiseng Xaba

Ben & Co Designs

Bheki Ngema

Tshwane University of Technology

Dave Newman

Regional Structures Committees

KZN

These committees deal with matters specific to their regions and meet once a year, but more often if required. Members are able to address concerns and ideas to these committees.

Chairperson

Piyuve – Aroon Bhoora NWJ – Duncan Crosson

Western Cape Chairperson

CPM – Malcolm Jenner Prins & Prins – Petré Prins

Ashok Jewellers – Ashok Shah

David Bolding

Cherry Design Jewellery – Gary Cherry

KZN

Graham Miller Winhall & De Stadler – Peter Winhall EC WC

Peter Gilder – Brendon Parr

Eastern Cape Chairperson

Touchstone – Glenn Williams Ritco – Mathias Schmidt

Uwe Koetter – Johan Louw

Havilah Gold Creations – Carol Jackson

Panda Diamonds – Brian Magid

Jenni Collections – Bruce Gault

CPM – Sharon Eades

CPM – Renée Sangerhaus


2019 | JCSA ANNUAL REPORT 06

Board member representation REPRESENTATION

COMPANY

NAME

Medium

Studio C Manufacturing Jewellers

Chris van Rensburg

Large

Natal Wholesale Jewellers

Duncan Crosson

Ben & Co Designs

Bheki Ngema

Frankli Wild

Kevin Friedman

Medium

Jack Friedman

Howard Fevrier

Large

The Foschini Group

Lauren George

JAWDA – Wholesale

Jenni Collections

Bruce Gault

Jewellex Sub-Committee

JCSA CEO

Lorna Lloyd

Mining

Anglo American Platinum

Mark Freed/Adithi Naidoo

De Beers

Abel Madonsela

Mineral research

Mintek

Anne Mufamadi

Indian jewellery

Piyuve Jewellers

Aroon Bhoora

HDI jewellers

Sibahle Jewellery

Nthabiseng Xaba

Refineries

Metal Concentrators

Neville Crosse

Cape Precious Metals (co-opted)

Tom Altavilla

Diamond industry – global

Ernest Blom Diamonds

Ernie Blom

Retail interest group (Chevron)

Elegance Jewellers

Nick Mavrodaris

Publishing

Isikhova Media

Imraan Mahomed

Training

Tshwane University of Technology

Dave Newman

JMASA – Manufacturing Division

JASA – Retail Division Small


07 JCSA ANNUAL REPORT | 2019

Arbitration & Disciplinary Committee In terms of our Memorandum of Incorporation, the Arbitration & Disciplinary Sub-Committee holds office for a period of three years. The committee members are:

The Jewellery Council of SA is made up of the following

WESTERN CAPE GAUTENG

MEMBERSHIP REPORT

David Bolding

David Bolding

Varga

Deon Denysschen

Diamonds of Africa

Peter Winhall

Studio C

Chris van Rensburg

Goldmaster

Graham Miller

Julian Prior

Precision Setters

Prins & Prins

Petré Prins

EJP

Colin Campbell

Jewellers Dispute Solutions

Mervyn Malamed

Kai Schmidt (co-opted)

Kai Schmidt

Murcia and Co

Jarrid Murcia

divisions: • Jewellery Manufacturers’ Association of SA (JMASA)

(representing manufacturing jewellers). They also

represent the interests of art/contemporary

jewellers, CAD designers/technicians and a new

category, (the refineries) that was introduced earlier

this year.

• Jewellery & Watch Distributors’ Association of SA KWA-ZULU NATAL

EASTERN CAPE

(representing wholesalers and importers, as well as diamond dealers and mining houses).

Vijay Shah

Vijay Shah

Dennis Collins Jewellers

Dennis Collins

Piyuve

Aroon Bhoora

Havilah

Charlie Jackson

• Jewellers’ Association of SA (JASA) (representing

Shah Jewellers

Shikant Shah

R D'Amato Jewellers

Michel Nunes

jewellery retailers and chain stores).

• Service members that are from supporting HUMAN RESOURCES AT JCSA The council’s staff complement is as follows:

industries, eg insurance companies, security

companies, computer software, marketing and

advertising companies, etc.

OFFICE ASSISTANT Priviledge Ncube EXECUTIVE PA Elsa da Silva CEO Lorna Lloyd

ADMIN ASSISTANT Bavina Vassan

Non-profit Company The Jewellery Council of SA is registered as a non-profit company and its NPO number is 067-544-NPO. In terms of Section 18A, taxpayers are able to make a deduction

ACCOUNTANT Andira Maharaj RECEPTIONIST Kirsten Lenton

from their taxable income when they donate to NPOs.


2019 | JCSA ANNUAL REPORT 08

MEMBERSHIP CATEGORY

OCTOBER 2018

OCTOBER 2019

% INCREASE/DECREASE

JCSA direct membership total Of which are: services members

149 18

142 21

- 4,69 16,66

JASA membership total JASA individual membership (this excludes chain stores) Including second-hand dealers JASA chains membership

970 228

838 211

-13,60 -7,45

742

627

-15,49

JMASA membership total Of which are: Corporate Emerging One-man businesses Student membership (no charge)

225 150 18 40 17

239 113 27 46 53

6,22 -24,66 50,00 15,00 211,76

Note that the chain stores consist of the following: - The Foschini Group – TFG (American Swiss, Sterns and Foschini stores with jewellery) - Massmart (Game) - Arthur Kaplan Jewellers - DW Bullion - NWJ Fine Jewellery


09 JCSA ANNUAL REPORT | 2019

CONSUMER COMPLAINTS The JCSA is an Alternative Dispute Resolution Agent,

The members sign a Code of Ethics and Conduct and are

This means that we will not be able to assist with com-

which currently functions only in regard to complaints

subordinate to the mediation and arbitration processes of

plaints against non-members, as we have no jurisdiction

against members in good standing with the council.

the council by virtue of its Memorandum of Incorporation.

over them.

Consumer complaints MONTH

Statement of Claim and Arbitrations Between Members RESOLVED

UNRESOLVED

MONTH

RESOLVED

UNRESOLVED

JANUARY

3

3

JANUARY

2

0

2 – cautionary notices circulated

FEBRUARY

2

2

FEBRUARY

4

3

1 – referred to courts

MARCH

4

4

MARCH

4

3

1 – member went to litigation

APRIL

2

1

APRIL

9

7

2 – referred to courts

MAY

0

MAY

7

7

JUNE

5

4

JUNE

0

JULY

0

JULY

5

5

AUGUST

0

AUGUST

2

2 SEPTEMBER

3

OCTOBER

0

2 – in process

NOVEMBER

1

5

TOTAL

30

SEPTEMBER

2

1

OCTOBER

1

1

NOVEMBER

2

TOTAL

28

23

1 – legal counsel involved and JCSA withdrew from matter

1 – unresolved and matter referred to legal process

1 – awaiting consumer response

2

1 – legal counsel involved and JCSA withdrew from matter

1 – in process 22

8


2019 | JCSA ANNUAL REPORT 10

Art Jewellers The art/contemporary jewellers sub-division of the JMASA, represented by Geraldine Fenn from Tinsel on the Executive Committee, have resumed the search for avenues to expose their products on retail platforms. In this regard, we approached many retail exhibitions over the past year. However, none were suitable. The council has recently taken a decision to look at the feasibility of hosting a retail jewellery show that would run alongside Jewellex. Many considerations need to be made when taking ownership of a retail show, particularly the high

Mediation, Arbitration and Cautionary Notices

financial risk factors and, of course, support from the

Members continue to make use

assist them in the course of their

facie evidence will we be entitled to

of the mediation and arbitration

duties and will make a suitable

circulate cautionary notices.

facilities offered by the council in

award on the matter, as well as

instances where disputes arise

the costs. Such award may also

The Executive Committee of the

from time to time. This facility

become legally binding through

council agreed that when the

refers specifically to issues

application to the High Court.

issue of dispute relates purely

such as outstanding debts and

to failure to pay for goods or

other disagreements and allows

Although the system of sending

services, the council will continue

members to reach amicable

out cautionary notices has been

to mediate to a certain point, after

solutions without spending huge

in operation for many years, the

which members will be advised

amounts on legal fees.

council received legal advice this

to pursue such matters through

year to desist from this practice.

traditional legal channels, such

Arbitration proceedings are

Our attorney advised that naming

as through litigation in the civil

subject to the Arbitration Act

and shaming is a dangerous area

courts. It is NOT the function of

and any amendments thereof.

that one should avoid, as it may

the board to act as a debt collector

The Arbitration Committee

lead to exposing the council to

and it does not have the capacity

makes use of professionals to

lawsuits. Only once we have prima

to engage in such endeavours.

exhibitors and consumer buyers. CAD Technicians and Designers Edna de Bruyn from Design @ 50 represents the interests of CAD technicians and designers on the Executive Committee of the JMASA. A group of experts has started work on the development of a Jewellery Technician (CAD) qualification with the Mining Qualification Authority. It is anticipated that this qualification will be completed by mid-2020. STRATEGIC PLAN The Vice-Chairperson, Nthabiseng Xaba, has commenced a project of determining the feasibility of developing various identified strategic objectives, as follows: • Online platform

• Consumer show

• Advertising campaign

• Permanent store/gallery


11 JCSA ANNUAL REPORT | 2019

These objectives will require funding and, as

Airport regarding a new requirement, which has been

such, Ms Xaba has been looking at various funding

implemented, for tourists to do commercial exports

mechanisms within government, such as the

for VAT refund claims over R100 000, even though goods

Department of Arts & Culture, the National Lottery,

purchased were for personal use.

DTI and SEDA. Once budgets are approved (which is not a guarantee), the strategic objectives will be

The council expressed its concern that this new

developed into project plans for implementation.

requirements and procedures implemented by SARS will have a negative effect on the sale of jewellery

LEGISLATION

to tourists. While we understand that the country’s

Legislation – Foreign Tourist Requirement to

resources need to be protected, the council has been

Provide Proof of Cash Withdrawals

adamant that we cannot support such a system. An

Discussions have continued with the National Treasury

agreement was reached with SARS Customs that

and SA National Revenue Service (SARS) relating to the

members will be able to communicate proof of large

legislation which requires foreign tourists to declare proof

sales to SARS Customs prior to tourists leaving

of cash drawings over R10 000. Most tourists are unaware

the country in order to prove legitimate sales, thus

of this requirement and, unfortunately, do not qualify to

eliminating the new, cumbersome requirements by

receive their VAT refunds when exiting the country.

Customs. The council has furthermore offered to facilitate training opportunities to customs staff on

The JCSA made submissions to SARS and the National

identification of watches, diamonds and jewellery.

Treasury to increase the threshold to US$10 000. South African Diamonds & Precious Metal Regulator Since no response has been received to date, the council

(SADPMR)

met with SARS Customs at OR Tambo International Airport,

The term of the current board of the SADPMR has

at which this discussion was tabled. This department is

ended and, as such, Bernard Stern, the council’s

willing to assist in presenting our submission to the relevant

representative, has stepped aside. It is anticipated that

authorities.

the new board will be appointed in the coming month.

New Requirement by SARS Customs –VAT Refunds of R100 000

Meetings of the Jewellery Industry Liaison Committee,

The JCSA and Diamond Dealers Club of SA have been in

which was set up between the council and the SADPMR,

discussions with SARS Customs at OR Tambo International

have been put on hold due to the impending legal matter


2019 | JCSA ANNUAL REPORT 12

which the council has pursued, following the Mining Charter

The purpose of the fund is to contribute to transfor-

which was published in September 2019. The council

mation and the integration of technology and design in

continues to assist members in approaching the Regulator

the jewellery industry by acknowledging excellence in

when having trouble in applying for their permits.

jewellery design. This will support selected training initiatives focused on developing capacity to utilise

The New Mining Charter

technology in the production of jewellery or other

The council and its members are of the opinion that the

identified needy projects.

Mining Charter published in September 2018 will have a detrimental effect on the jewellery industry. As such, the

This year, a donation of R5 000 was made to the

council started proceedings of obtaining a legal opinion,

Caring4Girls Charity.

the ultimate aim of which is to protect the jewellery industry from shrinking even further.

JEWELLERY MANUFACTURERS’ ASSOCIATION OF SA (JMASA) CONSTITUTION

ZA Mark

The JMASA, which is the manufacturing division

You may recall that the council made a submission to

of the JCSA, amended its Constitution at its AGM

the SABS a year ago relating to the ZA mark, to remove

held in May. The Constitution sets out the rules

the oval around the “ZA”. Although very little headway

and provides a framework for the running of

has been made with SABS, four of our JMASA Executive

this division.

members have been appointed to the board of the SABS, whose aim will be to push through the vote to remove the

2019 ANNUAL ROADSHOWS

oval from the legislated “ZA” mark.

The JCSA held its annual national roadshows in Durban, Port Elizabeth, Cape Town,

SOCIAL RESPONSIBILITY

Johannesburg and Pretoria in June.

Chairperson’s Fund The Chairperson of the council, Chris van Rensburg,

This is an opportunity to report on projects

established the Chairperson’s Fund in 2007. He

and to network with the jewellery industry

continues to donate his Chairperson’s remuneration to

in those regions. Thank you to our sponsor,

this fund. In addition, 25% of the board’s unclaimed fees

the Gemological Institute of America,

for travel expenses go into the fund, as well as fees of

for its sponsorship of all the roadshows

members who were unable to attend the meeting.

nationally.


13 JCSA ANNUAL REPORT | 2019

FINANCIAL REPORT - JEWELLERY COUNCIL OF SA Financial Statements for the year ended 31 December 2018 Statement of Financial Position as at 31 December 2018 Figures in Rand

Note(s)

2018

2017

Assets

R

R

2

118 107

98 010

Investments in associates

3

400 000

400 000

Loans to group companies

4

97 295

97 295

615 402

595 305

5

324 675

943 279

Prepayments

2 421

5 421

6

5 631 167

5 597 345

5 958 263

6 546 045

Total Assets

6 573 665

7 141 350

5 710 921

6 549 646

Non-Current Assets Property, plant and equipment

Current Assets Trade and other receivables Cash and cash equivalents

Equity and Liabilities Equity Retained income Liabilities Current Liabilities Trade and other payables

8

777 430

418 253

Provisions

7

85 314

173 451

862 744

591 704

Total Equity and Liabilities

6 573 665

7 141 350


2019 | JCSA ANNUAL REPORT 14

JCSA Debtors Book

PROJECTS

Debtors whose 2018 membership fees are still outstanding

Jewellex Africa 2019

this year and who have already been suspended will be

Although the show was smaller and attendance of both

handed over to the Accountability Credit Bureau to be

exhibitors and visitors was poor, Jewellex Africa 2019

blacklisted. The CEO ensures that due process is followed

proved to be successful. This, we believe, is an international

in this regard.

phenomenon and is attributed to the economic climate, the

GENERAL STATISTICS

2015

2016

2017

2018

2019

Exhibitors – total

114

113

100

89

89

rise in the price of gold and a volatile currency.

Space given away (m²)

191

75

57

78

96

The council’s Accounts Department takes much care to

2019 Sponsors

Space sold (m²)

1 481

1 419

1 208

1 056

900

ensure that all fees are collected; however, 2019 debtors

The Jewellery Council of SA relies on the generosity of our

will be suspended should payment not be received.

sponsors in helping to make Jewellex a great success.

Total exhibition space (m²)

1 672

1 494

1 265

1 134

996

1 720

1 576

Suspension of Members

Thank you again for your generous support Anglo American Platinum

Jewellex Cocktail Function

Brinks Lanyards Protea Diamonds

Carrier bags

Metal Concentrators

MetCon Coffee Shop and Jewellery Council Collection Awards

Rand Refinery

Jewellex Business Breakfast

Cape Precious Metals (CPM)

CPM Chill Lounge and Jewellery Council Collection Awards

BYL Diamonds

Registration

IBV Gold

Branded water bottles

Gemfields Wi-Fi Dept of Trade & Industry (DTI)

DTI Pavilion

Ekurhuleni Jewellery Project

Winners’ trophies – Jewellery Council Collection Awards

Treger Jewellery Company

Prizes

Treger Brands Retail

Prizes

EGL

Branded pens

Bryte Insurance

Prizes

Goliath & Goliath

Melville Comedy Club prizes

Total space including aisles Jewellex Function – guests

220

165

230

222

250

Jewellex Breakfast

0

0

0

0

55

Total visitors

1 578 1 571 1 487 1 364 1 154


15 JCSA ANNUAL REPORT | 2019

Visitors’ feedback

Speaker’s Corner

Long-Standing Exhibitor Awards

The majority of visitors to Jewellex stated that their

The “Speaker’s Corner”, which was once again part of

Newly introduced, the “2019 Exhibitor Long-Standing

key objectives were to check out new brands/products/

the MetCon Coffee Shop, offered visitors and exhibitors

Awards” were presented at the Jewellex Cocktail

services, network with the industry and strengthen

an opportunity to listen and learn to conversations

Function to honour exhibitors that have been loyal

relationships with current suppliers.

ranging from interviews by MetCon with important

supporters of the show for over 10 years. The awards

industry players on topics such as MetCon’s Six

were also intended to thank those com¬panies for their

Visitors and exhibitors continue to prefer the use of

Rings competition, to “Training in Tough Times and

contribution and support over the years.

the Sandton Convention Centre. The venue is central

Sustainability” and a round-table discussion on man-

to hotels and public transport, especially for out-of-

made diamonds versus natural diamonds.

A Business Breakfast was hosted at Jewellex on Sunday,

towners. It is also seen as a more central business hub and better suited to hosting a jewellery exhibition.

Business breakfast

CPM Chill Lounge

6 October for the first time in many years and was

Cape Precious Metals sponsored and hosted its

sponsored by Rand Refinery.

There were many requests from visitors that more watch,

CPM Chill Lounge, offering visitors an opportunity to

packaging and gemstone companies exhibit at the event.

relax over a drink and network with fellow industry

Rand Refinery’s Terance Nkosi addressed guests on “Re-

members. Gin-tastings and champagne with sushi

sponsible Gold and Sourcing Responsible Gold and Silver”.

were a treat from CPM and added to the atmosphere of the weekend.

The main breakfast speaker was Howard Sackstein, a lawyer by training and entrepreneur by profession, the

Cocktail Function

self-proclaimed “king of social media”, an explosive

The Jewellex Cocktail Function, sponsored by Anglo

political activist and official photographer of life itself.

American Platinum, took place on the Saturday

Howard distilled seven life lessons that people have

afternoon, 5 October. For the first time ever, this event

taught him along the way. His address was a fantastic

took place in the exhibition coffee shop, where 250

experience for all.

guests networked and socialised with colleagues and friends in the industry. A few of our 2019 exhibitors presented their beautiful jewellery collections as part of a fashion show where

JEWELLEX CREDO Jewellex is a trade exhibition and does not support trade with end-users/private individuals.

models were dressed in couture garments designed by

The JCSA does not support parallel events, not organ-

Viviers Studio.

ised by the council, that detract from Jewellex.


2019 | JCSA ANNUAL REPORT 16

JCSA Jewellery Manufacturing Trade Certificate

JCSA Collection Awards Design Competition

The JMASA continues to offer the Jewellery Manufacturing

The JMASA invited all students, apprentices,

Trade Certificate (JMTC), which is an industry-endorsed/

designers and manufacturers to enter the JCSA

certified test set up for the industry. This is an industry-

Collection Awards Jewellery Design Competition

recognised qualification and is in no way intended to

2019 to design and manufacture a pair of earrings

compete with the government-sanctioned trade test.

that could be sold commercially.

Professional Technical Skills Certificate (PTSC)

The theme was “A Journey Through A World

The Professional Technical Skills Certificate has been

of Colours”.

running for two years, the aim of which is to recognise specialised skills which are not being trade-tested. The

A total of 28 entrants entered the competition

JMASA has acknowledged that a great deal of informal

this year. An expert panel of judges – consisting of

training takes place in the workplace and this certificate

industry experts in manufacturing,g as well as the

is a formal recognition of skills gained by employees in

media and fashion industry – conducted the judging of

this way. Members’ staff were awarded in the following

the competition.

skills in 2019: The overall winner in the CAD Category was Hesti Wade from Altin Jewellery, the first runner-up was Tiaan

Technical skill

No of applicants

Bench technician

10

CAD technician

2

Indian jewellery bench technician

0

Khutso Mahlatlele from Tshwane University of Technology

Jewellery casting technician

0

Charmaine Khumalo from Tshwane University of Technology

Surface finishing technician

10

Refining technician

14

Production setter

1

TOTAL

37

Koopman from Design @ 50 and the second runner-up

was the overall winner in the Handmade Category and was the first runner-up, while Ilona Stichling from Rare Earth Creations was the second runner-up. Each overall winner received a Trophy of Excellence sponsored by the Ekurhuleni Jewellery Project (EJP), a Certificate of Excellence from the Jewellery Council of

Image courtesy Metal Concentrators Six Rings competition.

was Mercia Beukes from Design @ 50.


17 JCSA ANNUAL REPORT | 2019

South Africa (JCSA), a jeweller’s bench toolkit with

Knowledge Retail Jewellery Training course offered

Standardising of Valuation Practices for the JCSA

manufacturing-specific tools, including findings and

some years ago.

Each year, the JCSA revises its “Recommendations for Valuation Practices”.

cubics sponsored by Cape Precious Metals (CPM) and a cash prize to the value of R7 000 sponsored by Metal

Examples of the skills identified include knowledge of

We continue our discussions with the insurance com-

Concentrators (MetCon).

precious metals including silver, diamond classifications,

panies to get their support for our recommendations,

valuations including costings, quotations, costings

which are:

We thank our sponsors, Cape Precious Metals, MetCon

and pricing, watches and Clocks, gemstones and gem

and the Ekurhuleni Jewellery Project.

families, pearls, sales, security and knowing your

• Replacements versus cash settlements – once cash

industry. It is anticipated that this project will be offered

The top 10 winners and runners-up all received free

settlements are permitted, the jewellers lose the sale.

to retailers in 2020. • Replacements by jewellers who have sold the item –

membership of the JMASA for one year, as well as free Design @ 50

as consumers build relationships with the jewellers

The Jewellery Council has project-managed the Design

who sell them their jewellery, they do not want to be

Retail training

@ 50 post-graduate course in commercial jewellery de-

forced to have replacements done by jewellers they

Although various training opportunities were offered to

sign and product development for the past six years. The

do not know.

retailers during the past year, the uptake was poor. This

current intake of 15 students will graduate in April 2020.

access to the JCSA Trade Test.

may have been due to the tough economic conditions currently being experienced.

At the beginning of each year, the council selects 15 students who are required to have jewellery-related qualifi-

Professional Retail Skills Certificate

cations, as well as knowledge of and experience in comput-

A new project was initiated this year to recognise skills

er-aided design. The council is involved in the appointment

of retail staff entitled “Professional Retail

of a product development expert who is from the industry

Skills Certificate”.

to work with students for two to three months. An important part of the council’s responsibilities is the placement of

• Request to vet jewellers on insurance panels – if

the council is able to assist in the vetting of these

jewellers, consumers will be referred to ethical

jewellers who abide by a code of conduct.

• Companies on insurance panels should be members

and would therefore be subject to the council’s

arbitration and rules, should they step out of line.

In the absence of any formal qualification of retail

students and alumni in employment within the industry, as

jewellery skills in South Africa, the Jewellery Council,

well as placing them in incubation facilities.

JCSA social media marketing campaign 2019

acknowledge their staff by issuing a “certificate” giving

The JCSA is committed to training within the industry

2019 on gift-giving occasions on the JCSA’s Facebook

them formal recognition of their skills. The identified

and embarks on various programmes with training pro-

skills are based on the Professionalism Through

viders to offer training opportunities.

in partnership with jewellery store-owners, will

An internal marketing campaign was conducted in and website platforms. These included Valentine’s Day, Mother’s Day, Father’s Day and Spring Day.


2019 | JCSA ANNUAL REPORT 18

We thank our sponsors, who provided prizes during these

ping centres in the country. Together with the council,

INTERNATIONAL PROJECTS

occasions – Jack Friedman Jewellers, Heide-Marie Meier

we have drawn up a list of recommendations/tips which

International Trade Shows

Jewellers, Treger Brands Jewellery Company, Sterns,

shopping centres are encouraged to implement. These

The JCSA again worked closely with the DTI to offer

NWJ, American Swiss and CJR Gift Sales.

include having permanent on-site armed response

jewellery manufacturers an opportunity to exhibit

vehicles, visible armed guards at all entrances, physical

at various international fairs by providing financial

JCSA Recommended Disclaimers

perimeter fences/walls, spiked booms, CCTV, satellite

support. We helped exhibitors ensure that they had the

The JCSA worked with an attorney to draft indemnities

police stations and malls locked down outside business

relevant documentation in order to qualify to exhibit.

and disclaimers for jewellers that take possession of

hours. The latest addition to this list is the recommen-

Such documentation included customs documentation

items that belong to the public. We have had to take into

dation to shopping centres to make it compulsory for

specific to the African Growth & Opportunity Act. We

consideration the Consumer Protection Act to ensure

people to remove any headgear or hoodies.

also assisted participants with procedures for declaring

that we are mindful of legislation.

and clearing goods at customs exit and entry points to Retailers are also encouraged to implement a list of

Various generic indemnities and disclaimers were

recommendations, such as sufficient CCTV coverage,

circulated to members who were able to decide what to

ensuring that all employees and security are regularly

display in-store or print on quotations and receipts.

vetted, installation of security gates, installation of

ensure that no duties and taxes were imposed. In the past year, we participated at the following exhibitions:

smoke alarms, not allowing individuals into the store

JA New York – August 2019

Jewellery Council Risk Initiative

after business hours, reporting suspicious behaviour,

The council’s CEO attended the JA New York show

The Jewellery Council Risk Initiative has been in

distributing high-value items throughout the store in

with 20 South African companies who exhibited their

operation for eight years and members receive regular

display cabinets, etc.

jewellery. This is the first time we have exhibited at this

updates of crime incidents reported by jewellery stores

show. Much interest was shown in our product.

from the Consumer Goods Council of SA (CGCSA). The

It is imperative that our jewellers work together to share

CGCSA was tasked with providing a set of deliverables

as much crime-related information as possible and that

Bijorhca Paris – September 2019

relating to crime, which it is expected to produce by

they do this as soon as possible after the incident.

A contingent of 18 companies exhibited at the Bijorhca

the end of each year. The committee now includes

Paris show. This event is aimed at creative and art

representatives from shopping centre security company

Promoting Locally Manufactured Jewellery

Fidelity and insurance company Bryte, which has proved

The JMASA continues to pursue the policy of promoting

to be extremely productive.

locally manufactured jewellery and will make further

Jewelry International Showcase Miami – October 2019

jewellers who offer something different.

efforts to ensure that importers have a better

Nineteen jewellery manufacturers exhibited at JIS Miami.

We continue our collaboration with the Council of Shop-

understanding of the potential benefits of employment

It was the second time we participated at the October

ping Centres (CSC), which represents most of the shop-

and beneficiation.

show. Again, much interest was shown in our product.


19 JCSA ANNUAL REPORT | 2019

Jewellex Africa 2019 – October

as much information as possible about laboratory-

COMMUNICATIONS

The DTI sponsored 14 SMME companies to exhibit at

grown diamonds, such as the Diamond Dealers Club of

Communication Tools

Jewellex. Their exhibits included a variety of diamond,

SA, the World Federation of Diamond Bourses, EGL, GIA

precious metal, silver, traditional, fashion, glass,

and De Beers.

R36,00 (incl VAT)

JEWELLEX EDITION

Jewellery News

SA

Celebrating over 90 years of being the industry’s only trade journal

porcelain, beaded, pearl and brass jewellery.

SEPTEMBER 2019

The council’s main communication tools to members are email utilising bulk mail and MailChimp. We also

Laboratory-grown diamonds offer a significant value and

use the JCSA website and Facebook.

Outward Selling Missing to Singapore

legitimate choice for consumers. Consumer confidence

The JCSA facilitated a DTI-sponsored trip for manu-

and communicating 21st-century facts when marketing

SA Jewellery News (SAJN)

facturing jewellers and other industries on an Outward

are critical for the survival of any industry. It is our aim

Isikhova Publishing brings out this

Selling Mission (OSM) to Singapore, which took place in

to educate our members and help them educate the

September. The objective of the mission was to facilitate

consumer, in turn, to ensure complete disclosure and

behalf of the Jewellery Council. Members are encouraged

access for South African value-added products and ser-

consumer confidence.

to be more interactive by submitting news and announcements, as this is their mouthpiece to the industry.

vices into Singapore. Planned activities included business-to-business meetings and site visits to companies.

monthly magazine for the industry on

PlatAfrica 2019 The JCSA, once again, assisted in the marketing of the

The monthly survey conducted by the magazine follows

India International Jewellery Show – Expenses-Paid Trip

Anglo American Platinum jewellery design competition,

the trends of sales of jewellery and diamonds, metal

The JCSA facilitated a sponsored trip for members to

PlatAfrica 2019, to the wider jewellery industry, sponsored

consumption and crime statistics, with results published

The India International Jewellery Show IIJS Première

by Platinum Guild International and Metal Concentrators.

each month. The survey is conducted among retailers,

2019 in August. A delegation from the show organisers

manufacturers, wholesalers and diamond traders. Each

visited South Africa to meet with potential companies

of them receives a few questions to complete. There

that would visit India in August.

are no actual figures requested. Questions refer to percentage increases or decreases. SAJN then combines

Education on Synthetic/Laboratory-Grown Diamonds

all these results and publishes a monthly page entitled

Synthetic/laboratory-grown diamonds is a fairly new and

“Business Barometer”. We have requested members to

contentious topic of discussion. It is important for the

commit their company information for a 12-month period.

council to ensure that our members are protected and educated in order to cover ourselves in all eventualities.

If everyone who has committed to participating provides their monthly information, we will be able to gauge quite

The council has been in discussion with various local

accurately the growth or decline of the various sectors in

and international organisations in an attempt to obtain

the industry.


2019 | JCSA ANNUAL REPORT 20

Bi-Annual Directory

Jewellers’ Network Directory and Jewel Trader

growing. We hope that this will be a platform used by our

The Bi-Annual Directory of

The council has continued to receive free space in the

members to create opportunities and develop ideas.

members is published by Isikhova

Jewellers’ Network Directory each year to promote

Publishing and is printed in July

Jewellex, the JCSA and its members.

J A N U A R Y- J U N E

B I - A N N U A L

D I R E C T O R Y

Publicity The council utilises any opportunity to publicise itself

and December each year as an insert in SAJN. The directory lists

In addition, Jewel Trader offers Jewellex free space

and its members, whether in print or on radio. Being

members in order of area and

both in the publication and on the website to promote

a non-profit company, we plan our publicity budgets

category of business. Members

the show as widely as possible.

well in advance.

Website and Facebook

Employment-Seekers List

We have become extremely active in ensuring that

The JCSA holds a list of employment-seekers in the in-

African Odyssey

the image of the council and that of our members

dustry and, upon request, we release the list to member

Isikhova Publishing has continued

are out there. Our website is updated constantly and

jewellery companies. We do not involve ourselves in the

to publish African Odyssey, an

we communicate with consumers on our Facebook

actual placing of staff. We merely provide a platform to

export-orientated publication on

page. The council’s “closed” Facebook page is slowly

refer potential employees.

utilise this publication to obtain details of member companies with whom they wish to do business.

A F R I C A N

2019/20

behalf of the industry. It features

YOUR OFFICIAL INDUSTRY EXPORT GUIDE INTO AFRICA

Value that endures

the “Born in Africa” listing of the

JCSA MARKETING MATERIAL

JCSA’s manufacturing members

The JCSA has a library of marketing material made

and is distributed at SA trade

up of posters on “SA – Land of Gold, Platinum and

offices and embassies locally and internationally, as

Diamonds”, “4 Cs”, diamond charts, consumer

well as at international shows.

education brochures and A-frame show cards which we make available to members to display in their

Wanted Watches, Jewellery and Luxury 2019/2020

stores and offices.

The JCSA once again participated in Wanted Watches, Jewellery and Luxury in October by means of a

JCSA LOGO

competition page aimed at promoting the council’s brand

The letterhead for the JCSA has been

and our members to consumers. The prize given away

modernised and updated. The actual

in the competition was a pair of shepherd’s hook drop

logo has remained the same; however,

earrings with six round brilliant-cut and four baguette-cut

the layout of the logo, the wording and

diamonds totalling 0,50ct in 18ct rose gold worth R30 000.

the fonts have been changed.


THANK YOU TO OUR 2019 BENEFACTORS AND PARTNERS ADELE’S MNAUFACTURING JEWELLERS

ELEGANCE JEWELLERS

JEWELLERS’ NETWORK

SCARAB JEWELLERY DESIGN STUDIO

AMERICAN SWISS

ELEMENTAL STUDIO

KARLIEN DESIGNS

SERAGLIO JEWELLERS

ANDREAS SALVER MANUFACTURING JEWELLERS

ERIKSON’S DCW & MANUFACTURING JEWELLERS

KRISTEN MALAN FINE JEWELLERY DESIGN

SIRKEL JEWELLERY

ANACZYNSKI JEWELLERY

FERROS JEWELLERS

LEGACY HOTELS & RESORTS

STEFAN’S JEWELLERY & GEMS

ANGLO AMERICAN PLATINUM

FINEGOLD INTERNATIONAL

LIPMAN & SON

STERNS

ANTON HATTINGH FINE JEWELLERY

FISCHER JEWELLERS

MARINE GOLD

STUDIO C

AUGENTA JEWELLERS

FRANCARLO DESIGNER GOLDSMITH

MARK WHITEHORN GOLDSMITH

RAND REFINERY

BARDINS JEWELLERS

GABRIËL JEWELLERS - WATCHES

METAL CONCENTRATORS

TARQUINS EXCLUSIVE JEWELLERY

BRYTE INSURANCE

GAUTENG IDZ

NATURAL PRECIOUS METALS

TREGER BRANDS RETAIL

BRINKS SA (PTY) LTD

GEMFIELDS

NEWMANN DESIGNS

TREGER BRANDS JEWELLERY COMPANY

BYL DIAMONDS

HEIDE-MARIE MEIER JEWELLERS

NWJ JEWELLERY

THE FOSCHINI GROUP

CJR GIFT SALES

HAVILAH DESIGNER JEWELLERS

PETER GILDER FINE BESPOKE JEWELLERY

THE DTI

CONSUMER GOODS COUNCIL OF SOUTH AFRICA

HEATHORN’S DIAMONDS & GOLD

PHILIP WULFSOHN JEWELLERY

TYRITE

CAPE PRECIOUS METALS

HERAEUS

PIYUVÉ JEWELLERS

UWE KOETTER JEWELLERS

DAVID BATCHELOR JEWELLER

IBV GOLD

PLATANDIA

VAN DEIJL JEWELLERS

DAVID BOLDING GOLDSMITH

JACK FRIEDMAN JEWELLERS

PNEUMA JEWELLERS

VIENNA JEWELLERS

DENNIS COLLINS JEWELLERS

JANINE BINNEMAN JEWELLERY

POPULAR DIAMOND JEWELLERY MANUFACTURERS

VILJOEN JEWELLERS

DUKE & DUTCH DESIGNS

JAGGATH JEWELLERS

PRINS & PRINS DIAMONDS

VITRI’S MANUFACTURING JEWELLERS

E.G.L

JAN SCHERMANS

PROTEA DIAMONDS

WINHALL & DE STADLER

EKURHULENI JEWELLERY PROJECT

JENNI GAULT INTERNATIONAL JEWELLERY DESIGN

RAFFAELE D’AMATO JEWELLERS

ZUREL BROS SA



A Non-Profit Company Reg No: 2007/002791/08 NPO No: 067-544-NPO

Address: The Hamlet, 27 Ridge Road, Parktown, Johannesburg • Tel: (011) 484 5528 • E-mail: admin@jewellery.org.za


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