ANNUAL REPORT 2019
01 JCSA ANNUAL REPORT | 2019
CONTENTS 03 | MESSAGE FROM THE CHAIRPERSON 03 | MESSAGE FROM THE CEO 05 | JEWELLERY COUNCIL OF SOUTH AFRICA (JCSA) STRUCTURES 05 | Executive Committee Representation 05 | Regional Committees 06 | Board Members 07 | Arbitration & Disciplinary Committee 07 | Non-profit Company 07 | HUMAN RESOURCES AT JCSA 08 | MEMBERSHIP REPORT 09 | CONSUMER COMPLAINTS
09 | Statement of Claim and Arbitrations Between Members 10 | Mediation, Arbitration and Cautionary Notices
12 | The New Mining Charter 12 | ZA Mark 12 | SOCIAL RESPONSIBILITY
10 | Art Jewellers
12 | Chairperson’s Fund
10 | CAD Technicians and Designers
12 | JEWELLERY MANUFACTURERS’ ASSOCIATION OF SA (JMASA) CONSTITUTION
10 | STRATEGIC PLAN 11 | LEGISLATION 11 | Legislation – Foreign Tourist Requirement to Provide Proof of Cash Withdrawals 11 | New Requirement by SARS Customs – VAT Refunds of R 100 000 11 | South African Diamonds & Precious Metal Regulator (SADPMR)
12 | 2019 ANNUAL ROADSHOW 13 | FINANCIAL REPORT 14 | JCSA Debtors Book 14 | Suspension of Members 14 | PROJECTS 14 | Jewellex Africa 2019
2019 | JCSA ANNUAL REPORT 02
16 | JCSA Jewellery Manufacturing Trade Certificate
18 | Promoting Locally Manufactured Jewellery
16 | Professional Technical Skills Certificate (PTSC)
18 | INTERNATIONAL PROJECTS
16 | JCSA Collection Awards Design Competition 17 | Retail Training 17 | Professional Retail Skills Certificate 17 | Design @ 50 Project 17 | Standardising of Valuation Practices for JCSA
18 | International Trade Shows 19 | Outward Selling Missing to Singapore 19 | India International Jewellery Show – Expenses-Paid Trip 19 | Education on Synthetic/Laboratory Grown Diamonds 19 | PlatAfrica 2019
17 | JCSA Internal Social Media Campaigns 2019
19 | COMMUNICATIONS
18 | JCSA Recommended Disclaimers
19 | Communication Tools
18 | Jewellery Council Risk Initiative
19 | SA Jewellery News
20 | Bi-Annual Directory 20 | African Odyssey 20 | Wanted Watches, Jewellery and Luxury 2019/2020 20 | Jewellers Network Directory and Jewel Trader 20 | Website and Facebook 20 | Publicity 20 | Employment-Seekers List 20 | JCSA MARKETING MATERIAL 20 | JCSA LOGO
03 JCSA ANNUAL REPORT | 2019
T HE , FROM R S ON E P R I CH A VAN S I R H C BU R G R EN S
Let’s face it, this past year has been a challenging one, not only for the jewellery industry, but also for the
STATE E H T ON 9 TION C IN 201 E L Y F R T RE S U E IND OF TH
economy of our country and worldwide. However, despite the negative headlines, we believe there are grounds for increased optimism.
MESSAGE FROM THE CEO LORNA LLOYD
Chairperson Chris van Rensburg and his Vice-Chairperson, Nthabiseng Xaba, have been re-elected to resume leadership of the council for the ensuing three years, with the assistance of the board and CEO on all strategic platforms. In addition, Dave Newman from the Tshwane University of Technology will continue to lead the Jewellery
Moving into 2019 after a moderate festive season, retail remained under continued pressure, with sales figures dropping even further
Manufacturers Association of SA as Chairperson. Although Jewellex Africa 2019 was smaller and attendance was poor, exhibitors at Jewellex Africa 2019 experienced
With a continued drop in consumer spending through the winter months, an upswing was experienced after a successful Jewellex in October.
some good business dealings with retailers preparing for the expected year-end increase in consumer demand. The show looked beautiful and the many activities contributed to a successful weekend of business and networking.
Local manufacturing remains under pressure and needs more demand for local content. The uncertainty of the implementation of the 2018 Mining Charter remains a concern, as it does not encourage any investment or employment opportunities.
Some of the main activities included the Cocktail Function and Fashion Show sponsored by Anglo American Platinum, the Exhibitor Support Awards, the Business Breakfast sponsored by Rand Refinery, Gin Tastings and Champagne in the CPM Chill Lounge, interesting talks in the MetCon Speakers’ Corner and the Jewellery Council
We remain optimistic for a buoyant festive season.
Collection Awards Design Competition.
2019 | JCSA ANNUAL REPORT 04
We have exciting new plans for Jewellex Africa 2020,
Our involvement in the Security Initiative continues to
present format will have a detrimental effect on the
which involves a retail component to run concurrently
be crucial. Crime is rife and the crime spree targeting
jewellery industry.
with the show. Watch this space!
jewellery stores appears to be intensifying. The more informed our jewellers are, the better they can
The new owners of SA Jewellery News continue to
The Jewellery Council has had a busy year. We continue
arm themselves with information to prevent further
publish the magazine on behalf of the council and, as
to consider the needs of our retail members. In this
robberies.
such, have continued to conduct monthly surveys among retailers, wholesalers and diamond traders with the
regard, we have invited retailers to get involved in setting up the criteria for retail staff to obtain a “Professional
The Jewellery Manufacturers’ Association of SA
aim of providing statistics on the growth and decline of
Retail Skills Certificate”, which will give formal
continues to offer the “Jewellery Manufacturing Trade
jewellery and diamond sales, metal consumption and
recognition to their staff.
Certificate” (JMTC), which is a trade test set up by the
crime statistics in South Africa.
industry for the industry to recognise skills within the The institutions from which members receive
manufacturing environment.
Any association is only ever as strong as the total sum of its members and we therefore invite you to participate
preferential rates for processing credit cards are Nedbank and Diners Club and in this regard, we are in
Our manufacturing members once again participated
and make use of the opportunities offered by the
the process of negotiating better rates. Watch this space
at DTI-sponsored international exhibitions, the aim of
Jewellery Council.
for more on that as well.
which is to create export markets for our manufacturers. For more information on the council, its activities
We continue to work with retailers on the “Standardising
Despite ongoing attempts, the council has not yet been
and how to become part of a responsible jewellery
of Valuation Practices Recommended by the
successful in our submission to SABS to amend the ZA
community, visit our website on www.jewellery.org.za;
Jewellery Council of SA”, as well as the “Disclaimers
mark. We will persist until we achieve a positive outcome.
JCSA Closed Facebook for members: JCSA Members Group; or contact us on tel: (011) 484-5528 or e-mail:
Recommended by the Jewellery Council of SA” in an effort to protect them against legal claims.
A crucial project this year has been the decision to pursue a legal route relating to the new Mining Charter,
The council participated in the Times Media Wanted
which was published in September 2018. This decision
Watches, Jewellery & Luxury to promote the council and
was not taken lightly and we believe that obtaining a
the importance of consumers purchasing from jewellers
legal opinion and presenting this to the Department
who abide by a code of ethics and conduct.
of Mineral Resources will prove that the charter in its
admin@jewellery.org.za
05 JCSA ANNUAL REPORT | 2019
JCSA STRUCTURES Executive Committee representation Chairperson (Studio C)
Chris van Rensburg
CEO (JCSA)
Lorna Lloyd
Frankli Wild
Kevin Friedman
Vice-Chairperson (Sibahle Jewellery)
Nthabiseng Xaba
Ben & Co Designs
Bheki Ngema
Tshwane University of Technology
Dave Newman
Regional Structures Committees
KZN
These committees deal with matters specific to their regions and meet once a year, but more often if required. Members are able to address concerns and ideas to these committees.
Chairperson
Piyuve – Aroon Bhoora NWJ – Duncan Crosson
Western Cape Chairperson
CPM – Malcolm Jenner Prins & Prins – Petré Prins
Ashok Jewellers – Ashok Shah
David Bolding
Cherry Design Jewellery – Gary Cherry
KZN
Graham Miller Winhall & De Stadler – Peter Winhall EC WC
Peter Gilder – Brendon Parr
Eastern Cape Chairperson
Touchstone – Glenn Williams Ritco – Mathias Schmidt
Uwe Koetter – Johan Louw
Havilah Gold Creations – Carol Jackson
Panda Diamonds – Brian Magid
Jenni Collections – Bruce Gault
CPM – Sharon Eades
CPM – Renée Sangerhaus
2019 | JCSA ANNUAL REPORT 06
Board member representation REPRESENTATION
COMPANY
NAME
Medium
Studio C Manufacturing Jewellers
Chris van Rensburg
Large
Natal Wholesale Jewellers
Duncan Crosson
Ben & Co Designs
Bheki Ngema
Frankli Wild
Kevin Friedman
Medium
Jack Friedman
Howard Fevrier
Large
The Foschini Group
Lauren George
JAWDA – Wholesale
Jenni Collections
Bruce Gault
Jewellex Sub-Committee
JCSA CEO
Lorna Lloyd
Mining
Anglo American Platinum
Mark Freed/Adithi Naidoo
De Beers
Abel Madonsela
Mineral research
Mintek
Anne Mufamadi
Indian jewellery
Piyuve Jewellers
Aroon Bhoora
HDI jewellers
Sibahle Jewellery
Nthabiseng Xaba
Refineries
Metal Concentrators
Neville Crosse
Cape Precious Metals (co-opted)
Tom Altavilla
Diamond industry – global
Ernest Blom Diamonds
Ernie Blom
Retail interest group (Chevron)
Elegance Jewellers
Nick Mavrodaris
Publishing
Isikhova Media
Imraan Mahomed
Training
Tshwane University of Technology
Dave Newman
JMASA – Manufacturing Division
JASA – Retail Division Small
07 JCSA ANNUAL REPORT | 2019
Arbitration & Disciplinary Committee In terms of our Memorandum of Incorporation, the Arbitration & Disciplinary Sub-Committee holds office for a period of three years. The committee members are:
The Jewellery Council of SA is made up of the following
WESTERN CAPE GAUTENG
MEMBERSHIP REPORT
David Bolding
David Bolding
Varga
Deon Denysschen
Diamonds of Africa
Peter Winhall
Studio C
Chris van Rensburg
Goldmaster
Graham Miller
Julian Prior
Precision Setters
Prins & Prins
Petré Prins
EJP
Colin Campbell
Jewellers Dispute Solutions
Mervyn Malamed
Kai Schmidt (co-opted)
Kai Schmidt
Murcia and Co
Jarrid Murcia
divisions: • Jewellery Manufacturers’ Association of SA (JMASA)
(representing manufacturing jewellers). They also
represent the interests of art/contemporary
jewellers, CAD designers/technicians and a new
category, (the refineries) that was introduced earlier
this year.
• Jewellery & Watch Distributors’ Association of SA KWA-ZULU NATAL
EASTERN CAPE
(representing wholesalers and importers, as well as diamond dealers and mining houses).
Vijay Shah
Vijay Shah
Dennis Collins Jewellers
Dennis Collins
Piyuve
Aroon Bhoora
Havilah
Charlie Jackson
• Jewellers’ Association of SA (JASA) (representing
Shah Jewellers
Shikant Shah
R D'Amato Jewellers
Michel Nunes
jewellery retailers and chain stores).
• Service members that are from supporting HUMAN RESOURCES AT JCSA The council’s staff complement is as follows:
industries, eg insurance companies, security
companies, computer software, marketing and
advertising companies, etc.
OFFICE ASSISTANT Priviledge Ncube EXECUTIVE PA Elsa da Silva CEO Lorna Lloyd
ADMIN ASSISTANT Bavina Vassan
Non-profit Company The Jewellery Council of SA is registered as a non-profit company and its NPO number is 067-544-NPO. In terms of Section 18A, taxpayers are able to make a deduction
ACCOUNTANT Andira Maharaj RECEPTIONIST Kirsten Lenton
from their taxable income when they donate to NPOs.
2019 | JCSA ANNUAL REPORT 08
MEMBERSHIP CATEGORY
OCTOBER 2018
OCTOBER 2019
% INCREASE/DECREASE
JCSA direct membership total Of which are: services members
149 18
142 21
- 4,69 16,66
JASA membership total JASA individual membership (this excludes chain stores) Including second-hand dealers JASA chains membership
970 228
838 211
-13,60 -7,45
742
627
-15,49
JMASA membership total Of which are: Corporate Emerging One-man businesses Student membership (no charge)
225 150 18 40 17
239 113 27 46 53
6,22 -24,66 50,00 15,00 211,76
Note that the chain stores consist of the following: - The Foschini Group – TFG (American Swiss, Sterns and Foschini stores with jewellery) - Massmart (Game) - Arthur Kaplan Jewellers - DW Bullion - NWJ Fine Jewellery
09 JCSA ANNUAL REPORT | 2019
CONSUMER COMPLAINTS The JCSA is an Alternative Dispute Resolution Agent,
The members sign a Code of Ethics and Conduct and are
This means that we will not be able to assist with com-
which currently functions only in regard to complaints
subordinate to the mediation and arbitration processes of
plaints against non-members, as we have no jurisdiction
against members in good standing with the council.
the council by virtue of its Memorandum of Incorporation.
over them.
Consumer complaints MONTH
Statement of Claim and Arbitrations Between Members RESOLVED
UNRESOLVED
MONTH
RESOLVED
UNRESOLVED
JANUARY
3
3
JANUARY
2
0
2 – cautionary notices circulated
FEBRUARY
2
2
FEBRUARY
4
3
1 – referred to courts
MARCH
4
4
MARCH
4
3
1 – member went to litigation
APRIL
2
1
APRIL
9
7
2 – referred to courts
MAY
0
MAY
7
7
JUNE
5
4
JUNE
0
JULY
0
JULY
5
5
AUGUST
0
AUGUST
2
2 SEPTEMBER
3
OCTOBER
0
2 – in process
NOVEMBER
1
5
TOTAL
30
SEPTEMBER
2
1
OCTOBER
1
1
NOVEMBER
2
TOTAL
28
23
1 – legal counsel involved and JCSA withdrew from matter
1 – unresolved and matter referred to legal process
1 – awaiting consumer response
2
1 – legal counsel involved and JCSA withdrew from matter
1 – in process 22
8
2019 | JCSA ANNUAL REPORT 10
Art Jewellers The art/contemporary jewellers sub-division of the JMASA, represented by Geraldine Fenn from Tinsel on the Executive Committee, have resumed the search for avenues to expose their products on retail platforms. In this regard, we approached many retail exhibitions over the past year. However, none were suitable. The council has recently taken a decision to look at the feasibility of hosting a retail jewellery show that would run alongside Jewellex. Many considerations need to be made when taking ownership of a retail show, particularly the high
Mediation, Arbitration and Cautionary Notices
financial risk factors and, of course, support from the
Members continue to make use
assist them in the course of their
facie evidence will we be entitled to
of the mediation and arbitration
duties and will make a suitable
circulate cautionary notices.
facilities offered by the council in
award on the matter, as well as
instances where disputes arise
the costs. Such award may also
The Executive Committee of the
from time to time. This facility
become legally binding through
council agreed that when the
refers specifically to issues
application to the High Court.
issue of dispute relates purely
such as outstanding debts and
to failure to pay for goods or
other disagreements and allows
Although the system of sending
services, the council will continue
members to reach amicable
out cautionary notices has been
to mediate to a certain point, after
solutions without spending huge
in operation for many years, the
which members will be advised
amounts on legal fees.
council received legal advice this
to pursue such matters through
year to desist from this practice.
traditional legal channels, such
Arbitration proceedings are
Our attorney advised that naming
as through litigation in the civil
subject to the Arbitration Act
and shaming is a dangerous area
courts. It is NOT the function of
and any amendments thereof.
that one should avoid, as it may
the board to act as a debt collector
The Arbitration Committee
lead to exposing the council to
and it does not have the capacity
makes use of professionals to
lawsuits. Only once we have prima
to engage in such endeavours.
exhibitors and consumer buyers. CAD Technicians and Designers Edna de Bruyn from Design @ 50 represents the interests of CAD technicians and designers on the Executive Committee of the JMASA. A group of experts has started work on the development of a Jewellery Technician (CAD) qualification with the Mining Qualification Authority. It is anticipated that this qualification will be completed by mid-2020. STRATEGIC PLAN The Vice-Chairperson, Nthabiseng Xaba, has commenced a project of determining the feasibility of developing various identified strategic objectives, as follows: • Online platform
• Consumer show
• Advertising campaign
• Permanent store/gallery
11 JCSA ANNUAL REPORT | 2019
These objectives will require funding and, as
Airport regarding a new requirement, which has been
such, Ms Xaba has been looking at various funding
implemented, for tourists to do commercial exports
mechanisms within government, such as the
for VAT refund claims over R100 000, even though goods
Department of Arts & Culture, the National Lottery,
purchased were for personal use.
DTI and SEDA. Once budgets are approved (which is not a guarantee), the strategic objectives will be
The council expressed its concern that this new
developed into project plans for implementation.
requirements and procedures implemented by SARS will have a negative effect on the sale of jewellery
LEGISLATION
to tourists. While we understand that the country’s
Legislation – Foreign Tourist Requirement to
resources need to be protected, the council has been
Provide Proof of Cash Withdrawals
adamant that we cannot support such a system. An
Discussions have continued with the National Treasury
agreement was reached with SARS Customs that
and SA National Revenue Service (SARS) relating to the
members will be able to communicate proof of large
legislation which requires foreign tourists to declare proof
sales to SARS Customs prior to tourists leaving
of cash drawings over R10 000. Most tourists are unaware
the country in order to prove legitimate sales, thus
of this requirement and, unfortunately, do not qualify to
eliminating the new, cumbersome requirements by
receive their VAT refunds when exiting the country.
Customs. The council has furthermore offered to facilitate training opportunities to customs staff on
The JCSA made submissions to SARS and the National
identification of watches, diamonds and jewellery.
Treasury to increase the threshold to US$10 000. South African Diamonds & Precious Metal Regulator Since no response has been received to date, the council
(SADPMR)
met with SARS Customs at OR Tambo International Airport,
The term of the current board of the SADPMR has
at which this discussion was tabled. This department is
ended and, as such, Bernard Stern, the council’s
willing to assist in presenting our submission to the relevant
representative, has stepped aside. It is anticipated that
authorities.
the new board will be appointed in the coming month.
New Requirement by SARS Customs –VAT Refunds of R100 000
Meetings of the Jewellery Industry Liaison Committee,
The JCSA and Diamond Dealers Club of SA have been in
which was set up between the council and the SADPMR,
discussions with SARS Customs at OR Tambo International
have been put on hold due to the impending legal matter
2019 | JCSA ANNUAL REPORT 12
which the council has pursued, following the Mining Charter
The purpose of the fund is to contribute to transfor-
which was published in September 2019. The council
mation and the integration of technology and design in
continues to assist members in approaching the Regulator
the jewellery industry by acknowledging excellence in
when having trouble in applying for their permits.
jewellery design. This will support selected training initiatives focused on developing capacity to utilise
The New Mining Charter
technology in the production of jewellery or other
The council and its members are of the opinion that the
identified needy projects.
Mining Charter published in September 2018 will have a detrimental effect on the jewellery industry. As such, the
This year, a donation of R5 000 was made to the
council started proceedings of obtaining a legal opinion,
Caring4Girls Charity.
the ultimate aim of which is to protect the jewellery industry from shrinking even further.
JEWELLERY MANUFACTURERS’ ASSOCIATION OF SA (JMASA) CONSTITUTION
ZA Mark
The JMASA, which is the manufacturing division
You may recall that the council made a submission to
of the JCSA, amended its Constitution at its AGM
the SABS a year ago relating to the ZA mark, to remove
held in May. The Constitution sets out the rules
the oval around the “ZA”. Although very little headway
and provides a framework for the running of
has been made with SABS, four of our JMASA Executive
this division.
members have been appointed to the board of the SABS, whose aim will be to push through the vote to remove the
2019 ANNUAL ROADSHOWS
oval from the legislated “ZA” mark.
The JCSA held its annual national roadshows in Durban, Port Elizabeth, Cape Town,
SOCIAL RESPONSIBILITY
Johannesburg and Pretoria in June.
Chairperson’s Fund The Chairperson of the council, Chris van Rensburg,
This is an opportunity to report on projects
established the Chairperson’s Fund in 2007. He
and to network with the jewellery industry
continues to donate his Chairperson’s remuneration to
in those regions. Thank you to our sponsor,
this fund. In addition, 25% of the board’s unclaimed fees
the Gemological Institute of America,
for travel expenses go into the fund, as well as fees of
for its sponsorship of all the roadshows
members who were unable to attend the meeting.
nationally.
13 JCSA ANNUAL REPORT | 2019
FINANCIAL REPORT - JEWELLERY COUNCIL OF SA Financial Statements for the year ended 31 December 2018 Statement of Financial Position as at 31 December 2018 Figures in Rand
Note(s)
2018
2017
Assets
R
R
2
118 107
98 010
Investments in associates
3
400 000
400 000
Loans to group companies
4
97 295
97 295
615 402
595 305
5
324 675
943 279
Prepayments
2 421
5 421
6
5 631 167
5 597 345
5 958 263
6 546 045
Total Assets
6 573 665
7 141 350
5 710 921
6 549 646
Non-Current Assets Property, plant and equipment
Current Assets Trade and other receivables Cash and cash equivalents
Equity and Liabilities Equity Retained income Liabilities Current Liabilities Trade and other payables
8
777 430
418 253
Provisions
7
85 314
173 451
862 744
591 704
Total Equity and Liabilities
6 573 665
7 141 350
2019 | JCSA ANNUAL REPORT 14
JCSA Debtors Book
PROJECTS
Debtors whose 2018 membership fees are still outstanding
Jewellex Africa 2019
this year and who have already been suspended will be
Although the show was smaller and attendance of both
handed over to the Accountability Credit Bureau to be
exhibitors and visitors was poor, Jewellex Africa 2019
blacklisted. The CEO ensures that due process is followed
proved to be successful. This, we believe, is an international
in this regard.
phenomenon and is attributed to the economic climate, the
GENERAL STATISTICS
2015
2016
2017
2018
2019
Exhibitors – total
114
113
100
89
89
rise in the price of gold and a volatile currency.
Space given away (m²)
191
75
57
78
96
The council’s Accounts Department takes much care to
2019 Sponsors
Space sold (m²)
1 481
1 419
1 208
1 056
900
ensure that all fees are collected; however, 2019 debtors
The Jewellery Council of SA relies on the generosity of our
will be suspended should payment not be received.
sponsors in helping to make Jewellex a great success.
Total exhibition space (m²)
1 672
1 494
1 265
1 134
996
1 720
1 576
Suspension of Members
Thank you again for your generous support Anglo American Platinum
Jewellex Cocktail Function
Brinks Lanyards Protea Diamonds
Carrier bags
Metal Concentrators
MetCon Coffee Shop and Jewellery Council Collection Awards
Rand Refinery
Jewellex Business Breakfast
Cape Precious Metals (CPM)
CPM Chill Lounge and Jewellery Council Collection Awards
BYL Diamonds
Registration
IBV Gold
Branded water bottles
Gemfields Wi-Fi Dept of Trade & Industry (DTI)
DTI Pavilion
Ekurhuleni Jewellery Project
Winners’ trophies – Jewellery Council Collection Awards
Treger Jewellery Company
Prizes
Treger Brands Retail
Prizes
EGL
Branded pens
Bryte Insurance
Prizes
Goliath & Goliath
Melville Comedy Club prizes
Total space including aisles Jewellex Function – guests
220
165
230
222
250
Jewellex Breakfast
0
0
0
0
55
Total visitors
1 578 1 571 1 487 1 364 1 154
15 JCSA ANNUAL REPORT | 2019
Visitors’ feedback
Speaker’s Corner
Long-Standing Exhibitor Awards
The majority of visitors to Jewellex stated that their
The “Speaker’s Corner”, which was once again part of
Newly introduced, the “2019 Exhibitor Long-Standing
key objectives were to check out new brands/products/
the MetCon Coffee Shop, offered visitors and exhibitors
Awards” were presented at the Jewellex Cocktail
services, network with the industry and strengthen
an opportunity to listen and learn to conversations
Function to honour exhibitors that have been loyal
relationships with current suppliers.
ranging from interviews by MetCon with important
supporters of the show for over 10 years. The awards
industry players on topics such as MetCon’s Six
were also intended to thank those com¬panies for their
Visitors and exhibitors continue to prefer the use of
Rings competition, to “Training in Tough Times and
contribution and support over the years.
the Sandton Convention Centre. The venue is central
Sustainability” and a round-table discussion on man-
to hotels and public transport, especially for out-of-
made diamonds versus natural diamonds.
A Business Breakfast was hosted at Jewellex on Sunday,
towners. It is also seen as a more central business hub and better suited to hosting a jewellery exhibition.
Business breakfast
CPM Chill Lounge
6 October for the first time in many years and was
Cape Precious Metals sponsored and hosted its
sponsored by Rand Refinery.
There were many requests from visitors that more watch,
CPM Chill Lounge, offering visitors an opportunity to
packaging and gemstone companies exhibit at the event.
relax over a drink and network with fellow industry
Rand Refinery’s Terance Nkosi addressed guests on “Re-
members. Gin-tastings and champagne with sushi
sponsible Gold and Sourcing Responsible Gold and Silver”.
were a treat from CPM and added to the atmosphere of the weekend.
The main breakfast speaker was Howard Sackstein, a lawyer by training and entrepreneur by profession, the
Cocktail Function
self-proclaimed “king of social media”, an explosive
The Jewellex Cocktail Function, sponsored by Anglo
political activist and official photographer of life itself.
American Platinum, took place on the Saturday
Howard distilled seven life lessons that people have
afternoon, 5 October. For the first time ever, this event
taught him along the way. His address was a fantastic
took place in the exhibition coffee shop, where 250
experience for all.
guests networked and socialised with colleagues and friends in the industry. A few of our 2019 exhibitors presented their beautiful jewellery collections as part of a fashion show where
JEWELLEX CREDO Jewellex is a trade exhibition and does not support trade with end-users/private individuals.
models were dressed in couture garments designed by
The JCSA does not support parallel events, not organ-
Viviers Studio.
ised by the council, that detract from Jewellex.
2019 | JCSA ANNUAL REPORT 16
JCSA Jewellery Manufacturing Trade Certificate
JCSA Collection Awards Design Competition
The JMASA continues to offer the Jewellery Manufacturing
The JMASA invited all students, apprentices,
Trade Certificate (JMTC), which is an industry-endorsed/
designers and manufacturers to enter the JCSA
certified test set up for the industry. This is an industry-
Collection Awards Jewellery Design Competition
recognised qualification and is in no way intended to
2019 to design and manufacture a pair of earrings
compete with the government-sanctioned trade test.
that could be sold commercially.
Professional Technical Skills Certificate (PTSC)
The theme was “A Journey Through A World
The Professional Technical Skills Certificate has been
of Colours”.
running for two years, the aim of which is to recognise specialised skills which are not being trade-tested. The
A total of 28 entrants entered the competition
JMASA has acknowledged that a great deal of informal
this year. An expert panel of judges – consisting of
training takes place in the workplace and this certificate
industry experts in manufacturing,g as well as the
is a formal recognition of skills gained by employees in
media and fashion industry – conducted the judging of
this way. Members’ staff were awarded in the following
the competition.
skills in 2019: The overall winner in the CAD Category was Hesti Wade from Altin Jewellery, the first runner-up was Tiaan
Technical skill
No of applicants
Bench technician
10
CAD technician
2
Indian jewellery bench technician
0
Khutso Mahlatlele from Tshwane University of Technology
Jewellery casting technician
0
Charmaine Khumalo from Tshwane University of Technology
Surface finishing technician
10
Refining technician
14
Production setter
1
TOTAL
37
Koopman from Design @ 50 and the second runner-up
was the overall winner in the Handmade Category and was the first runner-up, while Ilona Stichling from Rare Earth Creations was the second runner-up. Each overall winner received a Trophy of Excellence sponsored by the Ekurhuleni Jewellery Project (EJP), a Certificate of Excellence from the Jewellery Council of
Image courtesy Metal Concentrators Six Rings competition.
was Mercia Beukes from Design @ 50.
17 JCSA ANNUAL REPORT | 2019
South Africa (JCSA), a jeweller’s bench toolkit with
Knowledge Retail Jewellery Training course offered
Standardising of Valuation Practices for the JCSA
manufacturing-specific tools, including findings and
some years ago.
Each year, the JCSA revises its “Recommendations for Valuation Practices”.
cubics sponsored by Cape Precious Metals (CPM) and a cash prize to the value of R7 000 sponsored by Metal
Examples of the skills identified include knowledge of
We continue our discussions with the insurance com-
Concentrators (MetCon).
precious metals including silver, diamond classifications,
panies to get their support for our recommendations,
valuations including costings, quotations, costings
which are:
We thank our sponsors, Cape Precious Metals, MetCon
and pricing, watches and Clocks, gemstones and gem
and the Ekurhuleni Jewellery Project.
families, pearls, sales, security and knowing your
• Replacements versus cash settlements – once cash
industry. It is anticipated that this project will be offered
The top 10 winners and runners-up all received free
settlements are permitted, the jewellers lose the sale.
to retailers in 2020. • Replacements by jewellers who have sold the item –
membership of the JMASA for one year, as well as free Design @ 50
as consumers build relationships with the jewellers
The Jewellery Council has project-managed the Design
who sell them their jewellery, they do not want to be
Retail training
@ 50 post-graduate course in commercial jewellery de-
forced to have replacements done by jewellers they
Although various training opportunities were offered to
sign and product development for the past six years. The
do not know.
retailers during the past year, the uptake was poor. This
current intake of 15 students will graduate in April 2020.
access to the JCSA Trade Test.
may have been due to the tough economic conditions currently being experienced.
At the beginning of each year, the council selects 15 students who are required to have jewellery-related qualifi-
Professional Retail Skills Certificate
cations, as well as knowledge of and experience in comput-
A new project was initiated this year to recognise skills
er-aided design. The council is involved in the appointment
of retail staff entitled “Professional Retail
of a product development expert who is from the industry
Skills Certificate”.
to work with students for two to three months. An important part of the council’s responsibilities is the placement of
• Request to vet jewellers on insurance panels – if
the council is able to assist in the vetting of these
jewellers, consumers will be referred to ethical
jewellers who abide by a code of conduct.
• Companies on insurance panels should be members
and would therefore be subject to the council’s
arbitration and rules, should they step out of line.
In the absence of any formal qualification of retail
students and alumni in employment within the industry, as
jewellery skills in South Africa, the Jewellery Council,
well as placing them in incubation facilities.
JCSA social media marketing campaign 2019
acknowledge their staff by issuing a “certificate” giving
The JCSA is committed to training within the industry
2019 on gift-giving occasions on the JCSA’s Facebook
them formal recognition of their skills. The identified
and embarks on various programmes with training pro-
skills are based on the Professionalism Through
viders to offer training opportunities.
in partnership with jewellery store-owners, will
An internal marketing campaign was conducted in and website platforms. These included Valentine’s Day, Mother’s Day, Father’s Day and Spring Day.
2019 | JCSA ANNUAL REPORT 18
We thank our sponsors, who provided prizes during these
ping centres in the country. Together with the council,
INTERNATIONAL PROJECTS
occasions – Jack Friedman Jewellers, Heide-Marie Meier
we have drawn up a list of recommendations/tips which
International Trade Shows
Jewellers, Treger Brands Jewellery Company, Sterns,
shopping centres are encouraged to implement. These
The JCSA again worked closely with the DTI to offer
NWJ, American Swiss and CJR Gift Sales.
include having permanent on-site armed response
jewellery manufacturers an opportunity to exhibit
vehicles, visible armed guards at all entrances, physical
at various international fairs by providing financial
JCSA Recommended Disclaimers
perimeter fences/walls, spiked booms, CCTV, satellite
support. We helped exhibitors ensure that they had the
The JCSA worked with an attorney to draft indemnities
police stations and malls locked down outside business
relevant documentation in order to qualify to exhibit.
and disclaimers for jewellers that take possession of
hours. The latest addition to this list is the recommen-
Such documentation included customs documentation
items that belong to the public. We have had to take into
dation to shopping centres to make it compulsory for
specific to the African Growth & Opportunity Act. We
consideration the Consumer Protection Act to ensure
people to remove any headgear or hoodies.
also assisted participants with procedures for declaring
that we are mindful of legislation.
and clearing goods at customs exit and entry points to Retailers are also encouraged to implement a list of
Various generic indemnities and disclaimers were
recommendations, such as sufficient CCTV coverage,
circulated to members who were able to decide what to
ensuring that all employees and security are regularly
display in-store or print on quotations and receipts.
vetted, installation of security gates, installation of
ensure that no duties and taxes were imposed. In the past year, we participated at the following exhibitions:
smoke alarms, not allowing individuals into the store
JA New York – August 2019
Jewellery Council Risk Initiative
after business hours, reporting suspicious behaviour,
The council’s CEO attended the JA New York show
The Jewellery Council Risk Initiative has been in
distributing high-value items throughout the store in
with 20 South African companies who exhibited their
operation for eight years and members receive regular
display cabinets, etc.
jewellery. This is the first time we have exhibited at this
updates of crime incidents reported by jewellery stores
show. Much interest was shown in our product.
from the Consumer Goods Council of SA (CGCSA). The
It is imperative that our jewellers work together to share
CGCSA was tasked with providing a set of deliverables
as much crime-related information as possible and that
Bijorhca Paris – September 2019
relating to crime, which it is expected to produce by
they do this as soon as possible after the incident.
A contingent of 18 companies exhibited at the Bijorhca
the end of each year. The committee now includes
Paris show. This event is aimed at creative and art
representatives from shopping centre security company
Promoting Locally Manufactured Jewellery
Fidelity and insurance company Bryte, which has proved
The JMASA continues to pursue the policy of promoting
to be extremely productive.
locally manufactured jewellery and will make further
Jewelry International Showcase Miami – October 2019
jewellers who offer something different.
efforts to ensure that importers have a better
Nineteen jewellery manufacturers exhibited at JIS Miami.
We continue our collaboration with the Council of Shop-
understanding of the potential benefits of employment
It was the second time we participated at the October
ping Centres (CSC), which represents most of the shop-
and beneficiation.
show. Again, much interest was shown in our product.
19 JCSA ANNUAL REPORT | 2019
Jewellex Africa 2019 – October
as much information as possible about laboratory-
COMMUNICATIONS
The DTI sponsored 14 SMME companies to exhibit at
grown diamonds, such as the Diamond Dealers Club of
Communication Tools
Jewellex. Their exhibits included a variety of diamond,
SA, the World Federation of Diamond Bourses, EGL, GIA
precious metal, silver, traditional, fashion, glass,
and De Beers.
R36,00 (incl VAT)
JEWELLEX EDITION
Jewellery News
SA
Celebrating over 90 years of being the industry’s only trade journal
porcelain, beaded, pearl and brass jewellery.
SEPTEMBER 2019
The council’s main communication tools to members are email utilising bulk mail and MailChimp. We also
Laboratory-grown diamonds offer a significant value and
use the JCSA website and Facebook.
Outward Selling Missing to Singapore
legitimate choice for consumers. Consumer confidence
The JCSA facilitated a DTI-sponsored trip for manu-
and communicating 21st-century facts when marketing
SA Jewellery News (SAJN)
facturing jewellers and other industries on an Outward
are critical for the survival of any industry. It is our aim
Isikhova Publishing brings out this
Selling Mission (OSM) to Singapore, which took place in
to educate our members and help them educate the
September. The objective of the mission was to facilitate
consumer, in turn, to ensure complete disclosure and
behalf of the Jewellery Council. Members are encouraged
access for South African value-added products and ser-
consumer confidence.
to be more interactive by submitting news and announcements, as this is their mouthpiece to the industry.
vices into Singapore. Planned activities included business-to-business meetings and site visits to companies.
monthly magazine for the industry on
PlatAfrica 2019 The JCSA, once again, assisted in the marketing of the
The monthly survey conducted by the magazine follows
India International Jewellery Show – Expenses-Paid Trip
Anglo American Platinum jewellery design competition,
the trends of sales of jewellery and diamonds, metal
The JCSA facilitated a sponsored trip for members to
PlatAfrica 2019, to the wider jewellery industry, sponsored
consumption and crime statistics, with results published
The India International Jewellery Show IIJS Première
by Platinum Guild International and Metal Concentrators.
each month. The survey is conducted among retailers,
2019 in August. A delegation from the show organisers
manufacturers, wholesalers and diamond traders. Each
visited South Africa to meet with potential companies
of them receives a few questions to complete. There
that would visit India in August.
are no actual figures requested. Questions refer to percentage increases or decreases. SAJN then combines
Education on Synthetic/Laboratory-Grown Diamonds
all these results and publishes a monthly page entitled
Synthetic/laboratory-grown diamonds is a fairly new and
“Business Barometer”. We have requested members to
contentious topic of discussion. It is important for the
commit their company information for a 12-month period.
council to ensure that our members are protected and educated in order to cover ourselves in all eventualities.
If everyone who has committed to participating provides their monthly information, we will be able to gauge quite
The council has been in discussion with various local
accurately the growth or decline of the various sectors in
and international organisations in an attempt to obtain
the industry.
2019 | JCSA ANNUAL REPORT 20
Bi-Annual Directory
Jewellers’ Network Directory and Jewel Trader
growing. We hope that this will be a platform used by our
The Bi-Annual Directory of
The council has continued to receive free space in the
members to create opportunities and develop ideas.
members is published by Isikhova
Jewellers’ Network Directory each year to promote
Publishing and is printed in July
Jewellex, the JCSA and its members.
J A N U A R Y- J U N E
B I - A N N U A L
D I R E C T O R Y
Publicity The council utilises any opportunity to publicise itself
and December each year as an insert in SAJN. The directory lists
In addition, Jewel Trader offers Jewellex free space
and its members, whether in print or on radio. Being
members in order of area and
both in the publication and on the website to promote
a non-profit company, we plan our publicity budgets
category of business. Members
the show as widely as possible.
well in advance.
Website and Facebook
Employment-Seekers List
We have become extremely active in ensuring that
The JCSA holds a list of employment-seekers in the in-
African Odyssey
the image of the council and that of our members
dustry and, upon request, we release the list to member
Isikhova Publishing has continued
are out there. Our website is updated constantly and
jewellery companies. We do not involve ourselves in the
to publish African Odyssey, an
we communicate with consumers on our Facebook
actual placing of staff. We merely provide a platform to
export-orientated publication on
page. The council’s “closed” Facebook page is slowly
refer potential employees.
utilise this publication to obtain details of member companies with whom they wish to do business.
A F R I C A N
2019/20
behalf of the industry. It features
YOUR OFFICIAL INDUSTRY EXPORT GUIDE INTO AFRICA
Value that endures
the “Born in Africa” listing of the
JCSA MARKETING MATERIAL
JCSA’s manufacturing members
The JCSA has a library of marketing material made
and is distributed at SA trade
up of posters on “SA – Land of Gold, Platinum and
offices and embassies locally and internationally, as
Diamonds”, “4 Cs”, diamond charts, consumer
well as at international shows.
education brochures and A-frame show cards which we make available to members to display in their
Wanted Watches, Jewellery and Luxury 2019/2020
stores and offices.
The JCSA once again participated in Wanted Watches, Jewellery and Luxury in October by means of a
JCSA LOGO
competition page aimed at promoting the council’s brand
The letterhead for the JCSA has been
and our members to consumers. The prize given away
modernised and updated. The actual
in the competition was a pair of shepherd’s hook drop
logo has remained the same; however,
earrings with six round brilliant-cut and four baguette-cut
the layout of the logo, the wording and
diamonds totalling 0,50ct in 18ct rose gold worth R30 000.
the fonts have been changed.
THANK YOU TO OUR 2019 BENEFACTORS AND PARTNERS ADELE’S MNAUFACTURING JEWELLERS
ELEGANCE JEWELLERS
JEWELLERS’ NETWORK
SCARAB JEWELLERY DESIGN STUDIO
AMERICAN SWISS
ELEMENTAL STUDIO
KARLIEN DESIGNS
SERAGLIO JEWELLERS
ANDREAS SALVER MANUFACTURING JEWELLERS
ERIKSON’S DCW & MANUFACTURING JEWELLERS
KRISTEN MALAN FINE JEWELLERY DESIGN
SIRKEL JEWELLERY
ANACZYNSKI JEWELLERY
FERROS JEWELLERS
LEGACY HOTELS & RESORTS
STEFAN’S JEWELLERY & GEMS
ANGLO AMERICAN PLATINUM
FINEGOLD INTERNATIONAL
LIPMAN & SON
STERNS
ANTON HATTINGH FINE JEWELLERY
FISCHER JEWELLERS
MARINE GOLD
STUDIO C
AUGENTA JEWELLERS
FRANCARLO DESIGNER GOLDSMITH
MARK WHITEHORN GOLDSMITH
RAND REFINERY
BARDINS JEWELLERS
GABRIËL JEWELLERS - WATCHES
METAL CONCENTRATORS
TARQUINS EXCLUSIVE JEWELLERY
BRYTE INSURANCE
GAUTENG IDZ
NATURAL PRECIOUS METALS
TREGER BRANDS RETAIL
BRINKS SA (PTY) LTD
GEMFIELDS
NEWMANN DESIGNS
TREGER BRANDS JEWELLERY COMPANY
BYL DIAMONDS
HEIDE-MARIE MEIER JEWELLERS
NWJ JEWELLERY
THE FOSCHINI GROUP
CJR GIFT SALES
HAVILAH DESIGNER JEWELLERS
PETER GILDER FINE BESPOKE JEWELLERY
THE DTI
CONSUMER GOODS COUNCIL OF SOUTH AFRICA
HEATHORN’S DIAMONDS & GOLD
PHILIP WULFSOHN JEWELLERY
TYRITE
CAPE PRECIOUS METALS
HERAEUS
PIYUVÉ JEWELLERS
UWE KOETTER JEWELLERS
DAVID BATCHELOR JEWELLER
IBV GOLD
PLATANDIA
VAN DEIJL JEWELLERS
DAVID BOLDING GOLDSMITH
JACK FRIEDMAN JEWELLERS
PNEUMA JEWELLERS
VIENNA JEWELLERS
DENNIS COLLINS JEWELLERS
JANINE BINNEMAN JEWELLERY
POPULAR DIAMOND JEWELLERY MANUFACTURERS
VILJOEN JEWELLERS
DUKE & DUTCH DESIGNS
JAGGATH JEWELLERS
PRINS & PRINS DIAMONDS
VITRI’S MANUFACTURING JEWELLERS
E.G.L
JAN SCHERMANS
PROTEA DIAMONDS
WINHALL & DE STADLER
EKURHULENI JEWELLERY PROJECT
JENNI GAULT INTERNATIONAL JEWELLERY DESIGN
RAFFAELE D’AMATO JEWELLERS
ZUREL BROS SA
A Non-Profit Company Reg No: 2007/002791/08 NPO No: 067-544-NPO
Address: The Hamlet, 27 Ridge Road, Parktown, Johannesburg • Tel: (011) 484 5528 • E-mail: admin@jewellery.org.za