Second Study Confirms Consumer Trust is a Major Inhibitor to Second-Hand Mobile Market Success Results of a global consumer research study examining consumer sentiment and actions for trading in mobile devices was released by Blancco Technology Group earlier this year. Blancco found that 58 percent of global consumers surveyed have yet to trade in an old device, though almost two-thirds (64%) globally reported they would be willing to do so if more stringent data management processes were in place. Blancco’s study, titled “The Critical Importance of Consumer Trust in the Second-Hand Mobile Market,” proves the need to maintain consumer trust if the secondary mobile device
market is to meet current expectations. In fact, 66 percent of respondents globally revealed some concern that data on their old devices might be accessed or compromised after trade-in. This mistrust among global consumers could be attributed in part to recent high-profile incidents of data misuse, such as the Facebook and Cambridge Analytica scandal. For the full analysis, read the report “The Critical Importance of Consumer Trust in the Second-Hand Mobile Market” : www.blancco.com/resources/rs-the-critical-importanceof-consumer-trust-in-the-second-hand-mobile-market/
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iG Journal 2019 Issue 2
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