Emerging Technologies for Visual Communication
Augmented & Virtual Reality, Wearable Glasses & Video-mapping Isidro Navarro Augmented Reality Barcelona , La Salle Campus Barcelona World Communication Forum – Barcelona Centro de Cultura Contemporanea de Barcelona CCCB
Emerging Technologies for Visual Communication By ISIDRO NAVARRO
INTRODUCTION
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Emerging Technologies for Visual Communication By ISIDRO NAVARRO
INTRODUCTION
AR market studies
Augmented & Virtual Reality markets = 1.06 Billion $ (2018) “Virtual Reality & Augmented Reality Market – By Technology (Mobile & Spatial AR, Semi & Fully Immersive VR); By Sensors & Components (Accelerometer, Data Glove, HMD, ICs); By Applications (Medical, Military, Gaming), By Geography (2013 – 2018) ”, published by MarketsandMarkets
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Emerging Technologies for Visual Communication By ISIDRO NAVARRO
AUGMENTED REALITY
INTRODUCTION
Real world connected to virtual world in real-time
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Emerging Technologies for Visual Communication
INTRODUCTION
By ISIDRO NAVARRO
VIRTUAL REALITY
Immersive experiences for users in gamming and marketing
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Emerging Technologies for Visual Communication
INTRODUCTION
By ISIDRO NAVARRO
INTERACTION
Interactivity could be the key to engage consumers into new shopping experiences
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Emerging Technologies for Visual Communication By ISIDRO NAVARRO
INTRODUCTION
SECOND SCREEN Extra contents using smartphones or tablets
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Emerging Technologies for Visual Communication
INTRODUCTION
By ISIDRO NAVARRO
ACTUALITY IN EYEWEAR GLASSES
‘AR will be the magic key for smart glasses’ Joshua Flood, ABI Research at insideAR 2013
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Emerging Technologies for Visual Communication
INTRODUCTION
By ISIDRO NAVARRO
Google Glass EVOLUTION
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Emerging Technologies for Visual Communication
INTRODUCTION
By ISIDRO NAVARRO
NEXT STEP
GOOGLE and LUXOTTICA announce strategic partnership for Glass to develop innovative iconic wearable devices
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Emerging Technologies for Visual Communication
DEVELOPMENT
By ISIDRO NAVARRO
SOFTWARE DEVELOPMENT KIT - SDK
WIKITUDE - SDK
METAIO
CATCHOOM
ARPA - SDK
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Emerging Technologies for Visual Communication
APPLICATIONS
By ISIDRO NAVARRO
CAR INDUSTRY
METAIO Hands-Free Car Manual
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Emerging Technologies for Visual Communication
APPLICATIONS
By ISIDRO NAVARRO
NAVIGATION ARFORGLASS.ORG See Christchurch as it was before the earthquakes and building demolitions.
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Emerging Technologies for Visual Communication
APPLICATIONS
By ISIDRO NAVARRO
EUROLEAGUE BASKETBALL Fans experience can be improved with unique points of views
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Emerging Technologies for Visual Communication
APPLICATIONS
By ISIDRO NAVARRO
PUBLISHING LAYAR app for augmented contents and interactive printings
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Emerging Technologies for Visual Communication By ISIDRO NAVARRO
APPLICATIONS
SMART GLASSES IN AVIATION INDUSTRY
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Emerging Technologies for Visual Communication
APPLICATIONS
By ISIDRO NAVARRO
TOURISM The history, architecture, insider tips and hidden gems from over 100 local publisher partners come to life.
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Emerging Technologies for Visual Communication
APPLICATIONS
By ISIDRO NAVARRO
EDUCATION
Andrew V. Heuvel – class of physics in remote with glasses
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Emerging Technologies for Visual Communication
APPLICATIONS
By ISIDRO NAVARRO
TRANSLATOR WORD LENS translates in real-time with Augmented Reality
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Emerging Technologies for Visual Communication
APPLICATIONS
By ISIDRO NAVARRO
HELPING DISABLED PEOPLE Smart glasses devices can break new frontiers for people with disabilities.
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Emerging Technologies for Visual Communication By ISIDRO NAVARRO
ISIDRO NAVARRO @inavarrod
Thank you! AUGMENTEDREALITYBARCELONA.COM @AR_BCN
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