MORE ABOUT SHUDDHA Our clients finally got back to us with answers for the questionnaire (Pg. 33) we had prepared for them. 1. What is your current location, what is the process for sourcing your ingredients? Do you grow your own ingredients or source them from somewhere (where)? Are they organically grown and/ or locally produced?
milk, rice milk and soy milk are often fortified with various minerals and vitamins, all of these nutrients occur naturally in almond milk. Nut milks are also lower in calories than dairy. Most nut milks are a good source of the antioxidant vitamin E and are a much richer source of calcium than milk. Compared to soy and rice milk, nut milks have the highest concentrations of vitamins and minerals.
- We will be manufacturing our products from a commercial space in Chattarpur. - To begin with we will be manufacturing juices, nut milks, nut yogurts and nut butters. - We will be using local markets and farmers markets to source the produce. - We will try to keep the produce organic to the extent that we can but will not be certifying or marketing our products as organic. - The produce is going to be green, local, seasonal, fresh, natural and cold pressed. The idea behind keeping the products local and seasonal is twofold: 1. it is a way of ensuring that the ingredients are always fresh and easily available. 2. We are bearing in mind the philosophy that during each season the human body is better equipped to metabolise and absorb ingredients which are naturally available during that time of the year. For instance cucumber is available in the summer and it is better to be consumed in the summer rather than the winter. Similarly, we will focus on local ingredients. Kale is not native to India so we will instead be using other collard greens which contain similar nutritional values but is in season and local. The idea behind keeping it primarily green is that the juice is not simply a load of sugar as are most fruit based juices, instead it is nutrient rich with minimal amounts of natural sugar. With regards to the nut based products our raw materials will also be locally sourced. The reason we are sticking to the vegan philosophy is that Nut milks tend to be far more nutritious than dairy. While cow’s
131 Identifying Shuddha • Graduation Project