ISFA's Countertops & Architectural Surfaces Vol. 11, Issue 2 - Q2 2018 by The International Surface Fabricators Association (ISFA)

Fabricator Profile: Plastic Specialties Page 24

Adjusting to Labor Shortages Page 28

Marketing Leverage: The Synthesizing of Portfolio Assets Page 30

TOOLING & BLADES SPOTLIGHT

The latest and greatest the industry has to offer Page 18

CREDITS

Letters to the Editor

Countertops & Architectural Surfaces welcomes Letters to the Editor. If you have questions about the magazine, or would like to make a comment, or voice an opinion about the magazine, ISFA or the industry in general, please feel free to write to us.

Please send letters to editor@isfanow.org or to Letters, ISFA, PO Box 627, Ingomar, PA 15127, attention: Editor. Include a telephone number and address (preferably an email address). Letters may be edited for clarity or space. Because of the high volume of mail we receive, we cannot respond to all letters. Send queries about Countertops & Architectural Surfaces to editor@isfanow.org or mail to ISFA, PO Box 627, Ingomar, PA 15127, attention: Editor.

Contacting ISFA

Phone: (412) 487-3207 editor@isfanow.org www.isfanow.org

About This Magazine

Countertops & Architectural Surfaces (2372-983X) is published quarterly by the International Surface Fabricators Association (ISFA), with a fifth “Buyers Guide” issue publishing in September. Individual copies of Countertops & Architectural Surfaces are available at the nonmember “newsstand” price of $14.95. Countertops & Architectural Surfaces is also available by individual subscription at the following rates: ISFA nonmembers, one year (five issues) $30.00; ISFA members, one year free with every membership renewal.

Special rates and charges apply for orders outside of the United States. Call for details. To subscribe, call (412) 487-3207. Printed in the United States of America. Copyright © International Surface Fabricators Association 2018. All rights reserved. No part of this publication may be reprinted or otherwise reproduced without the publisher’s written permission. Countertops & Architectural Surfaces and The International Surface Fabricators Association assumes no responsibility for unsolicited manuscripts or photographs.

Materials will be returned only if accompanied by a stamped, selfaddressed envelope. For change of address, please include old label with new information, including both old and new zip codes. Allow 3-6 weeks for address change to take effect. Periodicals postage rate is paid at the Ingomar, Pa., post office as well as others. Opinions expressed by writers in this magazine are not necessarily the opinions of Countertops & Architectural Surfaces or the International Surface Fabricators Association, but rather those of the individual writers.

Postmaster: Send address change to Countertops & Architectural Surfaces magazine, PO Box 627, Ingomar, PA 15127.

Photography

Photos in this publication may not depict proper safety procedures for creative purposes. ISFA and Countertops & Architectural Surfaces support the use of proper safety procedures in all cases and urge readers to take steps to institute such procedures.

Photography/graphics provided by: Braxton-Bragg, Diamut, Plastic Specialties, Oakland Construction, Park Industries, P. Max Le Pera and Bill Barton.

Magazine Credits

Publisher & Editor: Kevin Cole

Proofreader: Nancy Mueller-Truax Design: V2 Marketing Communications

ISFA Officers of the Board

Kate Dillenburg, President

Adam Albee, Immediate Past President

Augie Chavez, Vice President

Mike Langenderfer, Treasurer

Matt Kraft, Secretary

ISFA Directors

Kelly Montana, Director

Steve Stoddard, Director

Adam Albee, Director

Jessica McNaughton, Associate Member Representative

Paul Max Le Pera, Associate Member Representative

Jim Callaghan, Associate Member Representative

ISFA Staff

Amy Miller, Executive Director

Kevin Cole, Communications Director and Magazine/Website Publisher & Editor

Carol Wilhite, Operations Manager

Paul Wisnefski, Account Representative

Amy Kyriazis, Program Manager

Chris Pappenfort, Trainer

Fred Hueston, Trainer

Cover Photo

This Diamut CNC Tooling offered by Braxton-Bragg are among the many items featured in the Tooling and Blades Spotlight.

From the Editor

From the desk of Kevin Cole, Editor & Publisher, and ISFA Communications Director

Live and Learn

With the snow finally gone, I recently took a trip back to the small city in Illinois where I grew up. I haven’t lived there in about a quarter of a century, and as I get older, I tend to return less and less, although I still have some family in the area. However, I think I’ve been pretty good about staying in touch with my family and the friends I grew up with through text, emails, phone calls, social media, etc. But, whenever I return, I’m always amazed at who I run into that I haven’t seen face-to-face in years, and I always feel like I’ve renewed an old connection that I didn’t even realize had been fading. I also find myself meeting new people that I make a connection with just through proximity and the commonality that we both lived in the same place.

Of course, technological advancements in communication methods can give us easier access to others at the touch of a button, and I make many new connections and contacts through the social media, emails, phone calls, etc. But, these people are more generally acquaintances than friends, although not always. Getting to know someone in person seems far more meaningful and I always believe I have a much better feel for who they really are, beyond a photo, some words on a digital page or a voice on the other end of a phone. Personal interaction helps develop transparency and trust. When you look someone in the eye, see the expressions on their face, read their body language and hear the passion (or lack of it) in their voice, you can better gauge what they are saying.

Real, personal connections can be highly valuable. When people meet in person, discussions can be much more informal, and some information that a person may not share publically, they will share one-on-one, making you privy to valuable information you wouldn’t otherwise have access to. As we move deeper into the digital age, it is easier

to allow networking to get less personal and subsequently the connections may have a lesser worth.

I’ve been working in the manufacturing industry for more than 20 years now, and during this time, I have attended more conferences, expos, seminars, symposiums, training events, etc. than I can name. However, not one of them do I really regret attending. Some of the most insightful events I attended having no real expectations. And others, that might have been a bit beyond my knowledge range at the time, opened up access to experts and new ideas and broadened my understanding of business and industry. At others, I have made useful connections and life-long friends that have altered and advanced the course of my career.

It’s easy to say, “I have too much to do” or “I can just look it up on the internet,” but in truth, if you aren’t taking advantage of the face-toface learning opportunities out there, then you are essentially holding your business back. You may be making a profit and have plenty of business, but you can always make a higher profit margin or have better business. And if you can’t attend these events, find someone in your organization that can so you don’t miss out on the opportunities.

By attending a trade show, conference or other learning event, you have access to some of the best in the industry. The reason someone gets asked to speak at a conference, for example, is because of their expertise, and by attending, you get direct, personal access.

Everyone makes mistakes — that’s just part of business — but some mistakes can be very costly. Certainly others have already made just about every decision that you will face and they too have made mistakes. Why not learn from their mistakes or hear directly from them how they avoided those problems?

And it’s not just presenters, but everyone at these events are potential sources of information that can make positive impact on your business, from attendees to vendors and everyone in between. Great information on trends, potential problems, new equipment, services or processes, or just inspiration are all valid reasons to take part in local, regional, national and even international events. We have to look outside of our own personal bubble if we want to stay ahead of the curve.

Ultimately, you really have nothing to lose by attending industry events and everything to gain. If you go to a conference, networking event, symposium or expo, you will benefit. If you don’t, it is because you didn’t want to put in the effort. That said, if you’re running a business, then chances are you know the value of hard work and these events are an important part of the job.

Lastly, an often overlooked and undervalued benefit of industry conferences and the like are the social aspects. Going to some exotic locale (or just a different place) and interacting with your peers — people who do the same or similar things as you on a daily basis — can be fun and personally rewarding. And we all need a morale boost sometimes. Why not mingle a little pleasure in with your business so that you not only reinvigorate your business, but also motivate and reward yourself?

As always, I look forward to your feedback.

Sincerely,

Kevin Cole, Publisher & Editor kevin@isfanow.org

Special SectionCALENDAR OF EVENTS

NTCA Regional Training Program

May 15

Atlanta, Ga. (906) 361-8821

ISFA Industry Roundtable

Education Connection

How to Get Your Customer Evangelists to Sell for You

By Ted Janusz

Mary Kay Ash, the founder of Mary Kay Cosmetics, said making people feel important was one of the key factors to her success.

If you think about it, her entire business model was based on making other people feel important. Her best salespeople drove around in pink Cadillacs. And by the way, it wasn’t just a limited number of her top salespeople who drove those Cadillacs. If you achieved a certain goal, anybody on the team could get one. And how did a salesperson achieve that goal? By making their customers feel more attractive and important!

Wouldn’t it be great if you could get your customers to sell for you? Well, you can … simply by making them feel important.

Form an Advisory Council

One idea is for business owners/operators to form an advisory council. Once a quarter, take your best customers, if they are local, out to dinner to a fancy restaurant or country club. If they are professional customers in differing locales, you can do the same whenever you regularly see them at trade shows, conventions or conferences. It especially helps if these customers are what bestselling author Seth Godin calls “sneezers,” people who are most influential in your community.

After dinner, ask your advisory council some questions, like, “I’d like to give you a sneak peek at some new products and services we are thinking about rolling out. What do you think?” or “This is our new business plan for next year. What advice would you give us?”

While you could gain valuable insight, it doesn’t matter even if you don’t, as long as you make these people, who seem to know everybody in the community, feel important.

Not only will they be happy to meet other likeminded, influential community members at the quarterly meeting, trade show, convention or conference, your advisory council members are likely to become lifetime customers themselves. (After all, who among your competitors are

treating them so royally?) Best of all, they likely will be unable to contain their enthusiasm around others about how you make them feel special.

After their quarterly meeting with you, if they overhear someone shopping for products or services that you offer, they are likely to chime in to the conversation, saying things like, “You know, if that’s what you’re considering, you really need to see my friends. They’ll take really good care of you!”

The power of personal recommendation and word-of-mouth are the most influential and effective forms of marketing you can get. And you too can get it for the price of dinner and some drinks, simply by making your best customers feel important.

Farm a Fraternity

We tend to like, trust and buy from people who are like us in one way or another; we tend to not trust or buy from people whom we perceive are unlike us. There are plenty of customers out there who are just like you! How do you know? They share the same interests you do, which is a great starting point for building a business relationship. So, to what groups do you belong?

■ Chamber of Commerce

■ Other business and civic groups

■ Alumni associations and PTAs

■ Fitness centers

■ Toastmasters

■ Church groups

■ Softball teams

■ Kids’ baseball, basketball or soccer leagues

One person told me that every partner in their firm was required to join one of these affinity groups of their choice. Once they got to know the members of the group, it was an easy and effective way to market. And, of course, once you satisfy a few members of the group, the word will be spread by these evangelists throughout the rest of the group like a wild fire. And, these groups are generally

enjoyable for the participants because they choose which group to join based on their own interests and likes.

Team Up for Fusion Marketing

A customer database is oftentimes the most valuable asset any small business possesses.

Another business may not want to give up or sell you a list of their valued customers, but you don’t need to buy their list. You can simply team up with a noncompeting but complementary business to promote your products and services to those customers and share the marketing expenses.

Examples have included:

■ An auto dealer and a car wash owner

■ A veterinarian and a pet store owner

■ A sports bar proprietor and a sporting goods owner

■ A restaurant owner and the community theater (One of the best places for the restaurant to advertise or offer a coupon was in the program for the theater.)

■ A hair salon and a clothing boutique

For the last example, the hair salon had a display for the clothing boutique; the clothing boutique had a display for the hair salon. The only real cost was the time it took for the two owners to get together to devise the displays!

Figure out what businesses complement your own but do not compete and approach them about it. Further, the other business person can become an evangelist for your business, and you can do the same for them.

In fact, Jim Kelly, the former CEO of UPS said, “The old adage ‘If you can’t beat ‘em, join ‘em’ is being replaced with ‘Join ‘em and you can’t be beat.’”

About the Author

Ted Janusz, MBA, facilitates workshops, and has presented more than 4,500 hours on relevant business-related topics internationally. Janusz can be reached at ted@ januspresentations.com

He will be among the speakers at ISFA’s Annual Meeting & Conference this year to be held Oct. 23-26 in Cancun, Mexico. You can find out more and register for the event by visiting www.ISFAnow.org or emailing info@isfanow.org.

In the Industry

Cambria Files Antidumping and Countervailing Duty Petitions on Chinese Quartz Surfacing Products

A 3,526-page petition from Minnesota-based quartz surfacing producer Cambria filed with the federal government on April 17 alleges that quartz surface products from China are being sold at less than fair value in the U.S. market. It claims that Cambria has suffered losses and the Chinese quartz industry is being unfairly subsidized by the Chinese government through more than 20 programs.

The alleged average dumping margin is 455.65 percent. According to the petition this figure was calculated using pricing information from three Chinese companies: Maoshuang Stone Industry Co. Ltd., Xiamen King-Stones Industry Co. Ltd. and Xiamen MRD Stone Co. Ltd. Cambria claims that in less than a decade, the value of Chinese imports of quartz products surged from $6 million a year in 2010 to nearly $460 million a year in 2017.

Cambria filed the petition using federal guidelines that allow companies producing a certain percentage of a product to request action on the same products made elsewhere that are dumped in the U.S. market. “Cambria is taking this action to ensure the long-term best interests of our industry, American manufacturing, American workers and American business,” said Cambria President and CEO Marty Davis, who also made a sworn statement that Cambria accounts for more than 50 percent of the quartz surfacing produced in the United States. “Unfair trade practices have gone on for far too long. We believe strongly in free trade – to protect it, we must demand fair trade. This is not an effort in protectionism, quite the opposite. Our efforts are to allow for open markets with free and open trade, based squarely on a market economy.”

The petition covers quartz surfacing products of all sizes, thicknesses, and shapes, including both prefabricated and slab or sheet goods, and even goods imported already attached to or in conjunction with cabinets, furniture, sinks and vanities. The petition identifies more than 300 Chinese manufacturers of quartz surfacing and more than 500 U.S. importers of their products.

If the federal government finds in favor of Cambria’s petition, temporary duties could be imposed as early as September, with final levels set in June 2019. Affected parties are urged to

OHARCO Celebrates 120 Years of Building Solutions

OHARCO, the region’s oldest privately owned interior building products distributor, is celebrating a milestone in 2018 — 120 years of service. The company has a yearlong series of events planned to mark the occasion and thank customers and employees. One such event was a free two-day sanding seminar covering both the basics and advanced sanding techniques. OHARCO started as Omaha Hardwood Lumber Co. in 1898, as a distributor of lumber, flooring and wooden wagon tongues. Today the company distributes cabinet and countertop components. Additionally, the company supports the architectural and design community as they specify cabinet and countertop products for local, regional and national projects. “As we mark this major milestone, we thank the customers and employees — our friends and family — who have made this legacy possible,” said Bill Sauter, President of OHARCO. “We not only honor the accomplishments of the past but affirm our focus on the future.” Additional details are available on the company’s website at www.oharco.com.

offer input prior to the statutory deadlines and the U.S. Department of Commerce and the U.S. International Trade Commission (USITC) making a determination whether to launch AD/CV duty and injury investigations on the product. The USITC requires a preliminary determination on investigations and possibly assessing additional duties be completed by June 1. If both federal organizations agree, preliminary duties could be put in place by September of 2018 with final duties set by June of 2019.

If high tariffs are imposed on Chinese quartz, the cost of quartz could drastically rise and/or profit margins could slim for U.S. businesses that rely on Chinese quartz slabs, which include both suppliers and fabricators. Quartz surface imports are currently duty-free for virtually every country in the world.

On May 1, MS International (MSI) filed an objection to the Cambria petition with the U.S. Secretary of Commerce arguing that Cambria petition should be denied on two grounds. First, MSI claims Cambria did not adequately prove that it meets the threshold required to file the petition regarding the manufacture of domestic quartz. Additionally, MSI’s rebuttal claims that because the petition includes prefabricated quartz products that the burden to meet the percentage requirement must also include fabricators of quartz surfacing, and fails to do so.

Cosentino Recognized for Its Innovative Health & Safety Policy

Cosentino Group was a winner of the Mutua Universal Innovation and Health Awards. The insurance company, partner of the Spanish Social Security system, organizes these awards to recognize companies that demonstrate a high level of commitment to the development and promotion of safe, healthy workplaces. Cosentino was awarded for its leadership program “Safety by Routines, Leading by Example,” which seeks to integrate health and safety through a series of routines reported through an app (Gensuite) that allows activities to be scheduled, reported and monitored. The company is also offering wide-ranging informational and continuous training programs for customers, suppliers and partners.

Laser Products Forms New Templating Company

Laser Products Industries (LPI) has finalized the acquisition of Precision Templates of Colorado and has formed a new separate company, Precision Measuring and Training (PMT), headquartered in Denver, Colo. PMT will initially serve the Denver market and will offer digital laser templating, CAD work, training and tool measuring to fabricators primarily in the stone, millwork and glass industries. PMT will

In the Industry

be expanding to other cities this year, with a plan to aggressively grow to national status within a few years. The new company offered positions to all former Precision Templates of Colorado employees to take advantage of their 60 years of combined templating experience. “PMT was formed to provide a unique set of services for the issues that today’s fabricators are facing,” said Rich Katzmann, president, Laser Products. “We measure, do layouts, translate files to CAD drawings, schedule jobs and handle customer paperwork. We only hire highly skilled professionals and put them through rigorous certification.”

Little Caesars Arena and MSU’s 1855 Place Feature Countertops by Paxton Countertops

Paxton Countertops in Grand Ledge, Mich., fabricated the countertop surfaces for both Little Caesars Arena and MSU’s 1855 Place. Solid surface work at Little Caesars Arena was highlighted by Corian Antarctica as well as LG Hausys Portland and Andromeda. Laminate work featured Formica, Nevamar and Treefrog brands. The special housing office and retail building now known as 1855 Place at MSU showcases Silestone quartz in five different colors: Cemento, Green Fun, Stellar Snow, Merope and Blanco Zeus Extreme. Corian Quartz (formally known as Zodiaq) Coarse Carrara was also used in addition to granite, featuring Medianoche granite in two variations: Honed and Diamond 100 finish. Arborite, Octolam and Wilsonart brands were used in the laminate work.

Lapitec Joins Modern Surfaces Movement

With the emerging sintered stone trend in surfacing, Modern Surfaces announced that Lapitec, a provider of sintered surfaces, has joined its partnership to bring together aesthetic and sustainable materials from various manufacturers and suppliers. Modern Surfaces is comprised

of several materials companies determined to “create better.” Based in Italy, Lapitec’s products do not contain any resins and are created under high heat, similar to the metamorphic rock formation. The surface holds up to heat, cold, scratching, staining and etching, while being antimicrobial and hydrophilic. It also has the ability to clean the air as it breaks down pollution by using its innovative Bio-Care technology. Lapitec reacts with UV light to reduce harmful pollutants in the air and can be used for interior and exterior countertops, flooring and wall cladding.

Interfab Celebrates 30 Years in the Industry

After 30 years as one of the UK’s leading experts in the fabrication of Corian and other acrylic materials, Interfab will begin transitioning to new leadership within the company. Jack Barker has been hired as sales director. “Christine and I would like to start taking a back seat so I have brought Jack in to take over the reins and eventually the company,” said co-owner David Cranke. “Jack is experienced in technical sales with a keen eye on customer services.”

Neolith Expands Global Production

Neolith, manufactured by TheSize, is launching several global expansion initiatives, including an added production line, showroom openings and a new logistic warehouse. At its headquarters and manufacturing factory in Castellón, Spain, the company started operating a fourth production line, which manufactures 3mm and 6mm slabs. With strategic distribution locations in more than 80 countries and hundreds of major metro showroom sites, the brand will open additional showrooms in key cities around the world, including: Madrid; Tokyo; and Ramallah, Palestine; with even more locations planned throughout Europe, Latin American and Asia. The company’s new logistics warehouse in London will improve product accessibility and shipping lead times for European markets. In 2017, Neolith also opened a warehouse in Norfolk, Va., to provide the same logistics benefits to the U.S. market.

Park Industries’ Joan Schatz Receives STEP Award

Co-President of Park Industries Joan Schatz won the Women in Manufacturing STEP (Science, Technology, Engineering and Production) Ahead Award, which honors women who have demonstrated excellence and leadership in their careers. Since its inception, STEP Ahead Award winners have impacted more than 300,000 individuals, from peers in the industry to school-age children. “Companies across the U.S. agree there is a talent shortage in manufacturing. Through the STEP Ahead Awards, we hope to take another step toward closing this gap by highlighting the stories of successful women in manufacturing and giving them a platform to encourage other women to join the industry and be role models for the next generation,” said Carolyn Lee, executive director of The Manufacturing Institute. “The women being honored demonstrate what modern manufacturing careers are all about: making an impact in their communities with meaningful careers that offer significant opportunities for growth.”

USGBC Introduces LEED v4.1

The U.S. Green Building Council (USGBC) has introduced LEED v4.1 for existing buildings and spaces. According to USGBC, the rating system is simplified. The scorecard and requirements have been streamlined, and new methodologies for tracking and rating performance are integrated directly into the rating system. This provides a clear framework for achieving LEED certification, not just for entire buildings, but for spaces within buildings as well. LEED v4.1 is not a full version change, but rather an incremental update to the LEED rating systems. More information on it is available on the USGBC website at www. usgbc.org.

Tooling & Blades Spotlight Tooling & Blades Spotlight

Alpha Offers

Silencer III Bridge Saw Blade

This high-quality blade for bridge or table saws is designed for use on Dekton. It provides fast, chip-free cutting, cost-performance and reduced noise levels. It can also be used on crystallized glass and other vitreous materials. The uniquely designed core is made of two hardened steel sheets with a thin copper sheet laminated between them. The blade has a 10mm segment height, is equipped with a 60mm arbor and comes with a 50mm adapter, and is available in 10-, 12-, 14-, 16- and 18- in. diameters. Alpha offers free re-tipping service for the life of the blade.

For more information, go to isfanow.org/info and list RS #45

Amana Tool Provides Electro-Blu™ Carbide Tipped Solid Surface Blade

This10-in. blade is designed for cutting plastic laminate, Plexiglas® and solid surface materials. The triple chip grind is specially configured to leave a swirl-free cut in solid surface materials. Thick, stable plates reduce vibration that degrades the cut and shortens tool life. The blade is suitable for a variety of saw configurations. The 0-degree hook angle virtually eliminates self-feeding when used with a radial arm saw. The non-stick Electro-Blu coating reduces resin accumulation and heat buildup.

For more information, go to isfanow.org/info and list RS #46

Blick Offers Retractable Suction Cups

Blick’s Retractable Suction Cups add further automation to stone fabrication processes.

Sink cutouts can be automatically lowered protecting equipment, saving time and simplifying workflow. They allow for cut, profile and polish cutouts in a single production run without starting and stopping the fabrication machine.

For more information, go to isfanow.org/info and list RS #47

Braxton-Bragg Brings on Diamut and Terminator Tooling/Blades

Braxton-Bragg has partnered with Diamut and reconnected its partnership with Terminator to provide customers another choice of premium products for stone fabrication, and cover the CNC market. Braxton-Bragg now offers the full line of Diamut CNC tooling, including blades, core bits and other diamond abrasives. Diamut tooling works on the majority of the machines on the market today. Also, the company will once again partner with Terminator, offering the complete line of high-quality Terminator

brand blades, CNC tooling, and resin- and metal-bonded diamond tooling that have been in production for more than 24 years. “We are reconnecting with Terminator and partnering with Diamut to fill some holes we had in our offering, and we will continue to build our offering, based on our customer needs,” said CEO Rick Stimac.

For more information, go to isfanow.org/info and list RS #48

See our ad on Page 21

BVC Group Has Vacuum Cups for Stone

BVC Group, Inc. has several options of vacuum cups/pods for stone and glass CNC machines. The company is currently working on new molding for the machines with cup heights of 200mm and 150mm, as well as adding manifolds to the product line.

For more information, go to isfanow.org/info and list RS #49

See our ad on Page 47

Domain Industries Distributes Various Solid Surface Tooling

Domain Industries carries numerous bits for working with solid surface. The company largely provides bits from Velepec, Amana and Whiteside. Among them are high

quality bits that can be used for a variety of purposes including, decorative edge bits, plunge cutting bits, rounding over bits, rounding under bits and trim bits.

For more information, go to isfanow.org/info and list RS #50

See our ad on Page 31

GHUDO Offers PCD

Router Bits

GUHDO

introduced a new generation PCD

excellent tool life and finish on a wide range of materials from Phenolic, solid surface, Melamine, particleboard, MDF and other composite panels. This two-flute opposite shear design on a solid carbide tool body runs quietly and provides quality finish for both top and bottom on double-sided panels. Suitable for nesting operation and feed speeds +/- 500 IPM, the solid tip design ensures a consistent smooth edge. To maximize tool life, ordering this tool on an HSK Heat Shrink Tool Holder can increase life up to 30 percent. Sizes are available from 8mm to ½ in.

GMR Quality Stone Products

Introduces Rapid Z-Cut Wheel

Rapid Z-Cut 3-in. wheel was introduced by GMR Quality Stone Products and features a stainless steel arbor with center water feed combined with stacked 3 in. diamond blades. This configuration results in fast material removal. Available with a top bearing template follower, the outer bearing ring can be removed after the blades wear halfway down. This helps minimize the amount of material left to remove in the following step. It is also available without a top bearing. The wheel has corrosionresistant hardware, an easily replaceable bearing and blades that can be rearranged to correct “apple coring.”

For more information, go to isfanow.org/info and list RS #51

Granite Tools Adds Cyclone High-Speed Seven Finger Bit

diameter and seven segments designed to cut fast. The bottom segment enables drilling into a hard surface slab like a core bit. The bit offers feed rates from 10 to 20 IPM at 4,500 to 6,000 rpm.

For more information, go to isfanow.org/info and list RS #52

GranQuartz Distributes ADI 120 Series Wheels

For more information, go to isfanow.org/info and list RS #50

The New Super Cyclone Seven Segment Finger Bit available from Granite Tools has a smaller

GranQuartz includes in its line of stoneworking tooling the ADI 120 Series Profile Wheels, Magic Polishing Wheels and Express Wheels. All of the wheels are suitable for granite and engineered

stone between 2cm and 4cm, 2,500 to 5,000 rpm ranges and feed rates from 39 to 157 in.

For more information, go to isfanow.org/info and list RS #53

Karran Carries Router Bits for Edge and Quartz Sinks

Karran provides a selection of router bits to make installations simple and quick.

For laminate Karran recommends the 10-degree bevel bit with oversized nylon bearing. For solid surface Karran recommends the 24-degree and 45-degree bevel bits. The bits provide an attractive profile yet assist in reducing sanding and finishing time because of the greater angle variation between bowl wall and beveled profile. For more information, go to isfanow.org/info and list RS #54

See our ad on Page 17

Lackmond Stone Offers

Zenesis Black 3 Blades

ZENESIS™ patterned diamond technology blades offered by Lackmond distribute the diamond grit into patterned columns, focusing the highest concentration at the leading edge of each segment. The blades are designed to cut granite, engineered stone and other natural stone with an all new design to reduce chipping and provide quiet operation. They are available in 12- to 20-in. diameters.

For more information, go to isfanow.org/info and list RS #55

Regent Stone Offerings Include Pulsar Plus Diamond Blades

The Pulsar Plus Diamond Blades that are among Regent Stone’s offerings are made with new sandwich segments to allow for fast, chip-free cutting. The 25mm segment offers

exceptional speed and longevity without the drag of taller blade segments. The blades come in sizes 12-, 14-, 16-, 18- and 20-in., with 50/60 arbor sizes.

For more information, go to isfanow.org/info and list RS #56

See our ad on Page 51

Rockler Offers Freud® LU95R Industrial

Solid Surface Saw Blades

Rocker’s Freud LU95R solid surface saw blade features teeth with a specially designed triple chip grind for leaving swirl-free cuts in solid surface materials. The laser-cut anti-vibration slots reduce the sideways movement of the cutting edge against the solid surface material,

extending cutting life. There is no need for stabilizers with this blade. Features of the blade include: The Perma-SHIELD® coating that covers the blade plate and cutting edge in a protective layer, reducing heat build-up. Perma-SHIELD blades also resist binding in large volume cutting, reducing subsequent blade warp. The coating lubricates the blade, allowing it to spin freely, and eliminates pitch and debris buildup. A special side-grind tooth design enables the blade to remain cool while cutting, which eliminates melting.

For more information, go to isfanow.org/info and list RS #57

Bits Designed by and for Solid Surface Fabricators at RouterBitsNow.com

RouterBitsNow.com was created by a solid surface fabricator to create bits for fabricators. The website has the latest solid surface sink router bit recommendations, sink manufacturer easy website access and dxf files. The company offers unique bits, like the RBN-831-1150 single flute overhang bit that safely speeds up production, or the ⅛-in. radius sink roundover bits — RBN-82610125 (10-degree), RBN-826-15125 (15-degree) and RBN-826-20125 (20-degree) — that provide

the latest looks for sink profiles. All of the sink roundover bits are designed with Delrin bearings in alignment with the cutter for optimum performance, minimized sanding and time savings. Reduced diameter replacement bearings are also available to keep tooling performing well after sharpening.

For more information, go to isfanow.org/info and list RS #58

See our ad on Page 49

SALEM Stone Provides BDT CNC Tooling

SALEM Stone BDT tooling offerings help unlock the potential of CNC workcenters. The STWL is a calibration wheel possessing a “W” pattern with two times the diamond cutting

surface. The DSZ1L (Super Z) is made to provide maximum removal of excess material left from the bridge saw, is used to scribe wall curvatures, and has larger, reinforced segments. The DSZ2L and DSZ3L seaming wheels (Super Z) offer seaming with precision, providing crisp, sharp edges with long tool life. For more information, go to isfanow.org/info and list RS #59

A wide variety of solid surface router bits is available from Specialtytools.com, including numerous bits produced by Fred M. Velepec Co. Inc. The offering includes hundreds of highquality pieces of tooling, including bevel bits, beading bits, bevel trim bits, bevel trim cutters, bull nose bits, carbide tipped bits for laminates,

champher bits, core box bits, cove bits, dado cleanout bits, double Roman ogee bits, dovetail bits, down shear template bits, drainboard bits, flush trim bits, glue well bevel trim bits, mortising bits, no drip bits, ogee bits, overhang trim bits, and many more.

For more information, go to isfanow.org/info and list RS #60

Terminator Introduces Nanocut DK3 Bridge Saw Blade

Terminator introduced the Nanocut DK3 Bridge Saw Blade, featuring newly developed segment technology that provides fast and free cutting. The 13mm segment height provides longevity and the reinforced core provides stability. Blades are available in 12-, 14-, 16- and 18-in. diameters.

For more information, go to isfanow.org/info and list RS #61

Vortex Tool

Company Inc. Supplies Three Flute Low Helix Upcut Finishers

The combination of the low helix angle and flute geometry make Vortex Tool Companies Three Flute Low Helix Upcut Finishing tools very sharp. They are recommended for acrylic, phenolics, UHMW, solid surface and dense hardwoods as a solid finishing tool. Three flute geometry provides faster feed rate capability, while producing very smooth finishes.

For more information, go to isfanow.org/info and list RS #62

WEHA Provides PUMA Radial Arm Finger Bit Tips

WEHA Radial Arm Finger Bit Tips are highperforming diamond tips for cutting out granite sinks, marble vanity bowls, quartz bowls, and other granite and stone hole applications with radial arm machines. With fast cutting speeds, they will cut up to 20 bowls while leaving the bowl ready for polishing pad use and are made for all radial arm machines such as Thibault, Wizard, Fabking, Scorpion and others. The incremental cutting finger bits are designed

to follow the sink or vanity bowl template and work around the template to grind down the granite sink or vanity bowl, leaving them straight and ready for profiling and polishing. The bits come with a 12mm thread that can fit all radial arm finger bit 1/2 gas adapters that are 12mm female thread.

For more information, go to isfanow.org/info and list RS #62

Whiteside Offers Solid Surface Router Bits

Whiteside Machine Company produces numerous router bits designed for fabricating solid surface at its manufacturing facility in North Carolina. Among the wide selection are three face inlay bits, seven solid surface bowl and sink bits, three solid surface round over bits and three solid surface round under bits. Whiteside sells through a nationwide distributor network.

For more information, go to isfanow.org/info and list RS #62

ISFA FABRICATOR PROFILE: Plastic Specialties

Plastic Specialties, based in Salt Lake City, Utah, has been serving the countertop industries for 50 years this year, and can trace its history back even farther.

As the first company in the state to work with Corian Solid Surface, it has gone through a lot of changes over the years and developed an amazing skill set that has earned it plenty of high-profile work. This has led to a diverse client base and a sterling reputation.

One of its more recent high-profile projects was taking part in the recent renovation of the Vivint Center, the home to NBA’s Utah Jazz basketball team.

However, before getting into the details of that significant and challenging project, to get a real feel for the company, one must understand its roots.

History

That part of the story begins in 1968 when the original founder, Albert Cecil Pehrson Jr., was working for his father. The company’s name at that point was Cove Tops and had a home in downtown Salt Lake City. The focus of the original company was countertops for modular/ mobile homes.

After a stint in the army, Albert returned to run the day-to-day operations of the business with a friend, and the two eventually took over the company and changed the name to Plastic Specialties. Growth, followed by a change of address, was on the menu in the late ’70s, where the business relocated to a larger facility in Murray, Utah, and then later to its current and much larger location in Salt Lake City, Utah.

Kelly Pehrson Passey, who now owns the business, was only 13 at the time, and remembers vividly taking the bus with her sister (three transfers to get to her dad’s location) to sweep floors and help where needed. At the end of very long days, Albert would load up the two girls and take them home.

But the business grew on Kelly. She began

Plastic Specialties has been in business for five decades and as such has provided fabrication work for many prominent locales, most recently Vivint Smart Home Arena, the home to the NBA’s Utah Jazz.

“Kelly Pehrson Passey, who now owns the business, was only 13 at the time, and remembers vividly taking the bus with her sister to sweep floors and help where needed.”

working full-time for her dad at age 18, assisting with office-type duties, and when another female employee left, Kelly took over operations in the office. She really fell in love with all aspects of the business, so when Albert decided to retire in 2000, it was a natural move for him to offer to sell the company to his partner and Kelly. She was all in.

A bit nervous to take over the company and associated financial obligations required to pay it off, she persisted and by the end of

Owner Kelly Pehrson Passey (right) is the third generation in her family to own the business, buying the business from her father Albert Cecil Pehrson Jr. (left) and his partner, who took over the business from Pehrson’s father, then called Cove Tops in the ’60s.

2018, she will have not only paid off her initial obligation, but will have successfully bought out her original partner. Plastic Specialties gained a sole owner in Kelly Passey, who was now the third generation of her family to work there as an owner.

Plastic Specialties

The company was the first to work with solid surface in the state of Utah and continues to fabricate it along with laminate. It is now making a deeper foray into quartz and natural stone, and has a hand in a variety of markets, such as residential, commercial and box store business.

Moving Forward

Plastic Specialties has always been a solid surface fabrication company, and as the first in the state to offer Corian, it remains a mainstay for it today. The company also does a lot of business with both Formica and Wilsonart laminate. Quartz and granite have also become mainstays in offerings both on the commercial and residential sides of the business. The future promises to bring additional focus to both quartz and granite. The company is also an expert in cabinetry. Passey has grown the company to 28 full-time employees, and to her that means “my family is growing.” She is absolutely committed to the well-being of every single employee and treats them just like she does each client! Her long-standing philosophy is straightforward and simply put, to “build and maintain relationships.” Kelly challenges her employees to really get to know each client and their wants and needs, and then through followup, creates a very comfortable long-term relationship with each.

The market for Plastic Specialties is diverse and expansive. On the commercial side with general contractors and millworkers (many of with which Passey has maintained relationships since the mid ’70s) and also

The company also has expert skill on hand in cabinetry, so works as a sort of one-stop shop for its customers.

through new homes, remodels, box stores, designers and architects. Consistently working in all surrounding states, Plastic Specialties has the people, technology and equipment to complete any job, and they have proven that over and over again now into the company’s fifth decade of doing business in Utah.

Plastic Specialties is more than accustomed to performing at high levels and completing impeccable quality jobs. The company has NEVER turned down a job because they couldn’t provide the anticipated finished product. And the jobs list is an impressive one: Goldman Sachs, Nike, Hill Air Force Base, the Huntsman Cancer Hospital, I H C Hospital, McKay Dee Hospital, Boeing, Adobe, Swire Coca Cola and 200 public and private schools. The company has completed jobs throughout

Utah, Wyoming, Idaho, South Dakota and Nevada, and Passey said, “We are willing and able to take on any job at any time in any location. This is our passion and we will always stand behind our initial bids, promises, quality and overall commitment to our clients.”

All That Jazz

So, with the responsibility that the company has tackled and the success and dedication it has had, it’s easy to understand how Plastic Specialties became a major player in the $125 million renovation to Vivint Smart Home Arena, the basketball home of the Utah Jazz located in downtown Salt Lake City.

“We had done work on the prior arena, The Delta Center,” said Passey, “and we knew the high expectations of the Miller family, the team owners, and our mind-set was simply, whatever they need in the time frame they need it, we’ll get it done.” And Plastic Specialties delivered — again.

Plastic Specialties was contacted for immediate help on the arena by contractor Boswell Wasatch. They reached out as deadlines loomed Sept. 5, 2017, with the “finish” completion timeline strict and looming. The entire renovation project had to be completed by Sept. 27! This major, multipart project had been dropped in Passey’s lap with only

Plastic Specialties

Under an extremely tight deadline Plastic Specialties put in Corian and Formica solid surface countertops in the media areas, coaches’ locker room, private restrooms, light training area with medical facilities, and the family waiting and relaxation area of the arena.

“We did not bring in any additional employees,” said Passey. “We just worked overtime — a lot of overtime, and everyone on the team pulled together.”

three weeks to complete some of the most important areas inside of the arena. While not optimal, the company accepted the challenge.

Plastic Specialties had worked on the previous team home, The Delta Center. It was the largest project the company had tackled to that point and included all of the countertops in every concession area of the building.

Passey leaned on longtime General Manager Ben Robinson to get the project done. Robinson has been with the company since 1989 and has overseen dozens of large projects. “By the time the cabinets went in, we had approximately two weeks to put all the solid surface countertops in,” he said. “We worked in the media area, the coaches’ locker room and meeting area, private restrooms, what would be called a light training area with medical facilities, and the family waiting and relaxation area.”

The surface products of choice for this particular job: Corian and Formica. “Those were the specs for the arena,” said Robinson. “We understand the quality of both products and we’ve worked with both for decades now, so meeting their specifications was absolutely no problem at all. The products look great and perform exactly how we would expect. It is an easy thing to have confidence in each project when you have superior products with which to work.”

Robinson said with this, just like so many other projects, it is an “I want it tomorrow but need it today”-type world, and that was especially true with the deadlines associated with the Vivint Smart Home Arena project.

And the work of Plastic Specialties was a slam dunk! “We did not bring in any additional employees,” said Passey. “We just worked overtime — a lot of overtime, and everyone on the team pulled together. We completed every single job given to us in a professional manner, with high quality, both on time and on budget.

We are absolutely proud in every aspect of the work we provided on the remodeled arena,

and it provides a sense of pride and ownership to all of Plastic Specialties employees when they realize the large role we played in this important downtown Salt Lake City project.”

Work on the Vivint Smart Home Arena is simply a recent accomplishment for Plastic Specialties. However, the industry and regional business community certainly have taken notice of the company and Passey’s role there. With the success of the company and commitment to it, it is perhaps easy to understand why in March 2018, she was named one of “30 Women to Watch” by Utah Business Magazine, the state’s foremost business publication.

There’s little doubt with the history, dedication, skills and knowledge accumulated there, along with a focus to please the client, even in the trickiest of situations, that the business will continue to thrive for years, perhaps even generations, to come.

For more information visit www.rockinteriors.com or call (919) 577-0207.

Adjusting to Labor Shortages

By Kelly Hansen

Co-authored by Rachel Scheck

The lack of workers is a reality we are all facing, regardless of industry and position. As a manufacturer, we continuously hear from fabrication shops of the trouble they are having finding reliable, trainable workers. And it comes with no surprise as there is an increasing number of workers retiring, significantly low number of workers entering the manufacturing field and expected growth in the manufacturing industry. We are expecting about 2 million manufacturing jobs to go unfilled by 2020 as indicated by the research of Deloitte and the Manufacturing Institute.

With such a staggeringly high number of positions that will not be filled, plans need to be made to either recruit and retain highly trainable employees or utilize technology to increase efficiency in the workplace. There are several steps involved in the journey of recruiting and retaining high-performing employees.

Recruiting and Retaining

Manufacturing and fabrication jobs of today are much more attractive than the working conditions of the past. The common public is still under the perception of what the conditions have been in the past, and most are not familiar with the advancements in the stone fabrication industry and the improvements that have been made to the work environment. In order to find talented, hard-working employees, you must focus time on branding your company along with your workplace.

Your first step is to assess your culture. Ask yourself why your employees want to continue to work for you. What makes your shop better than other places of employment in the area? When you determine these answers, share them within your advertisements and, in particular, through social media. The employees of this generation

“We expect about 2 million manufacturing jobs to go unfilled by 2020 …”

respond well and connect with company brands via social media. When you are sourcing for new talent, help potential candidates see and feel what it is like to work at your company.

Once you develop your employment brand, you have to commit to living and promoting your brand in all your interactions with current employees, the community and with your potential candidates. Attract candidates through highlighting your culture, advancement opportunities and training. For example, Park Industries® uses the slogan “Leading is in Our DNA” to encompass all the offerings that a career with Park entails. This branding is used across all platforms of recruitment including print, digital and physical booth space.

When recruiting new employees, appeal to candidates that are interested in the opportunity to develop into more advanced positions. Not only will employees feel valued and supported by the engagement, but developing your own talent pool will repay your company tenfold. Encourage your current workforce to refer people they know to work at your company. Many companies will offer a small referral bonus to their employees. Do you

know that retention rate for referred employees is significantly higher than those that weren’t referred?

Form career paths for your employees. The new generation of workers entering the workforce are hungry and eager to learn and grow their skills. Offer different training programs based on their skills, such as apprenticeships, internships, part-time, fulltime and others that fit within your company. Take advantage of federal and statewide programs for training grants to help subsidize the costs of training new, unskilled workers. Utilize the resources of your community to assist in promoting open positions, as well as the online sources that are readily available. Advertising for new employees can be done through schools, at the local VA, on social media and on your website.

All of these can be effective for finding qualified workers and are less costly than the traditional methods. Park Industries has partnered with local schools to provide tours of the facility. This is a great way to display the advancements that have been made in manufacturing and fabrication facilities. Opening the doors to intrigued students will result in questions about the career opportunities. Perhaps more tours and good impressions may lead to job inquiries and future career opportunities.

Park Industries opens its doors to student tour groups as part of its talent acquisition strategy focused on building the pipeline of future employees.

Digital Solutions

While some fabricators work to find reliable workers, hiring new employees may not be a feasible option for all. In some markets, it is very difficult to find talented people to add to your team. If hiring new employees is not an option for your shop, another solution is to start looking at automating your shop processes. The automation of stoneworking equipment has a strong effect on fabricators’ production, and a machine operator/programmer is a more attractive position to the new generation searching for jobs.

Benefits of automation:

■ Upcoming generations are technology-savvy and will gravitate toward jobs that offer a chance to operate digital equipment.

■ It provides consistency from project to project, day to day.

■ Automation and defined processes will lead to higher productivity in your shop.

■ There is substantial value of working on other things while your machine is in operation.

The younger generation that is entering the workforce is more interested in jobs that are working with technology, as they have been brought up in the digital age. It may be easier to find employees for positions that involve working with CNC machinery versus performing manual labor

When advertising a job opening, you can highlight the technology that they will have at their fingertips and candidates will find the position more appealing. Use videos of your machinery in action to draw in the candidates.

When fabrication shops utilize equipment as labor, they can hit go, walk away and get more done. Stoneworking equipment is typically reliable, consistent and produces high quality. Roger Atherton, owner of Counter Effects, shared his experience, “Our profitability has greatly increased and our labor costs have decreased 39 percent in one year with the addition of our CNC SawJet. With machinery, we have no sick days. It is working 24 hours a day.”

There are strategies to combat the labor pool shrinking. If you are feeling the pinch of the small labor pool, evaluate your options. Whether your shop is looking to hire manual labor or add additional machinery, it is crucial to develop a brand for your business to fill positions. Thoroughly advertise and promote open positions via social media, your website and other online sources.

As the labor pool decreases, take action. What steps can you take within your shop? The time to start planning is now. With a forecast of only 1.4 million workers filling the 3.4 million open positions in U.S. manufacturing over the next decade, the labor force is on the forefront of many minds in the stone fabrication industry.

About the Author

Kelly Hansen has worked in Human Resources for 18 years and is the Vice President of Human Resources for Park Industries. She has a passion for business, leader and people development and uses it to help identify goals and create pathways to success. More information about Park Industries is available on its website at www. parkindustries.com.

Co-Author Rachel Scheck is the Communications Specialist for Park Industries.

Marketing Leverage: The Synthesizing of Portfolio Assets

By Paul M. Le Pera

Adaptation is the key to growth, success and ultimately, survival. We tend to think of adaption as a response to significant change; however, sometimes the best forms of adaptation incite change. In this post “great recession” recovery, it is necessary for companies to create sufficient change in their marketing and go-to strategies to realize a sustainably profitable existence. As the saying goes and holds true now more than ever for manufacturers, distributors and fabricators: “If we always do what we always did, we’ll always get what we always got.”

This mindset to what I call “promomentumism” is certainly not always fatalistic. However, there comes a theoretical point in most industry maturation curves where the law of diminishing returns becomes the predominant dynamic. Much like an old locomotive that requires a constant shoveling of coal to keep the engine burning, so too does industry require a constant infusion of innovation and thought leadership to keep it optimized for long-term growth.

We also understand how deadly the words, “this is the way we’ve always done it” can be. As the economy cycles from growth to recession, back to growth and so on, this attitude in business becomes increasingly toxic with every cycle. We can see this dynamic play out as the building

materials industry has experienced at least three distinct periods of purging, or recessions, in the past 30 years, with the last one (2008) being the most intensive.

Using the same old strategies can produce level, or even declining, returns and yet, they are omnipresent and pervade. It may not be that the strategy itself is “bad” or wrong, but more likely that it has become ineffective over time. I have coined the phrase, “law of diminishing marginal stimulus” to describe the experiential component behind this phenomenon.

When strategies no longer work well, new ones requiring ingenuity, creativity and foresight to identify holes in the marketplace are required to come up with alternatives that work. These new solutions are what I call your driver. Your driving strategy may not be the only or end all, but it must be the one that generates the largest degree of change and new momentum, from which tangent strategies can then spawn.

Historically, typical strategies have included new colors, new finishes, new literature, promotions or spiffs, such as small product enhancements, new slogans or affiliations, and yet from the 35,000-foot view, it appears that their collective ability to significantly drive real growth is waning. The surfacing industry has had decades to mature, and from a macro-

economic perspective, the lack of substantial product or technological innovation, generally yields declining average profit margins.

Synergy

From my perspective, entrepreneurial thinking technological innovation and new sustainable product categories are needed to shift the profit curve upward. Additionally, synergistic alliances (SA) are what I would consider the least expensive, yet highest potential ROI strategy. SA could be inter-company cooperatives, but don’t necessarily have to be. Anything synergistic follows the model that says, “Separately, you and I will win, but together we will be more successful than simply you plus me.”

Mathematically expressed it would be: 1 + 1 >2.

I have written previously on how the power of synergy can often produce exponential returns greater than a “divide and conquer” type strategy. A poignant example of this dynamic can be seen in the power and energy released in a hydrogen bomb vs. an atomic bomb. An atomic bomb’s energy is derived from the “dividing and conquering” or splitting of atomic particles, a process known as fission. At the instance the particles are split, a small amount of energy is released. This energy is quite powerful and in the aggregate and it can produce devastation as we saw in World War II.

That said, there is an alternative nuclear process called fusion that creates energy several orders of magnitude greater. In fact, we are living and breathing today because at our sun’s core, the thermonuclear fusion process occurs billions of times every second. In thermonuclear fusion, atoms collide and fuse. When they fuse they become a new element, and in the process a small amount of energy is released. This residual energy is relatively much more powerful than the energy released in the fission process and this process is used in the detonation of a hydrogen bomb, which is why it will create significantly more energy than an atomic bomb, scientifically demonstrating the power of synthesizing energies (synergy).

I have been an integral part (witness and practitioner) of the premium decorative surfacing shift from evolution to REVolution since the early 1990s. The meteoric rise of solid surface and quartz surfacing has facilitated billions of dollars in sales as these products still embody today’s most sustainable value propositions.

Sintered surfaces may lead the next charge in the surfacing revolution but, in my opinion, this

category is still growing into its paws. As I see it, at its core, the aesthetic and performance properties of this category are substantial and definitely fill holes in the surfacing marketplace, and yet what remains to be actualized is some balance amongst its value proposition, average market price and demand creation initiatives. Once these are more harmonized, the sintered surfaces category will join the mainstream

revolution. For the record, I feel it is a matter of “when” not “if.”

Integration

So here we are in 2018 with a decent and growing economy and a plethora of commercial and new construction business, and while there are some new products (mostly new brands), it seems to me that our industry is ripe for some substantial changes. When it comes to growth, I see plenty of horizontal strategies employed, and that alone could open the door for some positive vertical integration initiatives. Such a perpendicular shift in strategy qualifies as a substantial change. While change for the sake of change is not advisable, there is an extra degree of freedom gained from changing a significant dynamic (horizontal to vertical), and naturally, the degree to which it is planned and executed will affect the ROI.

This extra degree of freedom reveals itself as synergy. This allows for such things as acquiring new routes to market, co-branding initiatives that yield free-demand creation, leveraging different industries and more control over the entire process. These highly sought after synergies are the vehicle to drive sales, growth and, ultimately,

Figure 1 - Vertical integration can be backward or forward in nature with respect to strategic realignment.

profits. Vertical integration can be backward or forward in nature with respect to strategic realignment, so careful analysis is required to best position the change (see Figure 1).

Note however that vertical integration strategies can invoke issues with core competencies, cash flow, real estate and labor acquisition, and there are hosts of other considerations that may require extensive planning. Major components of your decision will include: availability of integral assets, financial resource availability, relative strategic positioning, geography and forecasted synergistic leverage.

Synergy is the end game. The co-branding, marketing, merchandising and designing of a company’s own products may be the industry’s most readily available, under utilized assets.

Having a background in accounting and finance, I understand companies want to promote their most profitable assets one way and relatively less profitable assets another way, etc. These products may have vastly different manufacturing costs, raw material acquisition chains and positions in product life cycles. These dynamics are what tend to force manufacturers, distributors and fabricators to keep somewhat firmer lines of distinction in how they market and merchandise their portfolio of products.

Leverage

Using a more synergistic approach allows the assets of each product to complement each other so the value of their offering transcends a great product offering and into a great design solution. Solutions sell more than products, and ultimately you create trust, loyalty and even a dependency on you when solving a customer’s problems.

For example, a manufacturer of both solid surface and quartz would benefit from a design brochure showing installs in myriad uses and in as many different spaces that highlight each asset’s

Solutions sell more than products, and ultimately you create trust, loyalty and even a dependency on you when solving a customer’s problems.

core value. Why not show a radius reception desk cladded with thermoformed solid surface, perhaps backlit for some dramatic effect with a sculpted quartz countertop? The two materials are in respective settings that accentuate their core values.

Going a step forward might be intentionally creating colors and aesthetics with the same or similar pigments or complementing patterns that are made to be used in conjunction with one another. This color complementary strategy provides such a high level of design synergy that it is basically an engineered exit barrier.

A giant leap forward would be finding creative and tangential ways to incorporate more of your asset portfolio. For example, if you also produce a high-pressure laminate, architectural glass tile or even a sintered surface, you could create marketing literature that shows all the assets in one coordinated design space that optimizes the performance and aesthetics to fit the space used. This will provide not only a forum to display your products, but also a forum of synergy and power showing you command the space and offer a design solution.

A similar strategy could be used at a distributor or fabricator level based on the products they offer, and the ROI on such a branding strategy could

be extremely valuable, and as such worthy of a significant investment.

By cross-designing and cross-marketing one’s portfolio of products, a company creates brand equity. You show novelty, leadership and offer design solutions, not merely products. Add to this anything proprietary about your products, such as performance, thermoforming capability, aesthetic exclusivity, some creative distribution strategy and so on, and now you have created a formidable story and value proposition. Leveraging ALL of your assets together effectively creates one giant asset.

Markets are smart and efficient, and products will tend to settle into uses that best match their functionality. However, when products are at, nearing or past maturity, the level of return from historic ways of marketing declines. And short of pulling back on marketing to save money and increase margin, why not change the approach and use free energy as yielded by synergizing your portfolio of assets. Different times call for different measures.

Synergy, Adaptation, Integration and Leverage, or S.A.I.L., are four points to champion. Leadership must always have an eye on what’s next and how to combat the numbness of historical marketing activities. It may be time for a change in what you do as much as how you do it. Remember that synergy is what fuels our sun and is the fundamental process by which all life is sustained. Therefore, if you desire greener pastures, you must S.A.I.L. into the sunset of change by riding the crest of the synergy wave!

About the Author

Paul Max Le Pera is a consultant and Global Vice President of Strategic Business Development for Hirsch Glass & Spectrum Quartz with 20+ years’ experience in business and marketing strategy for the building materials industry. He can be reached at (908) 358-5252 or Max@HirschGlassCorp.com.

on the history of ISFA

Guest Commentary

By Bill Barton

Congratulations to the women of ISFA, the association has come a long way. It’s nice to see a woman President and Executive Director as well as two other women on the Board of Directors. This caused me to think about the ISFA early days and how the organization has changed. I am the attorney who was “present at the creation,” when ISFA (then called ISSFA) was first formed in a hotel conference room at Dulles Airport, and I continued with the association as its general counsel for 15 years attending most board meetings, and of course the show.

There were laudable goals in the start up documents, and the idea was to have an organization representing the interests of the fabricators.

It was an exciting time to be part of this endeavor. I was the business attorney for Mike Duggan, the founding member, and he told me of his plan to start an association for fabricators and needed an attorney to start up the organization. I met Mike and the original founding board members in 1997 and formed the organization as a Virginia nonstock corporation because Mike, as president and founder, was operating a fabrication shop in Virginia. There were laudable goals in the start up documents, and the idea was to have an organization representing the interests of the fabricators. There was enthusiasm but it was challenging because there was no staff, marketing, budget, history or income. We established member dues, but they would not carry the load and as a new organization, members were not that plentiful.

Perhaps a year or so after the founding, Mike sold his fabrication business and took on the association full time. He had the idea of putting on a trade show to raise revenue, complete with sponsors, exhibitors, programs, workshops and

an annual meeting with awards. Las Vegas was the logical place to do this with its many venues and all the necessary support services. It was also a cheaper place to obtain office space and staff and was a popular location for associations so the ISFA office was opened in Henderson, Nev., (just outside of Las Vegas). This was really the Wild West for ISFA as Mike and other founders launched the first show putting charges for guarantees to cover convention space and services on their personal credit cards. The first show was held at Circus Circus, a rather lowend casino hotel, and in spite of the unknown, somehow it came off and raised considerable association revenue. The founders, who were all successful fabricators, had a vision, took chances, pulled it off and word spread.

The now annual show grew in size, scope and attendance as more exhibitors and sponsors wanted to be part of it. The programs became more varied with many workshops over three or four days and visits to local fabrication shops. Exhibitors from all parts of industry filled bigger and bigger convention centers. It became a massive undertaking and ISFA became dependent on the show for revenue. While there were regional meetings during the year and some training classes, Vegas was a big draw for fabricators and everyone came to the show with their significant others and select shop staff. The association became a voice for fabricators talking with suppliers like Dupont, Avonite and Wilsonart. Membership grew to include not only nearly a thousand members in the United States, but also 28 foreign countries.

ISFA’s ambitions continued and the board embarked on more international expansion. Some successful fabricators from Europe and a few from Asia had been coming to the show, and we reached out to them, especially in Germany,

and formed a core group to explore forming a European ISFA affiliate under the umbrella of the U.S. association. These discussions ultimately lead to a sort of hybrid affiliation/licensing agreement with a core group from Germany, France and Spain. In 2002, terms were finalized in Berlin. ISFA licensed the use of its name and limited rights in intellectual property and property, and importantly, membership in the “European Affiliate” gave them membership in the U.S. arm in exchange for a percentage of dues revenue. ISFA also hired a European member as a sort of limited executive director to help organize, schedule meetings and market. While the concept was good, the impact was less so, and it was taking much longer for ISFA Europe to become self-sustaining than expected. Memberships were slow to materialize and after a while the affiliate was unable to continue as a viable separate entity, although many of the European members did continue their membership in the U.S.-based ISFA.

After five years of putting on the show and expo, there was debate about whether the association would be better served to sell the show and concentrate its efforts more directly on the members. Much of the association’s efforts were going toward the show, and there were large financial risks associated with it because guarantees had to be paid — meaning sufficient sponsors and exhibitors were critical. The board also knew if it abandoned the show, one of their main sources of revenue would go with it (assuming sponsors and exhibitors were sufficiently in place).

In 2003 the board decided it was time to get out of the business of producing the expo/show but look for ways to retain an interest. Cygnus Business Media had expressed strong interest in buying the show and had other compatible investments with a proven track record so an agreement was

reached that included a significant cash payment and royalties based on net trade show revenue. This provided ISFA with a substantial infusion of cash to carry the association while it refocused some of its efforts. ISFA was still committed to sponsor the show and assist in obtaining attendees and participate with the planning, but was relieved of the financial guarantees and administrative work. It was also required to have its annual meeting coincide with the event. An Expo Board with representatives of ISFA and Cygnus was created to coordinate planning. The association was still incentivized to make it a success to maximize their royalty fee and was required to support the show in advertising, helping with sponsors and providing membership lists. Exceptions to the non-compete were carved out to allow ISFA to put on regional shows that were not competing in size or at the same time as the national show. In 2005 Cygnus changed the name of the show to the “Surface Fabrication and Design Expo” to be more inclusive of stone and other products. The show continued to be held and the changes were mostly behind the scenes, but ISFA was off the hook financially for the liabilities. The show went on, but with different ownership.

The original founder and executive director, Mike Duggan, left around this time and a board

The idea was that the association would concentrate more on delivering firstclass training, conduct more workshops and get closer to the members through more regional meetings.

search committee decided to recruit an industry expert in the field of training. The idea was that the association would concentrate more on delivering first-class training, conduct more workshops and get closer to the members through more regional meetings. The new executive director brought many ideas including proprietary training methods, software to help find business opportunities and other services.

The transition from the old model concentrating so much effort on the show to the new model was difficult. The board struggled with defining and delivering the “value add” for members. The association conducted training classes and regional meetings for fabricators to meet and greet and visit local fabricating shops. Early on, attendance at regional meetings varied and there were not as many fabricators at workshops and training as hoped for, although that was beginning to pick up. No one knew how long or how difficult this transition would be.

ISFA took the lead in developing industry standards for solid surface. Researching and developing industry standards is one of the fundamental tasks that associations have historically performed, but there are fixed rules for this and it has to be an open, transparent process. There has to be significant industry participation, a chance for everyone to voice opinion, open public discussions, drafts circulated and so forth. The process cannot be seen as a way to favor certain parties and exclude others. A task force was created and worked intently for many months with fabricators and suppliers to develop the standards. Ultimately the efforts were rewarded and standards were accepted and approved.

A parallel effort in branding ISFA was also underway. The branding message was that fabricators who were members of ISFA were more highly trained, skilled and competent than others. In advertising, publicity and business cards customers were encouraged to use ISFA “certified” or “trained” fabricators. The association set itself up as the discriminator in highly skilled workers and fabricators. Kitchen designers were encouraged to specify solid surface in their specs along with ISFA-trained fabricators. This was also an incentive for fabricators to take advantage of ISFA training

In 2005, ISFA sponsored six successful regional events and more than 1,000 fabricators and their shop employees attended a combination of online and in-person training classes. The ship was turning.

classes and workshops. It’s hard to measure the success of an advertising and branding campaign, but it provided a way for fabricator members to distinguish themselves from the pack and this was important.

Emphasis was put on reigniting growth of membership and activities. The focus was on creating gathering places where fabricators and those who support them could come together to learn, fellowship and develop personally and professionally. In 2005, ISFA sponsored six successful regional events and more than 1,000 fabricators and their shop employees attended a combination of online and in-person training classes. The ship was turning.

As with any industry, new products and technology change the landscape. The association was started to represent solid surface fabricators, but natural stone, engineered stone and other products were becoming very popular countertop surfaces. The suppliers and fabricators of these products wanted to become members, but there was resistance by the solid surface fabricators that their interests would be diluted. It required a significant financial commitment in the way of equipment, space, cranes and cutting tools for fabricators to take on hard surfacing products. Despite some initial resistance, the association decided they could not ignore market trends and consequently changed the name of the association from the International Solid Surface Fabricators Association (ISSFA) to the International Surface Fabricators Association (ISFA) and admitted stone fabricators and suppliers. This also added memberships which were needed.

The board and the membership continued to wrestle with growing competition and fine-tuning a vision for ISFA’s future. ISFA had always run fairly lean and mean, but the executive director expressed a desire to add resources and laid this out in his 2006 long-range plan intended to offer more services, grow membership, address the competing surfaces, establish and/or preserve helpful industry relationships and execute market awareness and consumer education initiatives. The timing for all of this

was right before the 2008 financial meltdown, which affected everyone in the construction industry as housing starts tanked. The board also formed a committee to study whether to relocate the headquarters from Las Vegas and/ or whether to buy or lease a new property. The lease was coming up for renewal, and the time for notice not to renew set some hard deadlines.

ISFA was now 10 years old and was no longer the brash start up it had been in 1997. Unlike the early days when ISFA had little competition, now there were many competing surfaces to contend with. Many of the original founders had rotated off the board and a new set of directors was coming in to manage an established business in a very different business environment that was more competitive and was being hammered by the faltering economy. Sponsors and exhibitors were much tighter with their money.

As ISFA continued to mature, it experienced the same robust discussions that all membership organizations experience, such as maintaining and growing membership, program priorities, staffing, budgets and responding to competition. Although Cygnus and ISFA were committed by contract to the show through 2009 (unless sooner terminated), attendance and sponsorship reflected the general economy. The show remained the one time a year when everyone got together to celebrate and share with the industry.

As a replacement, regional meetings and exhibits were planned to take the place of the national get-together, and this is where ISFA demonstrated its value and met members face to face, heard their concerns and planned accordingly. Training and workshops were an important component of the association’s value. However, it was not always easy to get busy board members or fabricators running their own businesses to attend. Another strategy was to schedule some of the board and membership meetings to coincide with the Kitchen & Bath show that many of their customers and designers attended.

Ultimately, in late 2008, the executive director moved on, and the board hired a longtime ISFA staff contributor and someone who knew the inner workings and players of the industry to become its executive director and vice president. He resided in Utah, so in 2009 the board terminated the Henderson lease and the ISFA office officially moved to Utah. A few key staff continued to work remotely to maintain continuity, especially for membership records. This was a challenging time for the association, moving to a new location, securing new training

Being a fabricator is one of the ways a small businessman can become an entrepreneur and own his (or her) own business. They can take ownership of their business and destiny and provide jobs for their families and communities.

space, wrapping up old contracts and providing the services expected by the members. Board members stayed in close contact.

Around this time my involvement became minimal as the association did not need an attorney at board meetings, and they were not entering into big contracts with show exhibitors. Systems and policies were in place, and my constant nagging about antitrust laws applying to associations was no longer necessary and had been thoroughly documented in my presentations to the boards. Late 2012 was my last involvement and it was after this time that the headquarters was ultimately moved to Pennsylvania because of convenience and proximity to another director. I have only had a few conversations with the new team to discuss events or legal documents from the past.

I am delighted that ISFA is still a forceful voice for the fabricators and that it has continued to change with the times and move forward. Obviously transitioning to a different model has worked. Being a fabricator is one of the ways a small businessman can become an entrepreneur and own his (or her) own business. They can take ownership of their business and destiny and provide jobs for their families and communities. I thoroughly enjoyed my time with ISFA, its boards and members, and wish everyone well.

I have tried to give a brief summary from the 30,000-foot level as I remember it, and others may have different recollections. I have not named names except for Mike Duggan, the original founder, as the purpose is not to assign heroics or identify individuals at the exclusion of others. I have probably left out some parts of history, but I will leave it to others to fill in as necessary from their own recollections. And of course, there is plenty more history to be written.

Best to everyone,

William (Bill) Barton, past ISFA counsel Wbbarton2@gmail.com

bbarton@bbttlaw.com

Cell: (703) 624-1191

Here.Now.News.

From the Desk of Amy Miller, Executive Director

What We’re Up to NOW

Learn from the past, set vivid, detailed goals for the future, and live in the only moment of time over which you have any control: now. – Denis Waitley

One of the most fun and rewarding parts of my role as the ISFA Executive Director is connecting with others in the industry. It’s a pleasure and a gift to interact with the variety of surfacing businesses and organizations. I am continually amazed at the vast amount of talent, effort and intellect driving our industry today. There’s no shortage of new ideas, motivation or innovation. Additionally, no lack of variety exists in the ways that these individuals define success and go to market, and therein lies the challenge.

“How do we, ISFA, a more than 20-yearold trade association remain relevant and deliver value to our broad and ever-changing industry?”

When I accepted this role just five short months ago, THIS was the question I set out to answer. I began by surveying our members. From there I connected with previous ISFA Board Presidents, Executive Directors and a host of others with a history, a connection and a desire to reshape ISFA. The results left me with several answers and initiatives. Here are a few key findings and ways we’re working to deliver this value in 2018.

■ Of our ISFA member survey participants, 84 percent said the No. 1 way they prefer to connect with others in the industry is through in-person networking events. In response to this, we’ve broadened our ISFA calendar this year. We’re hosting four Industry Roundtable Events around the United States, we’ve reintroduced the Gen 2 group, we are hosting the Countertops Symposium at IWF, and having our popular Annual Conference in Cancun.

■ Respondents to the tune of 95 percent said they read Countertops & Architectural Surfaces magazine and ISFA’s Surfacing News e-newsletter, and they largely like to read about new products, machinery and tooling.

We’re continuing to engage suppliers and manufacturers to bring you the latest products and services available, and we will continue to feature fabricators who share best practices and profitable strategies.

■ Conversation after conversation elevated a need to continue to be THE source for fabrication training of solid surface and quartz products. In response to this, ISFA has broadened its fabrication training to add Quartz On-Site fabrication training, and this September we are putting on a solid surface fabrication training class in San Antonio, Texas. This class is also open to non-fabricator members who want to just observe to learn more about solid surface fabrication.

■ Survey responses and conversation elevated the need for ISFA to take an active role in helping to solve today’s labor crisis. In response to this, ISFA has revamped its Mike Nolan Scholarship program and including the topic in every Roundtable Event.

■ Survey responses and conversation both indicated that members are interested in exclusive member discounts and programs. In response to this, a new ISFA Member Advantage Program is in development to offer discounts and deals to members and will be available in the next couple of months.

I hope the ISFA initiatives for 2018 are in line with your perspective and needs, but if they are not, or if you have insight into how we can serve you better, I welcome your feedback and insight.

Amy Miller ISFA Executive Director AmyM@isfanow.org

ISFA Events & Training

For additional information and registration options, please visit www. isfanow.org, or email amym@isfanow. org. Personalized training options are also available. Email carol@isfanow.org for more information.

ISFA Industry Roundtable Sponsored by KOHLER and Meganite

May 15 – 17

Kohler, Wis.

ISFA Countertops & Architectural Surfaces Symposium at IWF Sponsored by Durasein, Cosentino and GranQuartz

Aug. 21

Atlanta, Ga.

ISFA Solid Surface Fabrication Training Class: Fabricator & observer options available Sept. 11 – 13

Austin, Texas

ISFA Industry Roundtable Sponsored by OHARCO Sept. 18 – 20

Omaha/Lincoln, Neb.

ISFA Annual Conference Sponsored by GranQuartz, Cosentino, Integra Adhesives and Laser Products

Oct. 23 – 26

Cancun, Mexico

ISFA Industry Roundtable Sponsored by Cosentino and GranQuartz

Dec. 4 - 6

Austin, Texas

ISFANews

ISFA Mike Nolan Scholarship Program

Revamped: ISFA Now Accepting Applications

Mike Nolan was an industry icon, working at various solid surface companies and serving six years on the ISFA Board. He revamped ISFA’s solid surface training programs and served as the ISFA Director of Education. He passed in 2014, remembered by all for sharing freely of his time and knowledge.

In his honor, his wife Terry Kromke-Nolan established the Mike Nolan Scholarship Fund “in the spirit of the ISFA Mission Statement and the hands-on that Mike believed in so much.” Numerous ISFA members have added to it in Mike’s honor. ISFA now has a new, revamped Mike Nolan Scholarship Program.

Its goal is to elevate the surfacing industry by awarding an annual $1,200 scholarship to a person wanting a career in the industry. Eligible applicants can be of any background as long as they have a desire to pursue a career in the trades. The award is

The Countertops & Architectural Surfaces Symposium, presented by ISFA is a full-day educational event focused on countertop and surfacing needs of the woodworking industry. Speakers will present on topics ranging from project estimating and bidding to new materials and fabrication tooling, logistics and labor resourcing. Speakers will provide interactive content, takeaway resources and a Q&A session.

The symposium is geared toward business owners and key management. Each speaker/topic will address a strategy for bottom line improvement. It runs from 9 a.m. to 5 p.m. on Aug. 21, the day prior to the opening of the IWF Show floor, and the cost includes coffee and pastries as well as lunch. Registration for the symposium also includes a full pass to IWF exhibit hall for the show.

Speakers include:

John Broer, of In2Great, is presenting “Using the Predictive Index to Manage Labor Issues.” The Predictive Index is an

to be used for education and/or training. Examples of eligible education/training include: technical schools; apprenticeship programs; or fabricator/ installer training programs (ISFA training or comparable).

Recipients must:

■ Submit completed application by June 8, 2018, verifying legitimacy. It must be accompanied by an essay outlining how the funds would be used and why they should be chosen, as well as evidence they are willing to work hard and persevere.

■ Use the funds for the trade education and/or training as outlined in their essay.

■ Be willing to be featured in Countertops and Architectural Surfaces magazine within a year of receiving the scholarship and submit photos and written accounts of how funds are used.

Application materials will be reviewed and scored by the ISFA Board. The 2018 recipient will be notified on Aug. 3. Additionally, ISFA is sponsoring two vocational school students to attend its solid surface training class in San Antonio, Texas, on Sept. 11 to 13.

For more information, visit www.isfanow.org or email info@countertopresource.com

ISFA Once Again Teams Up with IWF to Put on Full-day Countertops Symposium

assessment tool that assists across the hire-to-retire life cycle with scientifically validated assessments to aid in hiring and retaining a productive workforce.

Jessica McNaughton, of Caragreen, will present “Innovative & Sustainable Surfaces: What You Need to Know.” More innovative and sustainable surfaces are entering the market. Specification of these products are also growing. Attendees will learn about these products, how they are specified and what certifications/regulations are required for commercial applications.

Mari Ivan and Brian Smith, of L.E. Smith, will present “Outsourcing Countertop Fabrication: When to Keep It in House and When to Call an Expert.” Architects and designers are adding more to Divisions 6 and 12. Those bidding on casework packages are also likely bidding on countertops, sills, walls and toilet partitions. Attendees will receive data points for determining when to complete these components in-house, and when to call on a specialized fabricator.

Chris Pappenfort, of Surface Menders, will talk about “Commercial Solid Surface Fabrication: Challenges & Solutions.” This will include trends, fabrication, installation and repair techniques, tips of the trade and major mistakes.

Piergiorgio Mazzetta, of Laminam, will cover “Surfaces Translated.” More surface options are available than ever, and continue to emerge. An overview of surface types will be presented, along with their properties, pros and cons, and the expertise/machinery required to fabricate them. Surfaces covered include laminate, granite, quartz, porcelain and sintered stone.

Sponsors will also give short presentations offering insight into trends, products and technology.

For more information or to sign up, visit www.iwfatlanta.com/Education/CTP.

Pre-IWF ISFA Networking Event

Hosted by Cosentino

All attendees of the ISFA Countertops & Architectural Surfaces Symposium as well as any interested surfacing fabricators are invited to attend ISFA’s Pre-IWF Networking Event. Interested parties will gather outside of the Atlanta Congress Center at approximately 5 p.m. and Cosentino will provide transportation to and from the Atlanta Congress Center to its Atlanta Cosentino Center. Cocktails and appetizers will be served, and a tour of the facility will be provided. There is no cost to attend.

To sign up or for more information email info@isfanow.org

THANKS TO OUR SPONSOR

Mike Nolan, left, training solid surface students at the former ISFA in-house training center in Utah.

ISFANews

Find

Great Educational Opportunities

at the 2018 ISFA Annual Conference

Come and join us for this great opportunity to improve your business and also enjoy yourself.

PRESENTING SPONSOR

Educational Presenters

Aaron Crowley

Aaron Crowley owns one of the highest rated stone fabrication companies in the country. Crowley’s Granite Concepts has earned the Angie’s List Super Service Award for the past 11 years by using the management technique Aaron developed and described in his book Less Chaos More Cash. His book shares the simple three-step process for effectively documenting and delegating critical work within a business so that the company can profitably keep its promises to the customer. He will be presenting “The MAP to Full Potential” and “Order Through PROcess.”

Ted Janusz

As a well-known presenter on business topics, Ted Janusz provides an interactive experience. He has also written for numerous well-known business publications. He has delighted audiences all over the country, helping attendees improve their businesses and develop key contacts. He will be presenting “Creating Strategic Relationships: Here and Now!”

ISFA recognizes that in the world we live in today, you can access education in the form of videos, webinars, online coursework from the convenience of your computer, tablet or even your phone. What you can’t readily access from your device is the education and knowledge when truly connecting via face-to-face discussions with a group of your peers. Join us in beautiful Cancun, Mexico, at the ISFA Annual Conference to network, participate in forwardthinking learning opportunities, and celebrate the growth and success of the surfacing industry. We assure you that we’ll allow you plenty of time to relax and enjoy the resort as well. Come celebrate with us this October!

YOUR CONFERENCE TICKET INCLUDES:

Three nights all-inclusive accommodations at the Hard Rock Hotel Cancun, the welcome reception, educational sessions, the ISFA Annual Meeting, the ISFA Awards Dinner, and airport transfers to and from the Hard Rock Hotel Cancun. You may register online for the event at www.isfanow.org or contact the ISFA office at (412) 487-3207 or email info@isfanow.org.

ISFANews

ISFA On Site Program Takes Training to Hawaii

Montage Décor Expands Services to Include Solid Surface Fabrication

ISFA continues to see high levels of demand for its ISFA On-Site Training program in which an ISFA-certified trainer travels to the trainee’s location to train a group of employees in bestpractice fabrication techniques. The most recent participation was Montage Décor in Waipahu, Hawaii, on the island of Oahu. While this was solid surface training, the ISFA On Site program also includes a quartz and stone fabrication version.

ISFA Trainer Chris Pappenfort traveled to Montage Décor for a five-day training program in which 23 employees of the company, including Owner Gavin Ishikawa, participated. The training was split up into a three-day hands-on training seminar for 12 of the employees and a two-day seminar that was more classroom time and demonstrations for 11 others.

Montage Décor is a general contracting company that has 26 employees (18 carpenters/masons and eight office staff, including its lead designer who has a doctorate’s degree in architecture and a draftsman with a master’s degree in mechanical engineering. The company works on projects from large to small, taking its customers from design all the way through construction completion.

As a growing construction company, the management felt it made a lot of sense to progress into not only better understanding solid surface products, but also be able to work with the material.

Project Manager Kris Kawamoto, who was among those trained, said, “Over the past couple of

years, we were spending about 8 percent of our gross revenues for materials, fabrication and installation of our projects. Because we have a skilled team of carpenters, we feel that selling LG HI-MACS and paying our guys to fabricate and install it, we’ll be putting about 5 percent of revenue back into Montage. And, it also gives us another avenue in case customers are only looking to redo their countertops or shower walls.”

In response to the training program, Kawamoto said, “We were very happy with Chris. The training program that he put the team through was very thorough and gave us a great understanding of the best practices for fabricating and installing solid surface. We are now working on projects, starting small and seeing how our guys handle themselves. So far they are doing great.”

Those interested in ISFA On-Site training can get more information by contacting Operations Manager Carol Wilhite at (412) 487-3207 or carol@isfanow.org.

Quote Countertops Now Offers Discounts to ISFA Members

Quote Countertops, a company that provides quoting software that offers customers the ability to create an accurate instant quote via any internet device, is now offering discounts to ISFA members. The program, which can be incorporated into a company’s website, in-home or in-store presentations, is available to ISFA members with a 20 percent discount on annual subscriptions or a 10 percent discount on monthly subscriptions. More information is available at the company’s website at www.quotecountertops.com.

This is just the first of many discounts that will be available to members with the upcoming launch of the ISFA Member Advantage Program.

ISFA Board of Directors

Kate Dillenburg President

Bisley Fabrication 700 Industrial St. Gresham, WI 54128 (715) 787-4410 kdillenburg@bisfab.com www.bisfab.com

Ryan Miller Immediate Past President VT Industries 1000 Industrial Park Holstein, IA 51025 (712) 368-4381, Ext. 236 RMiller@vtindustries.com www.vtindustries.com

Augie Chavez Vice President 4630 Sinclair Rd. San Antonio, TX 78222 (210) 227-3100 augie@geckosss.com www.geckosss.com

Matt Kraft Secretary Custom Marble Inc. 850 S. Mulberry Millstadt, IL 62260 (618) 476-7501 matt.kraft@custom marble.net www.custommarble.net

Mike Langenderfer Treasurer The Countertop Shop 9300 Airport Rd. Monclova, OH 43542 (419) 868-9101 mike@countertopshop.net www.countertopshop.net

Adam Albee Director Counter Culture 5012 Rentworth Dr. Lincoln, NE 68516 (500) 531-5078 adam@thetopculture.com www.thetopculture.com

Kelley Montana Director Humboldt Countertops & Surfacing 70 W. 4th St. Eureka, CA 95501 (707) 442-5918 kmontana@humtop.com www.humtop.com

Steve Stoddard Director Advanced Surfaces, Inc. 130 Plastics Rd. Corry, PA 16407 (814) 663-0369 sstoddard@advanced surfacespa.com www.advanced surfacespa.com

Jessica McNaughton Associate Member Representative CaraGreen 109A Brewer Ln. Carrboro, NC 27607 (919) 929-3009 Jessica@caragreen.com www.caragreen.com

Paul Max Le Pera Associate Member Representative Hirsch Glass Corp./ Spectrum Quartz 106 Melrich Rd. Cranbury, NJ 08512 (908) 358-5252 max@hirschglasscorp.com www.spectrumquartz.com

Jim Callaghan Associate Member Representative Gran Quartz 3950 Steve Reynolds Blvd. Norcross, GA 30093 (248) 660-391 callaghan@granquartz.com www.granquartz.com

ISFA PO Box 627 Ingomar, PA 15127 (412) 487-3207 www.isfanow.org

Executive Director Amy Miller (567) 239-2102 amym@isfanow.org

Communications Director

Kevin Cole

Magazine/Website Publisher & Editor (815) 721-1507 kevin@isfanow.org

Operations Manager

Carol Wilhite (412) 487-3207 carol@isfanow.org

Account Representative

Paul Wisnefski (262) 498-4184 wisnefski@sbcglobal.net

Program Coordinator

Amy Kyriazis (412) 487-3207 amy@isfanow.org

Solid Surface Fabrication Trainer

Chris Pappenfort (417) 598-2390 chris@isfanow.org

Quartz/Stone Fabrication Trainer

Fred Hueston (321) 514-6845 fred@isfanow.org

Fabricator Directory Fabricator Directory

Companies in blue are Certified Professionals. For more information on the ISFA Certified Professional Program, visit ISFAnow.org/certified-pro.html.

ALABAMA

Cutstone Co.

117 Cloverdale Dr. Alabaster, AL 35007

205-624-3538 www.cutstoneco.com

ALASKA

Cook Inlet Housing Authority 3510 Spenard Rd. Anchorage, AK 99503 907-793-3047

www.cookinlethousing.org

ARIZONA

Housewright Construction

P.O. Box 1541 Kodiak, AK 99615 907-539-2444

La Casa Bella Builders

401 N. Broad St. Globe, AZ 85501 928-425-2450

LCBbuilders.com

ARKANSAS

Qualserv

7400 S. 28th St. Ft. Smith, AR 72908

479-459-5892

www.qualservsolutions.com

CALIFORNIA

Fischer Tile & Marble 1800 23rd St. Sacramento, CA 95816 916-452-1426 www.fischertile.com

Humboldt Countertops & Surfacing

70 W. 4th St. Eureka, CA 95501 707-442-5918 www.humtop.com

The Countertop Factory 2470 E. Coronado St. Anaheim, CA 92806 562-944-2450 www.thecountertopfactory.net

DELAWARE

Troy Granite Inc. 711 Interchange Blvd. Newark, DE 19711 302-292-1750 www.troygranite.com

FLORIDA

Beverin Solid Surface 1108 Palmetto Ave. Lehigh Acres, FL 33972 239-368-9444 www.beverin.com

Delorie Countertops & Doors Inc.

2140 N.W. 18th St. Pompano Beach, FL 33069

954-970-7661 www.deloriectd.com

NSM Florida Enterprises, LLC

1050 Central Park Dr. Sanford, FL 32771

407-774-0676 www.nsmotif.com

Sterling Mfg.

8293 Consumer Circle Sarasota, FL 34240 941-955-8787 www.sterlingmfg.com

GEORGIA

Atlanta Kitchen Inc.

196 Rio Circle Decatur, GA 30030

404-378-3220

www.atlanta-kitchen.com

Counter Fitters LLC 1026 Lynes Ave. Savannah, GA 31415 912-231-0103

www.counterfitterssav.com

Countersync

2014 Westside Ct. Augusta, GA 30907

706-828-7544 www.countersync.net

Craftmark Solid Surfaces Inc. 2772 Simpson Circle Norcross, GA 30071 770-242-8469

craftmarkcountertops.com

Premier Surfaces

845 McFarland Pkwy. Alpharetta, GA 30004 678-614-7111 www.premiersurfaces.com

Stone Center 1325 Oakbrook Dr. Ste. C Norcross, GA 30093 770-446-5155 www.stonecenteratlanta.com

Top South 830 Pickens Industrial Dr. Marietta, GA 30062

770-422-4009 www.topsouth.com

HAWAII

Honolulu Tile & Marble Inc.

1602-B Auiki St. Honolulu, HI 96819

808-845-3775

Montage Decor LLC 94-117 Malakeke Place, Unit #102 Waipahu, HI 96797 808-200-7868

www.montage-decor.com

ILLINOIS

Custom Marble Inc. PO Box 306 Millstadt, IL 62260 618-476-1345 www.custommarble.net

Marble Works 1601 N. LA Fox South Elgin, IL 60177 874-742-9222 www.marble-works.com

New Age Surfaces 1237 Naperville Dr. Romeoville, IL 60446 630-226-0011

Pierce Laminated Products Inc. 2430 N. Court St. Rockford, IL 61103 815-968-9651 www.piercelaminated.com

Solid Surface Creations Inc. 403 S. Sycamore Villa Grove, IL 61956 217-832-8207 www.ssctops.com

Stalwart Systems 7797 N. Caldwell Ave. Niles, IL 60714 847-972-1193 www.stalwartsystemsusa.com

Stevens Industries Inc. 704 W. Main St. Teutopolis, IL 62427 217-857-7100 www.stevensind.com

WILCOR Solid Surface 2371 United Ln. Elk Grove Village, IL 60007 888-956-1001 www.wilcorusa.com

INDIANA

A. I. A. Countertops LLC 201 S. Huntington St. Syracuse, IN 46567 574-457-2018 www.aiacountertops.com

Bollock Enterprises LLC 900 Farabee Ct. Lafayette, IN 47905 765-448-6000 www.bollocktops.com

Hard Surface Fabrications Inc./Kormax 810 S. Beiger St. Mishawaka, IN 46544 574-259-4843

Laminated Tops of Central Indiana Inc. 711 E. Dillman Rd. Bloomington, IN 47401 812-824-6299 www.rakesolutions.com

IOWA

Solid Fabrications Inc. 2515 Murray St. Sioux City, IA 51111 712-255-5319 www.solidfab.com

Top Crafters 811 Iowa Ave. Marshalltown, IA 50158 641-752-2465

VT Industries 1000 Industrial Park Holstein, IA 51025 712-368-4381 www.vtindustries.com

KANSAS Parman Brothers LTD PO Box 7 Johnson, KS 67855 620-492-6882 www.parmanbrothersltd.com

Top Master Inc. 2844 Roe Ln. Kansas City, KS 66103 913-492-3030 www.top-master.com

KENTUCKY Granite America 1121 St. Louis Ave. Louisville, KY 40241 502-419-0713

Surfaces Unlimited Inc. 1272 Hwy. 490 E. Bernstadt, KY 40729 606-843-6891 www.surfaces-unlimited.com

MAINE

Bangor Wholesale Laminates

355 Target Industrial Circle Bangor, ME 04401 207-945-5928

Shad’s Custom Countertops Inc. 11 Collins Pond Rd. Windham, ME 04062 207-893-3445 www.getshad.com

MARYLAND

Carefree Kitchens Inc. 2910 Strickland St. Baltimore, MD 21223 410-233-4900 www.carefreeindustries.com

Fabricator Directory

Creative Surface Interiors Inc.

8393 Ardwick Ardmore Rd. Landover, MD 20785

301-386-4654

www.creativesurfaceinteriors.net

SolidTops LLC

505 South St. Easton, MD 21601 410-819-0770

www.solidtops.com

MASSACHUSETTS

Jack’s Custom Woodworking/ JCW Countertops 3 Aberjona Dr. Woburn, MA 01801 781-935-1907 www.jcwcountertops.com

Sterling Surfaces

76 Leominster Rd. Sterling, MA 01564 978-422-3321 www.sterlingsurfaces.com

Sterling-Miller Designs Inc.

1079 N. Montello St. Brockton, MA 02301 508-894-6999 www.sterlingmillerdesigns.com

TWD Surfaces

75 Hale St. Bridgewater, MA 02324 508-279-2650 www.twdsurfaces.com

MICHIGAN

Blasius Inc.

7343 Buell Rd.  Vassar, MI 48768 989-871-5000 www.blasiusinc.com

Innovative Surface Works 12855 Fairlane St. Livonia, MI 48150 734-261-3010 www.innovativesurfaceworks.com

Paxton Countertops & Showers PO Box 174 Grand Ledge, MI 48837 517-719-0146 www.paxtonsurfaces.com

MINNESOTA

Innovative Surfaces Inc. 515 Spiral Blvd. Hastings, MN 55033 651-437-1004

The Pinske Edge

119 Main St. Plato, MN 55370 320-238-2196 www.pinske-edge.com

MISSISSIPPI

Alexander Counterwrights

3803 Old Mobile Ave. Pascagoula, MS 39581 228-938-6484 www.alexandercounter wrights.com

MISSOURI

Surface Menders

32 Clipper Ln. Kimberling City, MO 65686 417-598-2390 www.surfacemend.com

MONTANA

Jim Shreve PO Box 721 Florence, MT 59833

406-880-3566

WoodCo LLC PO Box 30254 Billings, MT 59107 406-259-5177 www.woodcollc.com

NEBRASKA

Counter Culture

5012 Rentworth Dr. Lincoln, NE 68516 500-531-5078 www.thetopculture.com

NEVADA

Carpenters Int’l. Training Fund 6801 Placid St. Las Vegas, NV 89119 702-938-1111

NEW JERSEY

Marvic Corp. 2450 Lorio St. Union, NJ 07083 908-686-4340 www.countertopsofnj.com

Spaulding Fabricators Inc. 1136 Industrial Pkwy. Brick, NJ 08724 732-840-4433 www.spauldingfabricators.com

NEW MEXICO

Creative Countertops & More

7908 Ranchitos Loop N.E. Albuquerque, NM 87113 505-814-5354 www.creativecountertops andmore.com

Jaynes Structures

2906 Broadway N.E. Albuquerque, NM 87107 505-344-8589 www.jaynescorp.com

OGB Architectural Millwork 3711 Paseo del Norte Albuquerque, NM 87113 505-998-0000 www.ogb-am.com

NEW YORK

Marker Systems Inc. 940 River Rd. North Tonawanda, NY 14120 716-695-1102

Modern Home Distributing PO Box 395 Nunda, NY 14517 585-468-2523

Penn Fabricators Inc.

Northeast Quartz Inc. 30 Platinum Ct. Medford, NY 11763 631-205-0282

www.pennforcorian.com

NORTH CAROLINA

Atlantic Countertops

4250 Old Wake Forrest Rd. Raleigh, NC 27613

919-981-0163

www.atlanticcountertops.com

BloomDay Granite & Marble

3810 Indiana Ave. Winston-Salem, NC 27105 336-414-0842

www.bloomdaygranite.com

Carolina Custom Surfaces 100 Landmark Dr. Greensboro, NC 27409 336-215-5518 www.carolinacustom surfaces.com

Majestic Kitchen & Bath

104 Jeffrey Way Youngsville, NC 27596 919-376-5941 www.gomajestic.com

Metro Woodcrafters of NC, Inc. PO Box 669488 Charlotte, NC 282-9488 704-394-9622 www.metrowoodcrafter.com

Onslow Stoneworks 1661 Hwy. 58 PO Box 1239 Swansboro, NC 28584 252-393-2457 www.onslowstoneworks.com

ROCKin’teriors

230 Hampton Woods Ln. Ste. 100 Raleigh, NC 27607 919-577-0207 www.rockinteriors.com

Stoneworks

18623 Northline Dr. Cornelius, NC 28031 704-936-8340 www.stoneworksltd.com

OHIO

Bertke Countertops 9355 Amsterdam Rd. Anna, OH 45302 937-538-7024

Cutting Edge Countertops Inc. 1300 Flagship Dr. Perrysburg, OH 43551 419-873-9500 www.cectops.com

L. E. Smith Co. 1030 E. Wilson St. Bryan, OH 43506 888-537-6484 www.lesmith.com

Laminate Shop, Inc. PO Box 1218 Marietta, OH 45750 740-749-3536

The Countertop Shop LTD 9300 Airport Rd. Monclova, OH 43542 419-868-9101

www.countertopshop.net

Top Advantage Surfaces Inc. 12989 Market Ave. N. Hartville, OH 44632 330-877-2138

www.topadvantage.com

Top Shelf Laminated Products 400 Dietz Rd. Warren, OH 44483 330-393-1289

Tower Industries 2101 Ninth St. S.W. Massillon, OH 44647 330-837-2216 www.towersurfaces.com

OREGON

Crowley’s Granite & Quartz

10100 S.W. Herman Rd. Tualatin, OR 97062 503-850-2496

Duda Consulting

3601 Southwest River Pkwy. Unit #2102

Portland, OR 97239 503-949-7738

www.dudaconsulting.com

Precision Countertops Inc. PO Box 387

Wilsonville, OR 97070 503-692-6660

www.precisioncountertops.com

Satis&fy

3550 N.W. 215th Ave. Hillsboro, OR 97124 971-570-9800

www.satis-fy.com

Companies in blue are Certified Professionals. For more information on the ISFA Certified Professional Program, visit ISFAnow.org/certified-pro.html.

PENNSYLVANIA

A.S.S.T.

350 South St. McSherrystown, PA 17344

717-630-1251

www.asst.com

Advanced Surfaces Inc.

130 Plastics Rd. Corry, PA 16407

814-663-0369

Eurofins Lancaster Laboratories

2425 New Holland Pike Lancaster, PA 17601

717-656-2300

Harrisburg

Troy Granite

3617 Simpson Ferry Rd. Camp Hill, PA 17011 717-918-3315

www.troygranite.com

Indoor City Granite and marble 1284 Loop Rd. Lancaster, PA 17601 717-368-5604

www.indoorcity.com

Kauffman Kitchens

270 Commerce Dr. New Holland, PA 17557

717-355-9906

www.kauffmankitchen.com

Kramer’s Fabrications Inc.

PO Box 41 Bernville, PA 19506

610-488-6213

www.kramershowerbases.com

Pence Countertops Inc. 124 Ellis Woods Rd. Pottstown, PA 19465 610-326-6609

www.pencecountertops.com

Pittsburgh Troy Granite 1060 484 Lowries Run Rd. Pittsburgh, PA 15237 412-446-1060

www.troygranite.com

RHODE ISLAND

Allied Floor Covering, Inc.

325 Main Rd. Tiverton, RI 02878

401-624-4477

www.alliedfloorcovver inginc.com

SOUTH CAROLINA

Solid Products

109 Lazenby Dr. Ft. Mill, SC 29715

704-236-9796

www.solidproducts.biz

SOUTH DAKOTA

DFC-Dakota Fixture & Cabinet Co. 45753 237th St. Madison, SD 57042

605-256-3707

www.soliddfc.com

TENNESSEE

Alexander Brothers

Tile & Marble Inc.

1446 S. Cooper St. Ste. 101 Memphis, TN 38114

901-278-9626

www.alexandermarble andgranite.com

Countertops of Memphis

301 W. Olive Ave. Memphis TN 38106

901-602-7115

www.countertopsofmemphis.com

Creative Countertop Solutions Inc.

919 4th Ave. S. Nashville, TN 37210

615-915-0718

www.creativecountersolutions.com

TEXAS

Classic Counter Tops

2325 Executive Dr. Garland, TX 75041 972-840-1234

Counterscapes, Inc. 2228 Deerbrook Dr. Tyler, TX 75703 903-581-5676

www.counterscapes.com

Countertop Solutions LLC PO Box 82087 Houston, TX 77282 713-204-0080

Finishes Etc.

19530 FM 362 Waller, TX 77484 936-372-1670 www.finishesetc.net

Dirk Foster 921 Morton St Mineral Wells, TX 76067 206-898-8163

Gecko Solid Surface Solutions

4630 Sinclair Rd. San Antonio, TX 78222 210-227-3100 www.geckosss.com

W.R. Watson Inc. 12902 Mula Ln. Stafford, TX 77477 281-495-3664 www.wrwatson.com

UTAH

Plastic Specialties Inc. 1640 S. Redwood Rd. Salt Lake City, UT 84104 801-746-1212

www.psitops.com

Utah Kitchen and Bath 2098 E. 2250 N. Layton, UT 84040 801-814-8847

www.utahkitchenandbath.com

VERMONT

Vermont Solid Surface PO Box 602 852 Portland St. St. Johnsbury, VT 05819 802-535-4986 www.vermontsolidsurface.com

VIRGINIA

Ellis Page Company, LLC 10481 Colonel Ct. Manassas, Va 20110 703-346-9404 www.ellispageco.com

Metro Stone Works LLC 9115 Digital Dr. Unit 12 Manassas Park, VA 20111 703-396-866 www.metrostoneworks.com

Mid Atlantic Surfaces 2559 Turkey Creek Rd. Oilville, VA 23129 804-798-7462 www.midatlanticsurfaces.com

Surface Link Corp. 4200 Lafayette Center Dr. Ste. A Chantilly, VA 20151 301-482-1717 www.surfacelinkcorp.com

TRINDCO

1004 Obici Industrial Blvd. Suffolk, VA 23434 757-539-0262 www.trindco.com

WASHINGTON

FloForm Countertops 22445 76th Ave. S. Kent, WA 98032 253-639-4567 www.floform.com

King County Library System 960 Newport Way N.W. Issaqua, WA 98027 425-369-3300 www.kcls.org

WISCONSIN

ACS INT’L. 1478 Turnberry Circle Oconomowoc, WI 53066 520-395-7534 www.acstone.com

Bisley Fabrication Inc. 700 Industrial St. Gresham, WI 54128 00-424-7539 www.bisleyfabrication.com

McDermott Top Shop LLC

200 A Main St. Sullivan, WI 53178 262-593-2456

Spectrum Surfaces Inc. 812 Marquis Way Green Bay, WI 54304 920-337-6575

ARUBA

Office Systems Aruba Frankrijkstraat 10 Oranjestad Aruba 011-297-583-8373 www.officesystemsaruba.com

AUSTRALIA

Asian Solid Surface 40 Day Dr. Pasadena, South Australia 5042 Australia 040-571-3865

BARBADOS

In-Counter, Inc. 27 Lodge Terrace St. Michaels BB12001 Barbados 246-253-3440

CANADA

Colonial Countertops Ltd. 609 Alpha St. Victoria, BC V8Z 1B2 Canada 250-383-1926 http://colonialcountertops.com

Coni-Marble Mfg. Inc. PO Box 40 99 Harrison St. Thorndale, ON N0M 2P0 Canada 519-461-0100

Elite Food Equipment 4 Fielding Ct. Ajax, ON L14W5 Canada

FloForm Countertops 125 Hamelin St. Winnipeg, MB R3T 3Z1 Canada 204-474-2334 www.floform.com

FloForm Countertops 10-710 Cynthia St. Saskatoon, SK S7l 6A2 Canada 306-665-7733 www.floform.com

FloForm Countertops 7630 Yellowhead Trail Edmonton, AB T5B 1G3 Canada 780-474-7999 www.floform.com

Granit Design 77 Industrielle Stanstead, QC J0B 3E0 Canada 819-564-7111 www.granitdesign.com

PF Custom Countertops Ltd.

14017 174 St. N.W. Edmonton, AB T5S 1H1 Canada

780-484-0831 www.pfcustom countertops.com

Shape Industries

10 McPhillips St. Winnipeg, MB R3E2J7 Canada 204-947-0409 www.shapeinc.com

Summum Granit Inc.

460 Principale St. Saint-Sebastien, QC G0Y 1M0 Canada 819-625-2333 www.summumgranit.com

FRANCE

CREA Diffusion

ZA Le Cheval Blanc Solgne F-57420 France 38-764-6923 www.crea-diffusion.com

INDIA

Infini Hybrid Pvt Ltd

904, Bwing, Kanakia Western Edge II, Western Highway Borivali East Mumbia 400066 Maharashtra India +91-966-464-1442 www.infinihybrid.com

ITALY

Legnopan SPA

(Starkryl Solid Surface) Via Dell’Industria 13-15 Piovene Rocchette, VI, 36013 Italy 39-0445-551500 www.legnopan.com

MEXICO

INDEKO

Boulevard de los Charros 1500 Col. Belenes Ind. Nte. Zapopan, Jalisco Mexico 45150 52-3310287863 www.indeko.com.mx

RUSSIA

AKRILIKA HOLDING

Svobody St. 29 Moscow Russia 125362 +7(495)782-84-75 http://akrilika.com/en

ARTCOR

Presnenskiy Val Str. 27 Bld. 18-19 Moscow Russia +7-485-657-8578 www.artcor.ru

UNITED ARAB EMIRATES

Bond Interiors PO Box 15758

Dubai

U.A.E. 04 2711727, 06 5343222 www.bondinteriors.com

UNITED KINGDOM Interfab LTD Unit 9 Willersey Business Park Willersey, Nr. Broadway Worcestershire WR12 7RR United Kingdom 441-386-858100 www.interfab.co.uk

Sheridan Fabrications Limited

New Sheridan House, Don Pedro Ave. Normanton, West Yorkshire WF6 1TD United Kingdom 448-456-182800 www.sheridan-uk.com

Product News

Antolini Adds to Exclusive Collection

Antolini introduced three designs to its Exclusive Collection. These three new warm and serene accented stones present a refined and stunning atmosphere suitable for fine interior environments. Oyster White, Dover White and Oyster Quartz are designed to draw the viewer into the color contrasts of their solid backgrounds, from which the array of colors within them flourishes. Each stone has a delicate yet alluringly polished look.

For more info, go to isfanow.org/info and list RS #30

BLANCO Expands Fireclay Sink Collection

BLANCO introduced the CERANA® II Fireclay Apron Front Sink that is designed for durability and versatility using artisan hand-finishing techniques and high-firing temperatures. The CERANA II’s reversible design features two different corner styles allowing for a choice of contemporary or traditional décor applications. The sink has an ultra-durable gloss surface and includes a stainless steel bottom sink grid. The new sink is available in both 30- and 33-in. single bowls with White and Biscuit color options. It has a center drain location and a limited lifetime warranty. Additional accessories including a 3-in-1 Basket Strainer are sold separately. For more info, go to isfanow.org/info and list RS #31

HanStone

Introduces Boutique Collection

Hanwha Surfaces, the American subsidiary of the international conglomerate Hanwha L&C, released five new colors of HanStone Quartz as part of its Boutique Collection. Inspired

by the world of fashion and luxurious North America’s locales, the new collection ranges from soft whites to subtle gray tones with long wispy veins and movement. It consists of five fresh colors: Chantilly, which is lace-like with feathery charcoal veins set against a crisp white background; Montauk, which has a soft pearl undertone elevated with sandy dappling and an ivory pattern; Monterey, which takes inspiration from California’s central coast, and has a soft gray base anchored by darker gray veining and contrasting white wispy marbling; Soho, which is inspired by one of lower Manhattan’s trendiest neighborhoods and its fashion and features a smoky white base with pewter and brown veining; and Yorkville, which is inspired by the fashionable Toronto neighborhood of the same name and has subtle gray movement and a soft cream base.

For more info, go to isfanow.org/info and list RS #32

Federal Brace Offers New Countertop Support Finishes

To meet increased demand for variety, Federal Brace put out new finishes for several of its products. The Arrowwood and Brunswick LowProfile Countertop Supports were both released in a matte black powder coat. Additionally, the Liberty Hidden Countertop Brace, previously available only in raw steel, is now being offered in a matte white powder coat. All three designs come in a variety of sizes, from 8 in. up to 24 in., in order to support countertop overhangs and shelves of various lengths. These low-

profile supports offered by the company can be used for overhangs, wall hung counters or shelving, remaining decorative while staying out of the way of knees and bar stools. This makes them suitable for breakfast areas, bars or any entertainment area. Generally having a ¼-in. thickness, these gusseted braces can hold up to 500 lbs. per brace. The hidden supports, such as the Liberty, are used on countertop applications and drilled into the cabinetry substrate to remain completely hidden in spite of supporting up to 375 lbs. per brace. Having more finish offerings will not only increase the options available to customers, but also allow for greater variety of interior styling for designers.

Wilsonart Launches New Quartz, Solid Surface and Laminate Designs

Wilsonart introduced new laminate, quartz and solid surface designs. The company launched Blurred Lines, a new laminate collection that not only blurs the lines between warm and cool color tones, but also utilizes the company’s exclusive Soft Silk finish. Additionally, it now offers 12 new laminate designs that feature depth and realism with looks ranging from wood-like laminates to abstract painterly patterns. Each design is crafted to encourage sensory interaction within the space where the surfaces reside.

Also introduced were 10 new quartz and seven new solid surface designs that mimic nature’s beauty and are suitable in both home and commercial settings. The new surface designs tap into the color trends of warm and cool whites, grays and neutrals, but also take advantage of the resurgence of classic black stone. Several of the new quartz “inspired-bynature” veining patterns were created through robotic technology.

For

Tresco Lighting Introduces SNAP Tile LED Panels

Customized lighting solutions are just a snap away with the Tresco Lighting’s new SNAP Panels that are suitable for backlighting translucent versions of solid surface and quartz as well as onyx and other natural stones. Sold in 12- by 12-in. squares, the razor-thin panels can be snapped down to 3- by 3-in. squares and connected back into any configuration, creating custom sizes with complete light uniformity.

Just 2 in. of separation is required between SNAP Panels and backlit surfaces. Plastic clips and screws are included with each panel for mounting purposes. Panel squares are tileable using the company’s simple connectors that require no soldering.

For more info, go to isfanow.org/info and list RS #35

Neolith Presents New Formats and Finishes in 20mm Thicknesses

Neolith, manufactured by TheSize, expanded

its 20mm (¾-in.) range of premium sintered stone surfacing products with new formats and finishes to open design possibilities for highend commercial and residential applications. Inspired by a growing demand among designers and specifiers for thicker kitchen worktops, bathroom counters and flooring, Neolith added 13 popular patterns to its 20mm catalogue, including: Iron Grey, Iron Moss, Cement, Barro, Pulpis, Aspen Grey and Arctic White NanoTech. With these new introductions, the Neolith 20mm range is now available on 18 different models, offering a greater degree of creative possibilities within kitchen and bathroom environments. All of Neolith’s colors, finishes and sizes are hygienic, impervious to chemicals and resistant to staining, scratching, direct heat, UV-ray fading and general wear, reports the company. The all-natural material is also said to be lightweight and easy to install, making it what the company refers to as a sustainable solution suitable for virtually

Product News

every indoor and outdoor surface. Neolith now offers more than 56 different designs across its seven collections—in multiple finishes and thicknesses—providing specifiers with a broader range of design possibilities.

For more info, go to isfanow.org/info and list RS #36

Caesarstone Unveils Three New Quartz Colors

Caesarstone unveiled a trio of white quartz surface colors that are now part of the product’s lineup. The varying white tones include tactile finishes and aim to add depth to surfaces. Providing durability, these new colors are suitable for both residential and commercial designs. The new colors include: Cloudburst Concrete, which delivers a tactile effect of a concrete-like feel, has a white-on-white tonal cloud-like patina with a low-reflective surface; Frozen Terra, which has a classic, neutral-colored white base that is embellished by glimmers of black basalt and translucent gray quartz and fuses the playfulness of terrazzo with the robustness of concrete; and Intense White, a petite design that is inspired by and features a bright white base and a lightly textured concrete finish that adds depth and interest. Caesarstone surfaces are nonporous, durable, mold- and mildew-resistant, and scratch-, stain- and heat-resistant.

For more info, go to isfanow.org/info and list RS #37

Festool Updates CT Dust Extractor Line

Festool introduced several newly updated models of its CT Dust Extractor product line, which feature smooth suction hoses, optimized SYS-Docks with cord holders, T-LOC function and optional Bluetooth connectivity with remote controls. Many of the company’s existing CT models can also be retrofitted with the Bluetooth modules and remote starters as

well as the new smooth hoses, which can be used with almost the entire CT product line. The smooth suction hose and optimized SYS-Dock with cord holder and T-LOC function work for conveniently connecting SYSTAINERs to the mobile dust extractors. The new suction hose is better for sliding over edges, improved handling and a longer service life. New CLEANTEC extraction sleeves help to ensure secure fits on the tool. The CT 26, CT 36, CT 36 AC and CT 48 can be individually retrofitted with a Bluetooth module for operation via a remote control on the suction hose or a Bluetooth battery pack when working with Festool cordless tools. The optional Bluetooth modules and remote controllers now enable fabricators to benefit from the company’s virtually dust-free system when working with its cordless products, as well. It is suitable for occasional cleaning tasks without having to change the CT Dust Extractor from AUTO to MANUAL mode. The CT Dust Extractors can be started with the remote control directly on the suction hoses. The Bluetooth modules communicate with Festool Bluetooth battery packs. The CT Dust Extractors are started automatically when the cordless tools are switched on.

Surfaces LLC. The launch consists of Honey Onyx and Whimsy. Whimsy is part of the new Whimsy Design Series from Studio Collection’s Chromatix™ program. The two colors join more than 40 standard colors, patterns and designs offered by the Studio Collection. While the Studio Collection is primarily used in architectural and design applications within hospitality, retail, education, healthcare and commercial industries, it is suitable for residential applications as well. The benefits include translucent capabilities, inconspicuous seams, no porosity, readily repairability and thermoformability for curved and custom applications.

For more info, go to isfanow.org/info and list RS #39

For more info, go to isfanow.org/info and list RS #38

Aristech Surfaces Releases New Studio Collection Colors

Two new colors of Studio Collection Design Resin surfacing were released by Aristech

Carbon Fiber Rodding Bars are WEHA’s latest technology in fiberglass rodding for granite and other natural stones, as well as quartz and engineered stones for countertop applications. The rodding bars are available pre-cut in 4-ft.-long bundles of 100. The 48-in. length of the bars allows them to extend past any sink. They can be cut with a grinder or bolt cutters to the length needed and glued in place. The bars are made with a high concentration of fiberglass strands throughout the entire profile, increasing the strength of the rods. Additionally, the company added a top and bottom layer of high-tensile strength carbon to further increase durability.

For more info, go to isfanow.org/info and list RS #40

Ad Index Classifieds

From the President

From the Desk of Kate Dillenburg, ISFA President

Embracing Change

As winter changes to spring I am reminded of the how much change occurs around us every day. As business owners we are faced with change daily. It seems that as soon as I think I have something figured out something else changes. It is like a never-ending game of whack-a-mole. The constant changes used to drive me nuts and keep me up at night, until I decided to embrace change. I now find challenge and fun in the chaos of daily changes and it has made an entire world of difference.

I found when we created a culture of change in our company that we became more successful, less stressed and more excited to take on the next challenge. We have been working it into the culture of our fabrication business. Sometimes the things we try work and other times they don’t. We don’t stress about it anymore. We chalk our failures up to learning experiences and just move ahead.

I now look forward to the projects that are different. I get excited about when a customer calls and wants to know if we can make a custom bowl or asks if we can use a product in a new way. In the past we simply made countertops. Countertops worked and making them paid the bills, but it didn’t get me excited to come to work every day.

As we learned to embrace the unknown and take on the different projects, we all started to get excited about what we were creating for customers. We also started to attract new, young talent to our business because we were doing something different and exciting. My employees started to refer their friends and acquaintances to apply for positions within our company. As such, we have worked it into our program from the very beginning. We make it a point to talk about change and continuous

improvement as soon as we interview someone. We let potential employees know that we are serious about change and we try new things.

Hiring new talent can be a struggle, but with our acceptance of change, we have also worked at changing our approach to how we attract and retain employees. There are a lot of non-traditional things that are done at our business that have served us pretty well.

For instance, we have moved to a four-day work week for installers and fabricators. We market that we have three-day weekends, and several holiday weekends turn into four-day weekends. This can be very attractive to both new employees and seasoned professionals alike. We also focus on demographics that large employers pass over, such as young people with no construction experience. Embracing a younger, less-experienced workforce as our future has increased our chances at filling positions, but we have also made changes so that it does not damage our reputation or lose us money.

We have worked on our fabrication processes to make them as simple as possible, which allows us to make new less experienced people productive and profitable very quickly. We are continuously looking for new approaches to fabrication to make us more efficient. Making these changes can be scary and when you are facing them, the consequences can be unknown, but overall, we have found that embracing these types of changes helps us to stay competitive in our market. Without a large enough workforce, we aren’t going to get ahead anyway, so it makes sense to look at the alternatives and take a calculated plunge.

In the end, jumping off the cliff and changing our company culture from a stagnate organization to an ever-changing and evolving business has made our company not only more successful, but also more profitable. It was and still can be scary on occasion. Telling a customer that we can do something that we haven’t ever done before can be daunting at times, but it can also be a lot of fun and mentally satisfying, while also being monetarily gratifying. The sense of accomplishment that comes when you finally figure out how to create something is a very rewarding thing.

Plus, we have a whole network of fabricators to rely on in the form of other ISFA members who can offer suggestions to help us make positive moves. Some of them may have already figured out how to do something that we have never tried before and they are willing to assist and offer advice and insight, when called upon. Of course, that makes it a little easier to embrace this kind of change. And, as I wrote about in my last editorial, you can get involved just as our company did and benefit from that same network of expertise.

Change is how the world operates. Just look around you. There’s no denying it, and the pace of change is getting faster. Things will change, whether you want them to or not. The question is will you be left behind, or will you embrace the change and use it to your advantage?

See you soon,

Kate Dillenburg, ISFA President kdillenburg@bisfab.com