FACULTY RESEARCH

Dr. Nicole Melton and PhD candidate Risa Isard hosted a panel on Improving Equity for Women in Sports Media at SXSW, featuring ESPN analyst Monica McNutt, ESPN/Walt Disney Company executive Max Kelley, and historian and podcast host Dr. Amira Rose Davis. This panel was part of McCormack’s partnership with Wasserman’s The Collective, whose goal is to create change for women through unique insights, strategies, and ideas.

Professor Steve McKelvey collaborated with University of Louisville colleague Anita Moorman in presenting their research paper titled “Trademark Dress Infringement and the Use of University Color Schemes in

NIL Activities: An evolving and unexplored marketplace” at the Sport and Recreation Law Association Conference in Atlanta.

Research from the Know Rivalry Project, co-founded by Dr. David Tyler and Dr. Joe Cobbs (Northern Kentucky University), was the premise for the documentary film RIVALS, which debuted in November of 2022. RIVALS dives deep into the college football rivalry between Ohio State and Michigan as a case study, exploring the concept of rivalry and the psychology behind it. Academy Award winner J.K Simmons narrates the film, introducing the audience to the ingredients of a rivalry that are based on Tyler’s and Cobbs’ research.

Dr. Yiran Su served as the lead guest editor for a special issue of the International Journal of Sports Marketing and Scholarship focused on “An Imaged Wonderland or a Near Reality: Web 3.0, Metaverse, NFTs and Sport Business.” The special issue addresses the latest technology developments in sports business, to be published in the fall of 2023. Su also published six papers and one book chapter in 2022.

Dr. Katie Sveinson (left) had eight publications accepted or published in print in 2022, with six appearing in premier journals. These publications touched on topics that included gendered marketing messages of sport team licensed merchandise, family-friendly sport spectatorship, athlete personal brand management during a time of crisis, and gender inequity in sport through women’s invisible labor. Sveinson collaborated with fellow McCormack faculty Dr. Elizabeth Delia (right) and Dr. Nicole Melton to co-author a publication on the lack of diversity in sport consumer research behavior.