NEW MCCORMACK FACULTY

The McCormack Department of Sport Management welcomed two new faculty members this past fall. Yiran Su and Katie Sveinson both joined the department as assistant professors. Su teaches graduate-level Sport Marketing and Sport Analytics at the undergraduate level, and Sveinson teaches Sport Policy and Sport Marketing at the undergraduate level.

Yiran Su

Yiran Su received her PhD in business administration and management from the Fox School of Business at Temple University, a master’s degree in project management from the University of Sydney, and a bachelor’s degree in sport and leisure management from La Trobe University in Melbourne.

Su also has an MS in artificial intelligence from the University of Georgia, and her scholarly research examines technology and social media through the prism of sport consumer behavior.

Katie Sveinson

With a PhD, master’s degree, and bachelor’s degree from the University of Regina in Canada, Katie Sveinson focuses her research on understanding how gender impacts the sport fan experience. Her research has explored the experience of women fans, sport fan apparel for women, and successes and failures of marketing to women and girls as sport fans.