CURRENT PROMOTIONAL ACTIVITIES As part of the Inditex business model, Oysho does not spend money on print advertising campaigns. However, they do rely on unique promotional activities to boost consumer engagement and build brand awareness. Some of these strategies include hosting events, contests, and coming up with exciting promotions for their loyal customer base. In addition, Oysho excels in communicating with the millennial customer through social media by incorporating consumer involvement techniques for each of their platforms, thus strengthening their customer interaction.
Oysho Jazz You The first international jazz festival dedicated to female voices. Oysho gave away 10 pairs of tickets and a trip for two to attend the event. In order to enter the contest the participant had to:
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Follow @Oysho on Instagram
Post a photo of this unforgettable memory with the hashtag #OyshoJazz
Mention who you would like to attend the concert with
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