CREATIVE PORTFOLIO
My name is Isabella Wagner and I am a recent graduate from the University of Florida with a Bachelor of Science in Public Relations and a minor in French and Francophone studies.
As a social media professional, I have a keen eye for balancing creativity with strategic objectives. I strive to enhance engagement and generate captivating content across social media platforms. By leveraging my creative skills and expertise in social media, I am determined to develop compelling posts that resonate with audiences and elevate brand awareness.
Social Media Internship
Educate on the importance behind the two core issues: sustainability and skincare
@boonidoon
Booni doon is a zero-waste skincare company. Some of their sustainable practices include vegan + no animal byproducts, 100% plastic-free, free of harmful chemicals and recyclable + reusable packaging.
Highlight the benefits and ingredients of the products
Understanding sustainability journeys and building a community around the brand
The look and feel of booni doon, and what it s like to live a minimal waste lifestyle
Why these products being sold and where the motivation is rooted
MY WORK.
INSTAGRAM
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MY WORK.
@boonidoon
Video themes included sustainability and environment, skincare products, skincare ingredients, packaging design, how to live with minimal waste, what makes us different, reviews, environmental activism and tutorials.
TIKTOK
Leasing and Marketing Assistant
Used social media advertising on Instagram, Facebook and TikTok to reach potential leases in the area
MY WORK.
Offered virtual tours through Zoom and Instagram Live for those who were not able to tour in-person
Hosted campus events with food, beverages, merchandise and flyers
Coordinated brand collaborations with various companies including local businesses, Lululemon and Celsius
Promoted referral programs to current and future leases to increase lease contracts
The Griffin Gainesville is a new Student Housing Community built for University of Florida Students. Our goal was to increase awareness of the new apartment complex through oncampus and social media marketing. I managed Instagram and TikTok from September 2021 to April 2022
. INSTAGRAM
@griffingainesville
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MARKETINGTACTICS
MY WORK.
@griffingnv
Video themes included highlighting the amenities, showcasing the construction process of the apartments, introducing the staff, highlighting promotions and deals and relating the apartment complex to trending sounds.
TIKTOK
Public Relations & Social Media Internship
Shot behind-the-scenes content from client photoshoots, grand openings and celebrity and influencer appearances Compiled and edited monthly press reports, drafted and edited press releases, newsletters, and media materials, and built and maintained media lists Pitched, filmed and curated content for our Tik Tok account while also learning and helping tp posting content for our client’s social media pages Conducted extensive editorial research on food and beverage, hospitality, nightlife, health and wellness content 02 01 03 RESPONSIBILITIES 04
PUBLICRELATIONS
MY WORK.
CLIPPING
MEDIA ALERT
MY WORK.
@alchemyagency
Video themes were inspired by upcoming events including restaurant openings and behind the scene photoshoots.
TIKTOK
In-class Campaign
SWIM
HÜLYASWIM
PROBLEM STATEMENT
Hülya is presently positioned to appeal to a millennial audience with disposable income; there are great opportunities to gain Generation Z customers through college campus collaborations, social media efforts and promoting sustainable shopping.
To increase awareness of the brand Hülya Swim among college students between 18 and 24.
To establish brand dominance in the sustainable swimwear industry and become the primary swimwear and apparel choice among the college student demographic.
Boost brand engagement both online and inperson through social media and pop-up efforts.
Advertising Media
Instagram, Facebook and TikTok posts
Press Releases
IMCTACTICS 02 01 03
IMCOBJECTIVES
EXAMPLESOCIALPOST
hulyaswim
hulyaswim
@HULYASWIM
hulyaswim Spring break s near Get ready for #SustainableSprngBreak
Comment below how you pan on staying sustainabe ths sprng break ⬇
hulyaswim GIVEAWAY TME!
We wi l be giv ng away one FREE bikini
To enter:
1 Fo ow @hulyaswim
2 L ke this post
3 Comment your spring break squad
For an extra entry share th s post to your story and tag us!
The g veaway wi l c ose on Apri 28th and the winner wi l be annoucned on Apr l 29th
Here are two example Instagram posts, one being a regular daily post and the other a giveaway post. The regular post encourages engagement and community building, and in this case, around sustainable living. The giveaway post attracts attention, incentivizes engagement, and can help reach new followers.
GIVEAWAY
THANKYOU! LETS CONNECT! isabellawagner103@gmail.com (786) 202 3807 https://www.linkedin.com/in/isabella-wagner-6181091ab/