GUCCI BRAND REPORT

REFERENCE/BIBLIOGRAPHY Alfred Tong (2013) – Sixty Years of the Gucci Loafer http://www.telegraph.co.uk/men/fashion-and-style/10421130/Sixty-years-of-the-Gucci-loafer.html BOF Team (2018) – Gucci or Balenciaga: Which Was The Hottest Fashion Brand in 2017? https://www.businessoffashion.com/articles/sponsored-feature/the-hottest-brands-in-2017-gucci-vs-balenciaga Emily Farra (2017) – The Humane Society’s Fashion Policy Leaders Tells Us Why Gucci’s Fur-free Decision Changes Everything https://www.vogue.com/article/humane-society-pj-smith-interview-gucci-fur-free Forbes: The World’s Most Valuable Brands https://www.forbes.com/companies/gucci/ GucciGram http://digital.gucci.com/gucci-gram/p/34 Hitesh Bhasin (Dec 31 2017) – Marketing mix of Gucci – Gucci Marketing Mix https://www.marketing91.com/marketing-mix-of-gucci/ Isabella Silvers (5th April 2016) – Why Gucci Is the Ultimate In Gender Neutral Fashion http://www.instyle.co.uk/fashion/trends/gucci-gender-neutral Ira Solomatina (2016) – Why Tom Fords Tenure at Gucci was so Memorable. http://www.sleek-mag.com/2016/08/31/why-tom-fords-tenure-at-gucci-was-so-memorable/ Maria Stella Perno (2016) – Gucci: The Evolution of a Model, From Frida Giannini to Alessandro Michele. http://wwd.com/fashion-news/fashion-features/gucci-evolution-model-frida-giannini-alessandro-michele-10318083/ Mariana Silva – Buck (15th March 2016) https://www.linkedin.com/pulse/emerging-markets-luxury-market-growth-countries-mariana-silva-buck Suzy Menkes (12th Jan 2018) - Is Gucci’s Fine Dining A New Step In Luxury Fashion? http://www.vogue.co.uk/article/gucci-garden-restaurant WWD Staff (23rd Feb 2011) – Gucci: A History Lesson http://wwd.com/fashion-news/designer-luxury/history-lesson-3512770/