2015 Marketing Kit
CONTENTS FOOTWEAR - APPAREL - ACCESSORIES
> I’m DIFFERENT, YEAH I’m DIFFERENT page 3 > 10 BEST PRODUCTs OF 2015 page 4 > NEW LOOKS FOr BOYS, GUYS, MEN, GENTS page 5 > LICENSE To SHOP! page 6 > Socially Acceptable page 8 > Tryin’ TO function page 10 > Our Fans Are Bat $#!T Cray Cray page 11 IRONFISTCLOTHING.COM
Show stopping, “heart stomping,
walk on the wild side footwear, apparel and accessories for the well misbehaved gentleman and unapologetic, monstrously cute girly girl.
”
2015 Marketing Kit
I’m Different, Yeah I’m Different BY @ironfistclothing
Iron Fist is hot pink, moonlight skinny-dips, wild in the streets, Motörhead jams on the way to the rave, Thurston Moore’s guitar feedback, road trip mix tapes,
trash and class, best friend buzz cuts, skateboards, 33 1/3 rpm vinyl, no brakes, the smell of old comic books, beer spitting at your bestie, hobo art, beach
balls, 99¢ dreams, cat fights, DIY disasters, glitterpunk, Saturday morning cartoons, bleach, blow up dolls, anything goes and waking up in our party clothes.
2015 Marketing Kit
10 Best Products of 2015 BY @ironfistclothing
#2 - FIRE SIGN HEAVY SOLE BOOt #3 - BAD TO THE BONE SHIRT DRESS
#1 - Clouds of caring blouse
#4 - LEZI GORE SWIMSUIT
#7 - Lollipop Lorelei Shell Peeptoe
#5 - Midnight Widow Platforms
#6 - Killing It Tee
#9 - My CHRISTMAS SWEATER #10 - WISHBONE SKATER DRESS
#8 - NIGHT STALKER HAND BAG
2015 Marketing Kit
New Looks For Boys, Guys, Men, Gents BY @ironfistclothing
The 2015 Spring/Fall Iron Fist Men’s collections are fresh to death. Inspired by skateboarding, art school dropouts and rock & roll religion, the updated street style stands alone. Modern twists on classic themes plus a heavy dose of eastern culture equal a personal style without brakes. Sing along in the front row or pop an ollie on the way to work with swagger. #killingit
2015 Marketing Kit
License To Shop! BY @ironfistclothing
My Little Pony, Care Bears, Misfits, Skelanimals, Slayer and more! Iron Fist officially licensed products are on trend, current and in high demand. Our collaborations have resulted in some of the most sought after apparel, footwear and accessories the fashion industry has ever seen. We love our licenses and the end result is always the same... WANT!!! NEED!!!
2015 Marketing Kit
2015 Marketing Kit
Socially Acceptable BY @ironfistclothing
Iron Fist has a highly engaged, extremely fanatical community. Simply put, our fans absolutely love Iron Fist. This is especially apparent throughout our social networks where we have very socially active customers. Our fans are constantly tagging #ironfistclothing in their photos. They can be seen wearing makeup emulating our artwork, showing off nails inspired by our designs, sharing their excitment from recent purchases, generally just rocking our stuff with major enthusiasm and brand loyalty. Some of are fans are even going far beyond a simple selfie and doing full on photo shoots featuring our products! We keep our consumers actively participating with our brand by engaging them with the latest news, product, contests, and sharing who’s wearing Iron Fist. Social Media it-girls/guys are one of our primary targets for promoting this category, by constantly seeding trendsetters with product to promote on their social media and websites. Featured here some recent images tagged #ironfistclothing & some of our most liked posts >
FACEBOOK:
187,000 FOLLOWERS
INSTAGRAM:
100,000 FOLLOWERS
2015 Marketing Kit
@IronFistClothing
2015 Marketing Kit
We’re Out Here Tryin’ To Function BY @ironfistclothing
Iron Fist strives to have a strong presence at relevant tradeshows, events and parties. Whether we are selling, sponsoring or having our own event, we try not to miss a chance to participate and connect with our people. You can find us at events such as Download Festival in the UK, Magic in Las Vegas, as well as our own highly anticipated Sample Sales in Los Angeles.
DOWNLOAD FEST
MAGIC TRADESHOW
VARIOUS EVENTS
2015 Marketing Kit
FEATURED COLLABORATION
Our Fans Are Bat $#!T Cray Cray BY @ironfistclothing
Make sure to check out our latest Iron Fist collaboration, Bat Royalty with Ash Costello (Vocalist for New Years Day). We’ve done a couple sneak peeks online and we’ve had a hugely positive response. We can’t wait for it to hit the streets! Ash has been a great brand ambassador for Iron Fist including featuring our clothing in her music videos and even promoting our licenses.
Distribution BY @ironfistclothing
Iron Fist retail partners extend from independent stores to specialty outlets.