T R A D E
G O T H I C
14
TRADE
GOTHIC
IS HEADLINE WORTHY Designer Tony Leone writes
that Trade Gothic, especially its Bold Condensed weight, "is airy in its spacing
— especially when set as text — which gives it its pleasing character ... it plays well with others — that is, it combines nicely with more extravagant or decadent faces and can serve as a workhorse
option
with
trade gothic a more approachable
other
sans
serifs."
In
addition
to
this,
many
designers
have
considered
typeface, as its inconsistencies in width, height, and between its variations are part of what makes Trade Gothic so unique.