What does she
Customer InsIghts
think and feel?
desIgn
132 132
what really counts major preoccupations worries & aspirations
What does she
What does she
what friends says what boss says what influencers
environment friends what the market oΩers
hear?
see?
What does she
say and do?
attitude in public appearance behavior toward others
CREATIVE PROBLEM SOLVING TOOLS
29
bmgen_final.indd 132
pain
fears frustrations obstacles
gain
"wants"/needs measures of success obstacles
Source : Adapted from XPLANE
6/15/10 5:39 PM