Best Digestive Product

It was a tough call for the Best Digestive Product, but the judges felt overwhelmingly that the winner for 2023 is Alflorex® .

Alflorex® is the leading probiotic for IBS, a condition that affects up to 1 in 7 people in Ireland every day. This probiotic is taken daily to manage and prevent recurrence of IBS symptoms. It costs approx. ¤1/day and reduces ALL of the symptoms of IBS including: abdominal pain - bloating & gas - unpredictable bowel movements like alternating diarrhoea and constipation The unique 35624® culture in Alflorex is a naturally occurring bacterial strain found in the human gut.

This Bifidobacterium longum culture is part of the family of bacteria given by mother to baby at birth. The main long-term aim for Alflorex is to strive to have all IBS patients in Ireland take Alflorex for 1 month. The product conversion score is more than 80% (continued usage) and with a high percentage of this group needing direction and treatment we believe Alflorex can change their lives.

“I have had excellent experiences for my customers using alflorex in practice with many customers trialling and then continuing use and remaining loyal to the brand after achieving excellent results where even prescription treatments have been tried. There is excellent peer reviewed clinical evidence behind the product and this is vital when offering advice to customers. There has been a high level of investment behind the brand and in the education of health care providers and this is paying off as we would regularly see this prescribed by Consultants and teams in the hospital.”

Judges Comments