Website & Newsletter Media Guide 2020

2 0 2 0

WEBSITE & NEWSLETTER The smart way to digital advertising better targeting & improved performances

MEDIA GUIDE

www.myipcm.com

1

exper t, authoritative, trustwor thy The digital world of ipcm provides the ideal tools to meet your investment needs for the promotion of your brand, products, innovations or events in the surface treatment sector, that can count on efficient, comprehensive, authoritative and trustworthy platforms. ÂŽ

www.myipcm.com is updated daily and features the latest sector news and exclusive contents. The online availability of our magazines - published since 2010 - the indexation of their contents coupled with a rich directory of suppliers, products, technologies, accessories and services make our website an authoritative and exhaustive source of information for all sector users and operators. All this, powers our internal search engine that everyone can access to browse through thousands of contents and information, and contributes in making www.myipcm.com one of the best ranked website on the internet, competing for important sector keywords.

Targeting the audience enables businesses to better prioritize and direct resources towards those customers who show the highest interest and engagement. Our social media and e-mail marketing strategies are moving towards this direction more and more. Not only do we reach around 140,000 professional contacts through our social media channels, but we can also count on a constantly updated database of 33,323 direct contacts, organized according to specific product categories, geographical location, professional role and key interests that help us select the perfect mailing list according to the content of our newsletters, which can reach a 41% open rate.

Internet bots and spiders scour the internet every day to bring us up to date information whenever we search for specific keywords. However, not always these actions are legitimate and they can result in data alteration. ipcm has always been extremely attentive of these behaviours, analysing and crosschecking data in order to always provide a truthful and clear overview of the performance of our digital tools. Starting from 2020, we take it one step further by offering our partners even more specific insights into our digital world, providing comprehensive reports with even more data and key to reading.

join the myIPCM communities company page: ipcmÂŽ international paint&coating magazine groups: myIpcm Coatings Community & myIpcm Grupo de Pintura Industrial new 2020!

ÂŽ

@myipcm * last update 20th September 2019 2

traffic data 2019

MONTHLY VISITS - 47,230 YEARLY VISITS - 566,760

AVERAGE PAGES IMPRESSIONS PER MONTH 600-700K

(figures from September 2018 to September 2019)

AVERAGE VISIT DURATION 22 mins

BOUNCE 30% (users that exit immediately after accessing home page)

ACQUISITION CHANNELS referral 43% organic search 36% social 21% SOURCE: google analytics

DIGITAL READERS BY COUNTRY

1. United States 2. Italy

IMPRESSIONS & CLICKS average impressions

190,000 per month

average clicks

263

average impressions

150,000 per month

average clicks

274

average impressions

150,000 per month

average clicks

249

average impressions

150,000 per month

average clicks

299

MONTHLY NEWSLETTER

open rate 35%

click rate 5.30%

“out now” NEWSLETTER

open rate 29%

click rate 4%

STANDARD BANNER

3. China 4. Germany

LEADER BANNER

5. France 6. UK

SKYSCRAPER RIGHT

7. Spain 8. India

SKYSCRAPER LEFT

9. South Korea 10. Netherlands

top ten

SOURCE: issuu.com, myipcm.com

3

home page digital advertising SKYSCRAPER

SKYSCRAPER

LEADER BANNER

SKYSCRAPER

Format: JPEG, PNG, GIF Resolution: 160x600 pixel Maximum weight: 200 kB (Jpeg), 100 kB (png), 300 kB (gif) Maximum animation time: 10 seconds Positions: 2 (left and right) Duration: 1 month

PRICE: € 1,600.00

LEADER BANNER

Format: JPEG, GIF, PNG Resolution: 490x125 pixel Maximum weight: 150 kB (Jpeg), 90 kB (png), 250 kB (gif) Maximum animation time: 10 seconds Positions: 1 Duration: 1 month

PRICE: € 1,600.00

ADVERTORIAL IN HOMEPAGE

ADVERTORIALS

Homepage Image resolution: 320x200 pixel Possible to embed a video Teaser: 500 characters (spaces included) Landing Page: 6000 characters (spaces included) + 5 pictures (max. height 512 pixel/72 dpi) Positions: 2 Duration: 4 weeks

PRICE: € 2,500.00

STANDARD BANNER

Format: JPEG, GIF, PNG Resolution: 180x80 pixel Maximum weight: 50 kB (Jpeg), 40 kB (png), 100 kB (gif) Maximum animation time: 10 seconds Positions: 5 Duration: 1 month STANDARD BANNERS

PRICE: € 800.00 4

ipcm pedia: directory & search engine ®

ipcm pedia is a large, constantly evolving pool of information in the field of paints and ®

coatings, process technologies, events, market news, insights and analysis powered by a powerful search engine. ipcm pedia is also a large directory of companies, products and ®

information on the surface treatment industry.

5 languages available* *we provide English and Italian. Other languages should be provided by the customer itself.

PHOTO GALLERY PROFILE

VIDEO GALLERY

BROCHURE

average impressions: 90,630/Q. average clicks: 9,081/Q.

standard profile: company info + company description

top profile: same as standard profile with up to 20 keywords

(max. 150 words) + category index + up to 10 keywords + logo

+ company profile (max 700 words) + brochure gallery ( up to 6

(JPEG or PNG - 120x120 px) – 400.00 €/year

pdfs, each with title and subtitle) + photo gallery (up to 12 pictures, 800x600 px, 72 dpi with title and caption) + video gallery (up to 3 videos already uploaded on YouTube) - 800.00 €/year 5

news - monthly newsletters my

ipcm

®

news monthly newsletter reports the most important news published

on www.myipcm.com during the last month.

It gives fast access to the latest and greatest of the surface finishing world.

Circulation: 7,656.00 ± 5%

BANNER TOP

Editions:

BANNER TOP Format: Jpeg, PNG (static view) Resolution: 180x80 pixel Maximum weight: 50 kB

ADVERTORIAL TOP

PRICE: € 250.00

BANNER LARGE

BANNER LARGE

Format: Jpeg, PNG (static view) Resolution: 500x80 pixel Maximum weight: 100 kB

ADVERTORIAL LARGE

PRICE: € 400.00

ADVERTORIAL TOP Format: Jpeg, PNG (linked to the Customer’s landing page), embedded video Resolution: 620x330 pixel Maximum weight: 200 kB Teaser: 300 characters (spaces included) Landing page: 3000 characters (spaces included) OPTIONAL + 3 pictures (max. height 512 pixel)

PRICE: € 600.00

(for free)

ADVERTORIAL LARGE Format: Jpeg, PNG (linked to the Customer’s landing page), embedded video Resolution: 620x250 pixel Maximum weight: 300 kB Teaser: 300 characters (spaces included) Landing page: 3000 characters (spaces included) OPTIONAL + 3 pictures (max. height 512 pixel)

(for free)

PRICE: € 600.00 online order and PayPal payment available

DEADLINES MATERIAL

RELEASE

18.12.2019

week 2

22.01.2020

week 6

26.02.2020

week 10

25.03.2020

week 15

29.04.2020

week 19

27.05.2020

week 23

24.06.2020

week 27

29.07.2020

week 32

26.08.2020

week 36

23.09.2020

week 40

28.10.2020

week 45

25.11.2020

week 49

6

appendix to news

BANNER TOP

monthly newsletters ADVERTORIAL TOP

T

he paradox of marketing is that it is the last spending to cut in an economic situation like the one we are

experiencing now but at the same time, it is the first one a company is keen to cut.

At this time, it makes even more sense than usual to show who you are, what values you have, and what kind of promise you are able to keep with your customers.

ADVERTNEWS

The Internet traffic increase, directed in particular to

NEW!

information websites, registered in the last few weeks shows how digital will be everyday more relevant to all of us.

This is why we decided to expand our offer for advertorials in our monthly newsletter “myIpcmNews – Monthly RoundUp”, by adding two new positions that allow you to share high value content with your reference target.

ADVERTORIAL LARGE n. 1

With these two new positions, you can make sure to have your content published inside the newsletter and to address a very well segmented target of end users of surface finishing technologies, coating, and painting.

Being part of our monthly newsletter means to benefit of our highly segmented and constantly updated database, which counts on over 30k active contacts all over the world.

Better targeting and improved performance of our newsletter has been our mantra for 2019 and it will be for the entire year 2020. For performance figures, please refer to the main 2020 media kit.

BANNER LARGE

ADVERTNEWS Format: Jpeg, PNG (linked to the Customer’s landing page), embedded video Resolution: 140x140 pixel Maximum weight: 300 kB Teaser: 300 characters (spaces included) Landing page: 3000 characters (spaces included) + 3 pictures (max. height 512 pixel)

OPTIONAL (for free)

PRICE: € 400.00 ADVERTORIAL LARGE n.2

ADVERTORIAL LARGE 2*

(*available only if advertorial large 1 is already booked)

Format: Jpeg, PNG (linked to the Customer’s landing page), embedded video Resolution: 620x250 pixel Maximum weight: 300 kB Teaser: 300 characters (spaces included) Landing page: 3000 characters (spaces included) + 3 pictures (max. height 512 pixel)

PRICE: € 500.00 online order and PayPal payment available

OPTIONAL (for free)

NEW!

“out now” newsletters Every magazine of the ipcm world has a digital version: we ®

release each edition with its own dedicated newsletter, which reaches up to 9,000 professionals of the industry.

*±

MAGAZINE

CIRCULATION*

ipcm

9,500

ipcm_Ibérica/LatinoAmérica

3,300

Protective Coatings

7,400

ICT_Industrial Cleaning Technologies

5,600

BANNERS

5%

It is the perfect digital means to promote you brand within the global market.

Editions:

BANNER Format: Jpeg, PNG (static view) Resolution: 180x80 pixel Maximum weight: 50 kB PRICE: € 500.00 online order and PayPal payment available

7

COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY

Founder Partner

Graphics

Editor-in-Chief

Editorial Office

ALESSIA VENTURI

ELISABETTA VENTURI

venturi@ipcm.it

grafico@ipcm.it

Founder Partner

Editorial Office

Editorial Director

Social Media

Head of Sales

Newsletter

FRANCESCO STUCCHI

ILARIA PAOLOMELO

stucchi@ipcm.it

paolomelo@ipcm.it

Founder Partner

Sales & Editorial Office

CFO, Head of

for DE, AT, CH, DK, FR, NL, BE

MAGAZINES

Ibérica Protective Coatings ®

®

TRADE FAIRS Training and Events

PAOLA GIRALDO

NICOLE KRAUS

giraldo@ipcm.it

kraus@ipcm.it

Head of Editorial Office

Sales & Editorial Office for DE, AT, CH, DK, FR, NL, BE

MONICA FUMAGALLI

CLAUS GÖRLICH

fumagalli@ipcm.it

goerlich@ipcm.it

Trade Fairs

Sales & Editorial Office

Web Sales

for DE, AT, CH, DK, FR, NL, BE

EOS is the official agency for Italy, Spain and Portugal of

Karlsruhe, Germany

Karlsruhe, Germany

EOS is the official agency for Europe of

Mexico City, Mexico

Administration

MATTEO SOTTI

SVEN KRAUS

sotti@ipcm.it

sven.kraus@ipcm.it

EVENTS workshops | training courses | technical advice & in-house training

Web & Social Media Content Manager, Editorial Office, Web Sales

open houses | conferences | inaugurations | B2B events | webinars

BARBARA PENNATI pennati@ipcm.it

JOIN myIPCM COMMUNITY ON www.eosmarketing.it | info@eosmarketing.it via mascagni, 8 | 20811 cesano maderno (mb) | italy | tel. +39 0362.503215 | fax +39 0362.1794768