THE MARKETING CORNER
10 Things Not to Do on Social Media Barbara Pennati eos Mktg&Communication Srl
info@eosmarketing.it
We all know the best practices for managing a brand on social media. But are we sure we also know what shouldn’t be done when it comes to communication and branding on social platforms? In this article, we list 10 practices to avoid to successfully promote a brand on social networks.
T
here is always a tendency to talk about best practices on how to
the brand reputation.
use social media to promote your business – important lessons
In fact, social media platforms can be a double-edged sword: if, on the
to always keep in mind.
one hand, they help us to expand the visibility of our brand, on the
However, it is equally important to keep in mind what not to do in
other, if not used with common sense, they can cause more damage
order to be successful on social media and avoid causing damage to
than one might think.
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N. 78 - NOVEMBER/DECEMBER 2022 - international PAINT&COATING magazine