FOCUS ON TECHNOLOGY
SPECIAL ISSUE ON AUTOMOTIVE
Zero Rejection Target: IMR’s New Compact and Highly Flexible Plant for Premium Bumper Coating Alessia Venturi ipcm®
IMR Industriale Sud is among the Italian leading manufacturers of automotive parts for premium OEMs. Bumpers and components for many of the dream cars produced in Italy pass through its factories in Carate Brianza and Albiate Brianza. Recently, this company has installed a second, compact and very flexible coating plant for applying special or customised colours for the Ferrari brand. Designed by Trasmetal (Milan, Italy), this guarantees very high coating quality with a zero rejection rate and a very small footprint in terms of space occupied.
T
he automotive industry is characterised by very high chromatic
Ferrari car: their need is to have a car that is as unique, exclusive, and
variability, as colour is a key variable in a car purchase decision,
in line with their attitude as much as possible, also in terms of colour.
not only in terms of tint, but also of effects.
Hence the need for IMR Industriale Sud, a long-standing Tier 1 supplier
Hues are especially crucial when it comes to buying cars from the
of premium and sports car brands, to install a second coating plant in
premium or sports segments. Let us think of the typical buyer of a
addition to the larger line operating in its Carate Brianza production site,
© ipcm
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N. 76 - JULY/AUGUST 2022 - international PAINT&COATING magazine
