IPCM n. 75 | May-June 2022

Page 12

© ipcm

The crowded ipcm®’s booth at PaintExpo 2022.

HIGHLIGHT OF THE MONTH

PaintExpo: Discussing the Future ipcm® participated in the most important international trade fair for our sector. Perhaps because exhibitors and visitors were returning to an in-person event after a four-year forced stop, one could truly breathe an atmosphere of excitement and readiness for the challenges of the future.

I

What did it mean to attend a trade fair in person after these four

n order to fully understand what it was like to be at the most important trade fair in our industry after a four-year standstill due to

years, for you and for our industry in general?

the pandemic, we asked Alessia Venturi, editor-in-chief of ipcm and

It was exciting. Above all, it was great to see that PaintExpo was at its

®

project manager of EOS Mktg&Communication, the official agency of

best, with numerous exhibitors, well-designed and impressive stands,

some of the most important international trade fairs including PaintExpo

and many visitors. In some ways, this was an unexpected outcome.

itself, about her experience during those four days.

Many feared that this 2022 edition would be a toned-down one.

06

N. 75 - MAY/JUNE 2022 - international PAINT&COATING magazine