THE MARKETING CORNER
Digital Marketing Trends 2022: Everything There is to Know Barbara Pennati eos Mktg&Communication Srl
info@eosmarketing.it
The latest reports speak of an increasingly digitalized world, which is moving at great speed towards more immersive experiences, new formats and new technologies. From recommerce and NFTs to cryptocurrencies, here are 7 digital marketing trends to keep an eye on in 2022.
A
the first thing to do is to know your audience. In fact, there is no
More and more people are using the Internet, translation tools and voice assistants
marketing strategy that can be defined as such that does not
The latest figures tell us that 62.5% of the world population uses the
nyone who approaches marketing for the first time is told that
take into consideration the needs, expectations and behaviours of its
Internet. This means that the gap between those who have access to the
audience. Therefore, it goes without saying that knowing how people use
internet and those who do not have it is getting smaller and smaller.
the internet and social media, what content they enjoy, what they prefer
The user base is therefore expanding and is destined to increase to
when it comes to the digital world and what are the latest trends in the
include a large part of the world population: to date, only about 3
sector is essential for planning a truly effective communication strategy.
billion people remain without internet, a sign that digitization is almost
Just a few days ago, We Are Social and Hootsuite published the Digital
everywhere.
2022 Global Overview Report, which every year brings us over 200 pages
But how do people use the Internet? 61% of users use the internet to find
of data and statistics on the digital world and which is invaluable for us to
information; 55.3% to stay in touch with friends and family and 53.1% to
understand in which direction the digital is heading.
stay updated on news and events.
In this article we will summarize the main digital marketing trends and
Therefore, intercepting our target’s queries and providing an answer
how brands can exploit them in their 2022 marketing strategy.
through interesting content and insights must remain our priority.
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