SUCCESS STORIES
CONDOROIL Group and AIRMADI Painting: A Virtuous Example of ‘Coopetition’ Thanks to their ‘coopetition’ strategy, Condoroil Stainless and Airmadi have joined forces to revamp the cataphoresis plant of IIA - Industria Italiana Autobus (formerly Irisbus) in Flumeri, one of Europe’s leading bus production centres.
A
recent neologism in English is the term ‘coopetition’, a word that
Electrodialysis cells
expresses well the concept of cooperating with competitors to
The ED-cells produced by Condoroil are equipped with ion exchange
create a competitive advantage. In fact, it defines a competitive-
membranes and they are created with a wrapped and welded polymer
cooperative strategy between two or more competing companies, which
sheet, featuring low deformability and electrical resistance but long
takes the form of a collaboration aimed at jointly carrying out one or
service life and greater current intensity characteristics.
more production phases of a given good and/or service. Coopetition is often applied to R&D: competing companies walk a stretch of road together, integrating their resources and expertise and cutting R&D
For further information: https://condoroil.com and www.airmadi.com
costs to realise a project for a customer or end user. Contrary to what one might think, such cooperative, or rather coopetitive attitude is the one that, in the medium to long term, will
© Condoroil
guarantee the sustainable and lasting survival of those enterprises that we usually consider being in competition with each other. Indeed, interdependence has proven to be the natural evolution for companies that cannot have all the sufficient and necessary resources to achieve and maintain success. In addition, coopetition will certainly be the key to success in a context of scarce resources.
United we stand, divided we fall Supported by Airmadi, a company specialising in the design, engineering, construction, and installation of industrial coating systems, Condoroil Stainless, the division of the Condoroil Group devoted to the supply of spare parts for ED-Painting, has long since adopted the strategy of coopetition. Thanks to this, the two firms were able to integrate electrodialysis cells produced by Condoroil into the cataphoresis plant that Airmadi was revamping at the production plant of IIA - Industria Italiana Autobus (Flumeri, Avellino, Italy), the most important bus manufacturer in Italy and one of the leading ones in Europe, which has a long tradition of building high-quality buses. Scan or click the QR Code to see the new cataphoresis plant at the IIA Flumeri plant:
The cataphoresis tank of the IIA Flumeri plant.
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N. 73 - JANUARY/FEBRUARY 2022 - international PAINT&COATING magazine
