© Axalta
HIGHLIGHT OF THE MONTH
Axalta Extends Automotive Colour Leadership with the 69th Global Automotive Color Popularity Report Jessica Iben Axalta Coating Systems Ltd. – Philadelphia, United States
jessica.iben@axalta.com
Axalta’s report shows an increase in blue vehicles and a decline in white ones, with grey hues still popular.
A
xalta’s 69th Global Automotive Color
points, largely due to a decrease seen in all
Axalta’s analysis of 2021 automotive build
Popularity Report reveals the top
regions, especially China with a seven percent
data in major markets and are an indicator
automotive colours on the road today
decrease.
of current market trends. Axalta began
are white (35%), black (19%) and grey (19%).
For the third year in a row, Europe ranks the
reporting on the industry’s coatings colour
Grey increased by four percentage points
only major region to report grey as the most
in 1953 and continues to report on colour
worldwide due to increased interest seen
popular colour at 27%. Silver is most popular
trends and colour preferences.
around the globe.
in South America as it ranks second place
Axalta celebrated its 2021 Global Automotive
White vehicles have been found in the
with twenty-three percent usage. Black is
Color of the Year, ElectroLight, around the
most abundance on the roads since 2011
most found in Europe at twenty-two percent
world. The refreshing yellow-green hue was
worldwide with Asia leading in white vehicle
and continues to lead in the luxury segment.
inspired by bold, contemporary flavours that
builds. Overall, the popularity of white hit a
North America has the most amount of new
echo style, energy and flair. This colour is
long-term high of 39% in 2017 and has seen
red cars on the road at eight percent.
soothing and calm with an opaque simplicity,
declines in several regions each year since.
The results of Axalta’s Global Automotive
yet exciting and fresh with its vibrancy.
This year, white declined three percentage
Color Popularity report are tabulated on
The unique personality of ElectroLight evokes
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N. 73 - JANUARY/FEBRUARY 2022 - international PAINT&COATING magazine
