IN REVIEW
2021 in review 2021 has been an unusual year, more difficult than the previous one at times. Fortunately, the industry never stopped and so did the ipcm® team. Let’s retrace our 2021 together.
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021 bas been another anomalous year, like the previous one.
mobile navigation, new features and new tools for companies interested
However, despite the difficulties, something has improved: we
in promoting their brand and their products. Since last September,
have started traveling again (albeit only in Europe) to meet our
the site also hosts the official ipcm® blog: Surface Treatment 101.
clients and write reports; we took part in fairs and events (albeit to a
Currently available in English and Italian, the articles published in this
limited extent compared to past years); and we started hosting ipcm
new space aim to help those taking their first steps into the world of
Academy students in presence in our classrooms (when it was possible).
surface treatment to gain a better understanding of the processes
Despite these limitations, which still belong to a new and different
and technologies involved in it. Compared to past years, we have also
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normality that nobody wants to get used to, the work for the ipcm
changed course on our social media pages, presenting new original
editorial team has continued and in 2021 we have launched several new
contents that aim to inform the sector about the various technologies
features.
and processes. It has been a year of running-in that helped us
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First there is our new website, launched online on March 1 . Available
understand how and where to improve and study the new strategy that
in different 5 languages, the site features a new graphic design, an
will accompany our followers during 2022. As for printed magazines, the
improved user experience, a responsive layout that has optimised
issues continue to become more and more rich in content.
st
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N. 73 - JANUARY/FEBRUARY 2022 - international PAINT&COATING magazine
