BRAND-NEW
SPECIAL ISSUE ON ACE & OFF ROAD VEHICLES
© Noah Buscher
Axalta Launches New Imron Industrial High-Performance Urethane DTM Primer Axalta has expanded its Imron Industrial portfolio with a new high-performance urethane direct-to-metal primer.
A
xalta announced the expansion of its US Imron Industrial
for applicators. “Our new primer technology increases spraying
Porfolio, with a sustainable, fast-cure, corrosion-resistant primer
productivity and improved application efficiency with its ability to use
for the agriculture, construction, and earthmoving equipment
one common activator for primer and topcoat applications,” said Dave
markets. The new product is a high-performance urethane (HPU)
Heflin, Vice President of General Industrial Americas at Axalta.
direct-to-metal (DTM) primer, which increases spraying efficiency while
“Combined with the long-term corrosion protection comparable to an
providing superior corrosion protection to its substrates.
epoxy, Imron Industrial HPU DTM primer showcases the added value
This technology offers corrosion protection typically observed with
and diversification of our Imron Industrial portfolio.”
epoxy primers as well as providing wet-on-wet topcoat application in as little as five minutes without sacrificing topcoat gloss. In addition, the versatility of the urethane primer uses one common activator for
For further information:
primer and a urethane topcoat, which simplifies the coating process
https://www.axalta.com/liquidindustrial_us/en_US.html
42
N. 72 - NOVEMBER/DECEMBER 2021 - international PAINT&COATING magazine
