ICT | EDITOR’S LETTER
D
uring the annual assembly of an Italian association of which ipcm® is a member,
I had the opportunity to talk to a leading representative of the industrial cleaning sector in Italy, a player who has made the history of this industry, a person who
has never stopped experimenting to find the best performing solution with the lowest environmental impact. In this exchange of views, his sentence that struck me the most was as follows: “Today’s customers are not asking for a cleaning machine, but for cleaning results.” This sentence perfectly encapsulates the editorial philosophy of ICT, which is aimed at presenting its readers with the cleaning results that can be achieved with the best technologies available on the market – without being pigeonholed into rigid currents of opinion in favour of one technology or another, one approach or another. Too easy? Perhaps. But the job of journalism, including technical journalism, is to
Francesco Stucchi Editor
investigate reality, understand it, and report on it, as precisely and objectively as possible. This means that ICT’s task is to tell about technologies, to show the results obtained and have them presented by those who have chosen these technologies, and even to collect dissatisfaction or discontent for such choice, while being well aware that issues such as sustainability, efficiency, low environmental impact, and ethical awareness are crucial for industrial production. This magazine and the editorial services it offers are a tool for companies to show their progress, their approach to technical issues, their services, and above all their strengths compared with competitors. It is democratic: it can and must give space to everyone within the scope of its editorial policy. At the same time, each magazine chooses its readers and advertisers by selecting what to publish or not to publish. Everything else is pure sales.
international PAINT&COATING magazine - NOVEMBER/DECEMBER 2021 - N. 72
171
