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Axalta Opens its first Colour Experience Room in Italy Barbara Pennati ipcm®
Customers, architects, and stakeholders can visit and admire in person the colours and finishes of Axalta’s new Colour Experience Room, inaugurated in October at the group’s Italian offices in Cavenago, just outside Milan.
T
he choice of colours and finishes is a fundamental step in the
Colour Experience Room at its offices in Cavenago di Brianza (Monza e
creation of any product. This is even truer for architectural
Brianza, Italy).
structures, which do not only have to fulfil specific functions
This contemporary and bright area of 80 m2 has been designed to
and comply with safety standards, but are also increasingly seen as a
welcome all those interested and allow them to get a closer look at the
valuable aesthetic and stylistic element of urban skylines. In order to
range of colours and finishes offered by Axalta.
guide its customers, but also architects and designers, in the choice of
“This Colour Experience Room in Milan is the first in Italy and the sixth
effects and tints for their architectural projects, Axalta has created a
in Europe,” explains Cristian Palmieri, the Sales Manager Italy of Axalta,
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N. 72 - NOVEMBER/DECEMBER 2021 - international PAINT&COATING magazine
