HIGHLIGHT OF THE MONTH
BASF`s Coatings Division presents Automotive Color Trends 2021-2022 Joerg Zumkley BASF Coatings GmbH – Münster, Germany
joerg.zumkley@basf.com
The designers of BASF’s Coatings division studied the uncountable number of world’s colour variations and based the new Automotive Color Trends collection on them.
D
esigners for BASF’s Coatings division have delved into new
EMEA – Eye-opening and thought-provoking colours
colour spaces for the 2021-2022 Automotive Color Trends
Colours designed for Europe, Middle East, and Africa (EMEA) use
collection. Borrowing a phenomenon from quantum mechanics,
familiar colour positions, but change them with the help of new effects,
this year’s collection is called SUPERPOSITION, which is a state where
subtle colour gradients, or a specific sparkle behaviour.
the limitation of binary systems is overcome.
Shades of grey change their colourfulness according to the angle of
In other words, things aren’t just black or white, heads or tails, one or
view. Shades of blue are light, reflective and structure the surface.
zero. The world has an uncountable number of variations, and this
“These eye-opening and thought-provoking colours are a superposition
collection immerses itself in those variations. The colours benefit from
of complex tones that challenge our perception,” said Mark Gutjahr,
an unlimited vocabulary of design, which can be playful and serious,
head of Automotive Color Design, EMEA.
comfortable and disturbing, or clear and chaotic all at the same time.
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N. 72 - NOVEMBER/DECEMBER 2021 - international PAINT&COATING magazine
