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HIGHLIGHT OF THE MONTH
Inspiration, Interaction, Information: Merck’s First Virtual Automotive Coatings Show Alessia Venturi ipcm®
Colour is an ever-changing element. Pigments create tints, which in turn deeply affect our feelings and moods. Merck, a leading partner for paints and coatings with special-effect pigments and functionals, is well aware of the role that colours play in many industries, especially the automotive one. This is why, in June, it brought together a jam-packed line-up of international speakers in its first virtual Automotive Coatings Show, which offered an in-depth insight into current and long-term colour trends.
W
hat happened in 2020 has forced each of us to rethink
and appointments with customers. There is no doubt that this
the traditional paradigms of our lives and work. Similarly,
has accelerated the digital transformation process by opening up
companies have been forced to invent new ways of
to virtual events, which have the great merit of allowing people to
meeting partners to compensate for the lack of in-person events
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N. 70 - JULY/AUGUST 2021 - international PAINT&COATING magazine
connect and information on innovative products and technologies to
