BRAND-NEW
Assovernici Becomes a Supporting Member of the Advertising Standards Authority Assovernici, the Association representing the Italian manufacturers of building and industrial coatings, has become a supporting member of Italy’s Advertising Standards Authority (IAP), to promote responsible advertising in the coating sector for the benefit of consumers and businesses.
W
ith the aim of
on rules which are on the one hand, validated, but on the other hand
becoming the
open to social and technological evolution to ensure the protection
reference point
of consumers and fair competition,” notes Vincenzo Guggino,
of a virtuous system of
Secretary General of IAP.
commercial communication focusing on the values of
For further information: www.assovernici.it
truthfulness and responsibility, in April Assovernici became a supporting member of Italy’s Advertising Standards Authority © Assovernici
Massimiliano Bianchi.
(IAP). For the Association, joining IAP is part of a process based on the shared values of responsibility,
information and transparency, aimed at establish a consistent ‘coating culture’ and supporting the development of fair businesses. Indeed, despite the fact that most everyday objects are coated and that the sector generates a turnover of around 2 billion Euros in Italy alone, end users still have little knowledge of paint products. “In line with our code of ethics, being an IAP member enables us to provide our companies with clear criteria for the management of correct and truthful communication towards competitors and consumers,” states Assovernici President, Massimiliano Bianchi. “Moreover, it gives us the opportunity to contribute to regulations compliance and the definition of rules that are consistent with the nature and characteristics of our sector, which is still little known to the general public and must become increasingly widespread and comprehensible, in order to encourage the responsible management and correct use of coatings.” Assovernici’s commitment to promoting transparent communication is a key promise in the current Covid-19 pandemic: a period of proliferation of misleading advertising for disinfectant, antimicrobial and antiviral coatings often not scientifically validated and documented. “We welcome Assovernici as a new member of IAP: it is a tangible demonstration of commitment to responsible communication, based
international PAINT&COATING magazine - MAY/JUNE 2021 - N. 69
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