© PPG Industries Inc
HIGHLIGHT OF THE MONTH
SPECIAL ISSUE ON AUTOMOTIVE
Covid-19 Might Increase Sales of Blue Cars, According to PPG 2020 Automotive Color Popularity Report Andrew Wood PPG Industries – Amsterdam, Netherlands
awood@ppg.com
PPG 2020 Automotive Color Popularity Report shows that blue hues – which convey optimism, confidence, recovery and hope – have increased their popularity.
P
PG has recently released its 2020 Automotive Color Popularity
expected to further fuel the preference for the colour blue.
Report, which shows that blue continues to increase in
“COVID-19 has consumers focusing on their desires and priorities.
popularity. The hue symbolizing optimism has reached 9%
Blue is an optimistic, comforting colour that conveys trust,
of global colour share (increasing by 1% from 2019). In Europe, it
dependability, confidence, healing and hope. It’s also associated with
performs even better, at 11%, and the sales of blue luxury, mid-
nature, cleanliness and future-forward technology”, explains Misty
sized and small vehicles also grew by 1%, as anticipated by PPG’s
Yeomans, PPG’s colour styling manager, who also expects the colour
2019 automotive colour forecast. The global COVID-19 pandemic is
to merge into more vivid or desaturated shades.
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N. 69 - MAY/JUNE 2021 - international PAINT&COATING magazine
