INNOVATIONS: PRESENT&FUTURE
SPECIAL ISSUE ON ARCHITECTURE & DESIGN
The Axalta ColourSelector: an Innovative Solution for Colour Selection Edited by Axalta Coating Systems GmbH Basel, Switzerland
markus.koenigs@axalta.com
Relying on the support of job coaters and applicators is usually the preferred option when it comes to selecting powder coating colours and finishes for metallic substrates on buildings and exterior objects. Axalta Powder Coatings has chosen a different approach to support its customers with the newly developed ColourSelector to facilitate the professional and representative presentation of suggested colours. The elegant display is available to selected partners in European countries and it revolutionises the process of colour selection.
C
olour turns buildings and objects into whatever they are
better. So, we have been looking for a solution to make the colour
supposed to be and what they have to say. Selecting the perfect
presentation for our partners more professional and representative.
shade and texture for them is therefore a crucial design factor
The outcome was the newly developed ColourSelector,” explains Markus
for which both architects and product designers rely on the support
Koenigs, Marketing Communications Leader EMEA at Axalta Powder
of job coaters and applicators. However, providing customers with
Coatings.
the optimal advice on colour is often very difficult because different colour samples must be collected from fan decks and colour cards in
Elegant display with impressive features
various sizes as well as brochures put together for the discussion. Once
The new ColourSelector is an elegant, sleek display with 490 powder-
agreement on the colour has been found, there is usually no additional
coated aluminium colour sample panels presented in chromatic order.
sample left for the customer. “At Axalta Powder Coatings, we are always
The choice of colours, effects, finishes and gloss grades encompasses
on the lookout for innovative solutions to support our customers even
a range of the most popular products on the market of high-quality
The colours, effects, finishes and gloss levels have been chosen from the most popular products and current trends in powder coatings. © Axalta Coating Systems GmbH
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N. 68 - MARCH/APRIL 2021 - international PAINT&COATING magazine