IN REVIEW
Ilaria Paolomelo and Barbara Pennati,ipcm
®
January and February in review Broadcasting innovation.
J
anuary is traditionally the best month to draw up programs,
If 2020 has given an extra boost to the development of digital,
projects and good intentions. ipcm® also has many news and
ipcm® - which has made digital innovation its strong point within the
projects in store for 2021.
sector - continues to innovate: starting from the number of January/
We have left behind the most atypical and difficult year that the whole
February of ipcm®, you find an interactive index. It’s a small technical
world has ever experienced and which forced the entire population
innovation that greatly facilitates the reading of the digital version.
to stop - at least physically. What did not stop, however, was the work
Furthermore, on the same issue we have inaugurated a new section:
of the editorial staff of ipcm®, which was not discouraged by the stop
The Marketing Corner. Here you find original content, articles,
of trade fairs and trips but took the opportunity to study new projects
trends and best practices to better orient yourself in the world of
that will finally see the light during 2021.
communication and digital marketing.
ipcm® OnAir is the new telecast-like format powered by ipcm® to offer the sector an opportunity to meet and promote technological
February is the shortest month of the year but it wasn’t less
innovations, using an unprecedented new platform.
intense for us. We started traveling again (at least in Italy) to do the
The broadcasts will be recorded in a soundstage, where the real
reportages that distinguish us: this journalistic editorial service is the
and the virtual will meet and will form a backdrop for debates and
trademark of our magazines. The result of the interviews carried out
in-depth analysis.
this month can be seen on the pages of the two magazines published
In January we defined and made available the 2021 training program
in February: ICT_Industrial Cleaning Technologies and ipcm_Ibérica/
of the training course organized by ipcm® Academy, which, officially
LatinoAmérica, the magazines dedicated to surface finishing for the
presented during the Digital Open Day held on January 20, aims to
Iberian and Latin American markets.
define the problems related to metallic materials protection and
February was also dedicated to the creation and definition of the
finishing, deepening the individual phases of the manufacturing
new ipcm website, which is now available. The new site was created
process, from surfaces pre-treatment to quality control. At the end
with the intent to provide the surface treatment sector with an even
the course, the student will be able to take the final exam and, in
richer and more complete information portal and improve the user
case of positive outcome, will obtain the certification of Technician
experience of visitors, through improved graphics and features, in
of Industrial Surface Finishing Processes recognized at national and
line with the corporate image - a fresh, dynamic image, attentive to
European level.
the latest trends in the digital world.
January in review
10
N. 68 - MARCH/APRIL 2021 - international PAINT&COATING magazine