BRAND-NEW
X-Rite Showcased Colour Measurement and Appearance Solutions at Western Coatings Show At the Western Coatings Show, X-Rite presented advanced formulation software and its latest spectrophotometers.
X
-Rite Incorporated has showcased
advanced formulation software and the X-Rite
measurement. At Western Coatings Show,
its latest colour measurement and
Ci7000 Series, MA-T12 and MetaVue VS3200
attendees learnt how X-Rite measurement
appearance solutions for a sustainable
spectrophotometers.
devices go beyond spectral measurements
workflow at the Western Coatings Symposium
The colour experts from the company
to characterise material appearance and
and Show, an international trade fair
discussed with the attendees of the event,
connect to a digital workflow, streamlining
dedicated to paints and coatings that took
in order to help them identify which
colour communication, formulation, and
place from 15 to 18 October 2023 at the
X-Rite spectrophotometer is best for
quality control,” has stated Matthew Adby, the
Paris Las Vegas Hotel & Convention Centre in
their application and create digital colour
director of product management for X-Rite.
Las Vegas (Nevada, United States).
standards that can be shared across the
The global provider colour science solutions
international supply chain. Moreover, they
and technologies allowed visitors to
could learn about the extensive colour
Appearance characterisation for effect and structured coatings
understand how a digital colour workflow
education and employee training of the
In addition, X-Rite presented a session on
helps coating manufacturers accelerate
company, which offered free webinars, on
appearance characterisation for effect and
colour formulation, ensure an accurate
demand seminars and on-site trainings.
structured coatings. The speakers explained
colour match, avoid colour rejections, create
“The complexity of using new bio-based and
how portable measurement devices now
digital material renderings and improve
recycled material and the need for a more
include Spatially Varying Bidirectional
customer satisfaction. Among the showcased
sustainable and efficient manufacturing
Reflectance Distribution Function (SVBRDF),
solutions there were the Color iMatch
process is driving innovation in colour
which is used to characterise and control
th
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multiple appearance attributes such as sparkle, flip & flop, roughness and texture. These material appearance properties
© X-Rite
can now be communicated throughout a workflow from design visualisation through the supply chain for quality control, allowing for accurate virtual prototyping and quality control and eliminating wasteful iterations in the design, physical prototyping and manufacturing process. “Manufacturers can eliminate subjective colour communication and assessment that often ends with unnecessary waste, reduce the need for physical prototypes, and verify colour is on target through all stages of the manufacturing process,” has added Adby. For further information: https://shorturl.at/qrtyW
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N. 84 - NOVEMBER/DECEMBER 2023 - international PAINT&COATING magazine