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Opening photo: The 65 colours of BASF’s Automotive Color Trends 2018-19 – Keep it Real.
HIGHLIGHT OF THE MONTH
SPECI AL ON T R AN SPORTATION
Future Mobility and Human Needs Inspire BASF’s 2018-19 Automotive Color Trends Joerg Zumkley BASF Coatings GmbH, Muenster, Germany
T
joerg.zumkley@basf.com
continues to blur the lines between reality and artificiality is
Dark colours, blue hues and complex effects represent the omnipresence of technology
the driving force behind the BASF’s 2018-19 Automotive Color
Advancements in digitalization make technology become
he need to stay authentic in a world where technology
Trends theme – “Keep it Real” (ref. Opening photo).
less visible and more intertwined with reality. Augmented
As innovations such as artificial intelligence, autonomous driving and
reality applications and smart gadgets that simplify everyday
robotic industrialization take hold, the return to the human element –
life merge the real with the digital world. People seem to
people’s needs and emotions – becomes increasingly important. The
spend more time on online platforms, striving for perfection
designers at BASF’s Coatings division translated these observations into
on social media, than in the real world. This omnipresence
a collection of 65 colours for automotive surfaces.
of technology is reflected in the Automotive Color Trends.
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N. 52 - JULY/AUGUST 2018 - international PAINT&COATING magazine