Special Surface Treatments Industry Against COVID-19
BRAND-NEW
Smart Mayor is a Successful Entrepreneur in the Surface Treatment Sector Loris Rossi, CEO of Alit Technologies, distinguished himself in the fight against COVID-19 as Mayor of Veronella, a town in the province of Verona (Italy).
Tackling the emergency proactively.
to help me find ideas to entertain people and keep them
This was Loris Rossi’s philosophy during the two months of
“alive”. We created a series of videos within the project
lockdown imposed due to the Covid-19 emergency in Italy. The
#iorestoacasaperché (“#Istayhomebecause”), offering daily
Italian surface treatment sector has lent one of its youngest and
information and content to stimulate everyone’s brain: it was
brightest entrepreneurs to politics: Loris Rossi is not just the
important that people kept themselves lively and reactive. We
CEO of Alit Technologies, a manufacturer of machines, plants,
also made a psychological support service available to citizens.
and chemical paint strippers for the global market, but he is also
“Moreover, we immediately distributed the free masks
the Mayor of Veronella, a town in the province of Verona.
provided by the Veneto Region, also adding two masks
In a statement issued to Verona Network (https://daily.
manufactured by our citizens per family. A company donated
veronanetwork.it/), Rossi described his activity as a Mayor
the material to the Municipality and many seamstresses and
in this difficult moment as follows: “We coped with this
housewives made themselves available to produce some
emergency proactively. We immediately tried to create direct
masks, which we distributed together with a civil protection
communication with our citizens through social media and to
team and over sixty volunteer citizens.”
make people feel safe. We started with a road sanitation plan
Thanks to Loris Rossi and his team, the Municipality of
and even a few projects with our schools and children.
Veronella proved to be one of the smartest Municipalities in
“As I am an entrepreneur, I asked my partner companies
the Veneto Region: Facebook live streaming to answer citizens’ questions, video interviews to offer interesting content, red tape simplification through digital procedures, dynamism, and concreteness. This is the same approach with which Loris Rossi organised his company Alit Technologies, truly advanced in terms of both technologies offered and communication and promotion methods used. In fact, at the end of May, the firm will also launch a new website, www.sanyfog.com, to present three product lines: - sanitisers; - ionisers; - sanitising machines for the industry, capable of atomising 1 micron-diameter drops. This new product range will be the subject of a detailed article on the next issue of the ipcm magazine. For further information: www.alit-tech.com and www.sanyfog.com
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N. 63 - MAY/JUNE 2020 - international PAINT&COATING magazine