IN REVIEW
2020 in review Ilaria Paolomelo ipcm
®
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020 has been a particularly difficult and unusual year. Perhaps
to expand and diversify our range of services and create new innovative
the most unusual ever experienced so far for most of us.
projects. We launched EOS Mktg&Communication new website, the
During the first months of the year we saw fading the possibility
company specialized in marketing consultancy, event organization
of attending the most important trade fairs and events of the sector,
and graphic design, as well as the publisher of ipcm® magazines. We
organising the sessions of the ipcm®_Academy training courses in
have also launched the new website of ipcm®_Academy, the division
person, as well as meeting and interviewing the protagonists of our
dedicated to the training of finishing technicians, and the “Beyond
reportages. However, if you have leafed through the pages of our
the Pandemic” interviews, a series of 20-minute video-interviews that
magazines over the past year, you will have realized that the work of
aim to bring you a real and unfiltered testimony of how the industry
ipcm® editorial staff has never stopped: we had to adjust and rethink
is experiencing this pandemic. Last but not least, “ipcm® on air”, an
workflows and methods to best adapt them to this new situation, with
exclusive television format dedicated to technological innovation in the
the aim of never ceasing to inform, create original content and show
coating and surface finishing sector, was born.
the best of the surface treatment industry. The ongoing thrust of digital has certainly supported us in continuing
Scan the QR code to find out more about our 2020!
to offer the industry the same information service that has distinguished us for 11 years. Although we have always believed in the digital channels - which are an integral part of both our advertising and editorial offering and of our communication thanks to our social networks, newsletters and a web portal to deliver comprehensive contents and information - we realised that 2020 was the perfect year
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N. 67 - JANUARY/FEBRUARY 2021 - international PAINT&COATING magazine