HIGHLIGHT OF THE MONTH
PPG Presents its New Colour Project, Extra-Ordinary, and Introduces Upcoming Colour Trends in the Automotive World During the digital preview of the biennial Color Show, PPG revealed 5 colour palettes encompassing 80 colours, shades where brightness stands out as a new symbolic trend expressing quality and a search for beauty.
P
PG confirmed in 2020 its biennial
important for PPG and it continues to be
coating materials to produce batteries or
appointment with Color Show,
strategic, even this particular year. In fact,
“battery packs”, in which PPG is supporting
choosing a digital format to present a
PPG’s mission is to hold a unique position
both Automotive OEM (Original Equipment
preview of the group’s new palette which will
as a partner of the automobile industry,
Manufactures) and battery and components
colour the cars of tomorrow under the larger
supporting its ongoing transformation
manufacturers to accelerate the development
Extra-Ordinary project.
thanks to a range of advanced technologies
of high performing energy-storage solutions
At a time when everything is strongly
and products – from glues and sealants,
for the cars and commercial vehicles of the
influenced by this undoubtedly complex
protective and rust-proof paints, to
future. PPG proposes paints suitable for
situation, PPG is at Italy’s side with products
decorative paints. Both the automobile
different substrates and colour technology
that enhance the combination of quality and
industry and our customers are guiding
to reduce the overheating of the interior in
beauty to guide automobile manufacturers
two major steps forward: electrification
summer and the energy consumption for
and Italians towards the future of colour for
and autonomous driving, areas where PPG
air conditioning. In the second case, this
automobiles.
intends to be present and active. In the first
means introducing formulation principles that
The automotive sector has always been
case, this means providing painting and
enable the creation of colours compatible
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N. 67 - JANUARY/FEBRUARY 2021 - international PAINT&COATING magazine