© HangOn
HIGHLIGHT OF THE MONTH
Whatever it Takes! Adriano Antonelli IBIX Srl, Lugo (Ravenna) – Italy
adriano.antonelli@tecnosupply.com
Masking and hanging costs account for about 5% of the total investment related to a coating process. With appropriate strategies, however, spending for the entire cycle can be cut by 50%. Adriano Antonelli, the sales manager of Ibix, division of Tecno Supply, distributor of HangOn products, explains how.
“W
hatever it takes!” I would like to begin with this sentence,
economy. The risk of speculation was putting not only the Euro, but
which will surely remain in world economic history.
also the financial and economic markets at risk: in other words, a
It was 2012 and European Central Bank president
financial crisis was heavily affecting the real economy. We managed to
Mario Draghi assured that “the ECB is ready to do whatever it takes
overcome it by stabilising finance, which had been quite creative for
to preserve the Euro. And believe me, it will be enough.” This was a
some time, offering certainties on the sustainability of the European
real turning point in the Central Bank’s strategy and the Eurozone
government debts, and injecting liquidity into the market.
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N. 66 - NOVEMBER/DECEMBER 2020 - international PAINT&COATING magazine