IN REVIEW
September and October in review Barbara Pennati ipcm
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It’s time for human transformation.
S
eptember has always been a month
LinkedIn company page reached over 3000
But perhaps, today more than ever, it is
of new beginnings.
followers, a milestone that makes us proud
reductive to talk about digital transformation.
And indeed, in September the training
and testifies to the growth of the MyIpcm
What we are witnessing is actually a human
course by ipcm® Academy started. At the
community and its continuous support for
transformation: we are evolving, we are
end of it, the students will have been trained
our work.
changing to expand our capabilities and
as Technician of industrial surface finishing
An important recognition also came from
adapt to new situations by exploiting
processes, the new professional figure
overseas: during episode 12 of Ask Joe
technologies. The historical period we are
created by ipcm Academy in collaboration
Powder Powdcast, a US podcast that
experiencing testifies to all this.
with ASP Mazzini recognized at national and
provides interesting insights into the
Here at ipcm® we have long started this
European level.
powder coating industry, our magazine was
process of digitalization, of human and
In September we also published the ipcm
called a ‘monumental publication’. Again,
technological transformation with some new
special issue on architecture and design, one
we can only be honoured and grateful
formats with high digital content that we will
of the most important issues of the year,
for this recognition, further proof that we
make available to our customers. The next
which also features an important novelty:
managed to achieve the goal we set for
step in this sense will take us along a path
the presence, among the pages of the
ourselves 11 years ago: to become the first
of renewal and total redesign of the ipcm®
magazine, of QR codes and links that expand
truly international magazine on surface
website. The goal? Respond in the best way
the reading experience, enriching it with
treatments.
possible to the new needs of divulgation and
multimedia content showcasing applications,
In this period, we often hear about digital
above all of digital promotion.
video interviews, product demos and more
transformation, that is the use of new
published online.
digital technologies to modify or create new
®
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Speaking of digital communication ipcm
®
business processes, cultures, experiences.
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This past October was a bittersweet month: if, on the one hand, we were able to travel abroad and participate in trade fairs once again, on the other, the second wave of the pandemic and the consequent stricter regulations have once again caused a postponement of normality. We are among those who are aware of the criticality of the health situation but also of the value of their work and who will therefore continue to carry it out by using technologies and new formats, by adapting
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N. 66 - NOVEMBER/DECEMBER 2020 - international PAINT&COATING magazine